Anirudh Kurup

- Leading the team which is responsible for the entire performance portfolio on the programmatic channel. - Built out processes to streamline advertiser onboarding, reporting and campaign optimizations. - Combining data analysis and client feedback to create optimization strategies which help in achieving the client objectives. - Liaise with regional Sales and Account Management leadership to formulate a growth plan for existing advertisers and also assist in building out the sales pipeline. - Worked closely with the product and other cross-functional teams to chart out product roadmap and enhancements to improve the platform.

- Optimize CPA / CPI mobile advertising campaigns for a wide portfolio of gaming advertisers to minimize acquisition costs while improving LTV, retention, and conversion. - Work closely with product, data & solutions team on new product road-maps & custom solutions for client servicing around reporting, creative, audience targeting, tracking & attribution. - Managing supply planning with Business Development and Partner management team – including testing new supply and unlocking inventory from large publishers. - Managed the tier 1 accounts across NA & EU with revenue contributing to $4M per quarter.

- Take end to end ownership of advertiser accounts within portfolio to scale the account in terms of revenue and relationship, growing InMobi’s share of wallet - Work with advertisers to understand their expectations, make use of internal reporting tools to uncover insights and use business levers to optimize and make commercial decisions to match advertiser ROI expectations and unlock new revenue opportunities - Influence partner strategy by cross-selling and up-selling new market opportunities, product features, ad formats etc by utilizing data-driven insights to support recommendations - Orchestrate the cross-functional support required to ensure that ad campaigns match up to client needs: Track and resolve key client issues in a proactive manner and manage expectations internally and externally for campaign implementation, management and performance - Work with the business development team to provide key inputs on pricing to strike global publisher deals - Understand and help deploy new innovations that InMobi takes to market. Eg: Targeting, ad formats, pricing and tracking solutions; Provide feedback to the product team in designing better products by communicating market realities and advertiser pain points - Drive Quarterly Business Reviews with partners and weekly business reviews with senior management internally

- Part of the strategic team which handled the marquee advertisers in the ecosystem and contributed to over 45% of InMobi's revenue. - Managed end-to-end campaign operations – setup, optimisation, troubleshooting, creative refreshes, ad-hoc reporting requests and internal product tests. - Worked with the internal stakeholders to automate bulk creative upload & bulk campaign changes which lead to greater efficiency and reduced the turnaround time significantly.

- Identifying growth opportunities in the channel partner's business and liaising with the stakeholder in order to facilitate it. - Understanding the Business model employed by the channel partners. - ROI analysis of the channel partners. - Give recommendations on how the channel partner can reduce the cost whilst keeping the revenue stable.