Anisha Agarwal

My vision is to lead marketing that’s as enduring, bold, and premium as the products we create. Together with a passionate team, I look forward to reimagining how RAK Ceramics connects with customers in India through compelling storytelling, digital-first strategies, and an unwavering commitment to excellence.

As the Head Marketing and Business Development at ofi India, I successfully integrated my passion for food with my professional expertise in driving exceptional customer experience through research led marketing strategies. As a promoter for natural food ingredients, I was tasked to develop and execute strategies that enhance supply chain sustainability. My role involved identifying key partners and offering solutions that strengthens ofi's market presence in India in a consistent manner to deliver on our commitment - from plant to palate.

𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐈𝐜𝐨𝐧𝐢𝐜 𝐁𝐫𝐚𝐧𝐝𝐬 𝐰𝐢𝐭𝐡 𝐒𝐨𝐮𝐥, 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐒𝐜𝐚𝐥𝐞 In the last 7 years at IKEA India, I’ve played a pivotal role in transforming a global giant into a locally loved brand—helping define strategy, drive market entry, and scale awareness and growth across India’s most dynamic cities. As part of the market leadership team, I led multiple marketing functions—spanning Communications, Business Operations, and Digital—steering campaigns and strategies that shaped IKEA’s positioning, equity, and category leadership. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: 𝘊𝘳𝘢𝘧𝘵𝘦𝘥 𝘐𝘒𝘌𝘈 𝘐𝘯𝘥𝘪𝘢’𝘴 𝘣𝘳𝘢𝘯𝘥 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨, 𝘭𝘢𝘺𝘪𝘯𝘨 𝘵𝘩𝘦 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘭𝘰𝘯𝘨-𝘵𝘦𝘳𝘮 𝘣𝘳𝘢𝘯𝘥 𝘦𝘲𝘶𝘪𝘵𝘺 𝘢𝘯𝘥 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘦𝘥 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘤𝘦. 𝐋𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭-𝐨𝐩𝐞𝐧𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 across 3 metros and 4 IKEA stores in Hyderabad, Mumbai, and Bengaluru. 𝐃𝐫𝐨𝐯𝐞 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐥𝐚𝐮𝐧𝐜𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, implementing performance marketing, SEO, and SEM for maximum digital reach and conversion. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐛𝐫𝐚𝐧𝐝 𝐫𝐞𝐜𝐚𝐥𝐥 from 2% to 30% through consistent storytelling and disruptive innovation. 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐞𝐜𝐨𝐧𝐨𝐦𝐞𝐭𝐫𝐢𝐜𝐬 to marketing, enabling data-driven decision-making and maximizing ROI. Contributed to IKEA achieving a 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐡𝐚𝐫𝐞of 18%, becoming a top player in organized home furnishing. 𝐁𝐞𝐧𝐠𝐚𝐥𝐮𝐫𝐮 𝐬𝐭𝐨𝐫𝐞 𝐥𝐚𝐮𝐧𝐜𝐡 𝐬𝐮𝐜𝐜𝐞𝐬𝐬: Surpassed revenue targets by 110% and tripled visitation goals with a bold go-to-market plan. 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧 & 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Campaigns awarded by AAAI and DMA for innovation and impact. Represented IKEA at prestigious forums: CMO Asia, Exchange4Media, GroupM Global, Google India, Radio Mirchi, and DMA. Invited as guest speaker and mentor at SIBM Pune, FLAME University, and IIM Jammu.

Spearheading country's strategy and planning for all media led initiatives and ecommerce marketing . Leading a team of over 15 external partners from the agency.

Responsible for planning, designing and implementing marketing communication for the brand with relevant & sustainable strategy, ensuring to reach the TG through a well-designed media approach. Handled a budget of approx. INR 850 MN. Led a team of over 25 external partners from the creative and media agency.

Led research, planning and implementation of Catalogue and all printed medias in early days of IKEA India. Created strategy framework for launching the Catalogue for India market.

As part of the country management, I was responsible for devising retail strategy for clients, keeping focus on revenue growth, expansion and consumer experience. Key projects included formulating retail & GTM strategy for a leading grocery brand. Clients spanned across Fashion, Lifestyle, Grocery and Big Box Stores.

𝐕𝐞𝐫𝐭𝐢𝐜𝐚𝐥 𝐇𝐞𝐚𝐝 – 𝐆𝐮𝐣𝐚𝐫𝐚𝐭 𝐑𝐞𝐭𝐚𝐢𝐥 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 Spearheaded the growth and performance of both company-owned and franchisee stores across Gujarat, reporting to the CEO. This role was the bridge between national vision and regional execution—aligning strategy with action, compliance with creativity, and ambition with results. Oversaw a thriving portfolio generating annual revenues of ₹840 Mn, managing P&L responsibilities for: 🔹 96 franchisee stores 🔹 4 company-owned outlets 🔹 2 concept stores 𝐊𝐞𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 included 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬, 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐥𝐢𝐟𝐞𝐜𝐲𝐜𝐥𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐞𝐧𝐝-𝐭𝐨-𝐞𝐧𝐝 𝐭𝐚𝐥𝐞𝐧𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭—because great brands are built by great people serving loyal customers. Collaborated closely with state leadership and national retail teams to maintain strategic alignment, while building a sharp local edge in a highly competitive market. Proudly launched 2 new franchisee stores in just 12 months—because momentum matters.

𝐅𝐫𝐨𝐦 𝐇𝐮𝐭𝐜𝐡 𝐭𝐨 𝐕𝐨𝐝𝐚𝐟𝐨𝐧𝐞 – 𝐀 𝐁𝐫𝐚𝐧𝐝 𝐎𝐝𝐲𝐬𝐬𝐞𝐲 My journey with Vodafone began in Corporate Marketing during the iconic brand transition from Hutch—one of the fastest, most sweeping rebrands in Vodafone Group history. Over the years, I led a spectrum of marketing verticals including PR, retail design thinking, rural outreach, enterprise communication, sports alliances, and high-impact events. 𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 𝐒𝐩𝐞𝐚𝐫𝐡𝐞𝐚𝐝𝐞𝐝 𝐭𝐡𝐞 𝐇𝐮𝐭𝐜𝐡-𝐭𝐨-𝐕𝐨𝐝𝐚𝐟𝐨𝐧𝐞 𝐦𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧 - rebranding 400,000+ touchpoints in record time; 90% done within 48 hours of launch 𝐃𝐫𝐨𝐯𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐛𝐚𝐬𝐞 𝐟𝐫𝐨𝐦 30𝐌 𝐭𝐨 130𝐌 (2007–2011) through bold, integrated campaigns across 23 circles 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐢𝐜𝐨𝐧𝐢𝐜 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 – 𝐘𝐨𝐮 & 𝐈, 𝐙𝐨𝐨𝐳𝐨𝐨𝐬, 𝐚𝐧𝐝 𝐕𝐨𝐝𝐚𝐟𝐨𝐧𝐞 3𝐆 𝐋𝐞𝐝 𝐫𝐞𝐭𝐚𝐢𝐥 𝐝𝐞𝐬𝐢𝐠𝐧 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 for Vodafone Stores in partnership with Fitch 𝐃𝐞𝐞𝐩𝐞𝐧𝐞𝐝 𝐫𝐮𝐫𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 𝐩𝐞𝐧𝐞𝐭𝐫𝐚𝐭𝐢𝐨𝐧 via Mini Stores, OOH, wall branding in 20k+ population villages 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐞𝐝 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 – MTV Splitsvilla, Bigg Boss, IPL, McLaren, Indian GP, and the Vodafone Airship Rolled out Vodafone’s 𝐟𝐢𝐫𝐬𝐭-𝐞𝐯𝐞𝐫 𝐡𝐚𝐧𝐝𝐬𝐞𝐭 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 – Magic Box 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬: Best Service Brand – Brand Equity (2010) Campaign & Brand of the Year – Effies (2009) Zoozoos – Brand Equity’s Campaign of the Year & Cannes Ad Fest Nominee (2010) 𝐆𝐫𝐨𝐰𝐭𝐡 𝐓𝐫𝐚𝐣𝐞𝐜𝐭𝐨𝐫𝐲: 🔹 Brand Head, Delhi NCR (2010–2011) 🔹 Senior Brand Manager, Corporate (2008–2010) 🔹 Assistant Brand Manager, Corporate (2006–2008)

As a client servicing specialist, handled diverse set of Industries – E-Com, FMCG, Pharma, etc. My key role was account planning and new business development. Key Accounts: ADF (American Dry Fruits - advertising created for APAC, UK), Lacto Calamine, Rediff.com, Godrej and Monsanto

Executive Programme in Digital Marketing: Business models, Processes and Technologies