Anissa Tricarico (Fritz)
Senior Manager, CRM & Lifecycle Marketing @ Marc Fisher Footwear
About
Digital marketing professional with expertise in lifecycle marketing, CRM optimization, and data-driven campaign strategy. Consistent success in delivering measurable growth for leading fashion and beauty brands. Skilled at transforming customer data into revenue-driving strategies through sophisticated audience segmentation, behavioral automation, and cross-channel optimization. Established track record in turning casual browsers into lifetime loyalists. Nationally collected oil painter with work exhibited across Connecticut and New York galleries. Creatively-consumed. Customer-obsessed. Data-powered. If it's working, test it harder.
United States
New York City Metropolitan Area
Apparel & Fashion
Channel Strategy, Multi-Channel Marketing, Performance Testing, CRM, Audience Segmentation, Online Retail, E-Commerce, Email Marketing, Mobile Marketing, Customer Relationship Management (CRM), Personalization, Customer Loyalty, Data Analysis, Content Marketing, Adobe Creative Suite, Web Content Creation, Market Research, Writing, Data Analytics, Web Content Writing
Experience
Senior Manager, CRM & Lifecycle Marketing
Marc Fisher Footwear
Ecommerce Marketing Manager
Marc Fisher Footwear
New York City Metropolitan Area
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Education
The University of Kansas
Journalism with an emphasis in News and Information
The University of Kansas
Integrated Marketing Communications
Anissa Tricarico (Fritz) 's Contact Information
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