Anirudh Singh Patel

Managing Entire P&L – for MP & Gujarat (One of the biggest revenue contributor region for Lava International). Responsible for achievement of Annual Revenue of 360 Cr. Managed a big team of 120 members. Previously handled entire UP-East and elevated it to be the biggest BU in the country within a year.

- Prepaid product Management : End to end Prepaid product management – Product financials and viability study , Product development with technical team , Product market Launch plan & Post launch success/incremental revenue analysis - Driving ARPU & Minutes growth of customers by implementing key micromarketing initiatives to achieve M-O-M revenue target - Consumer and Market Analytics : Identified New Revenue opportunities & developed entire roaming portfolio for the circle - Successfully implemented churn prediction model to control churn

To develop, manage and implement programs in Prepaid to enhance acquisition both in numbers & revenue through value for money products. Responsible for entire prepaid acquisition strategy, GTM strategy, development of all acquisition products & marketing communication

- To plan and execute specific measures & actions in the market place to achieve the planned volume (both activations and revenue) for the year through robust sales & distribution system is in place to service the market thus positively impacting the CMS, RMS and CSM. - Handled the team of 7 people (5 territory Managers, 2 off-role sales officer) with 22 distributors managing an annual business of 350 mn - Delivered 29% revenue growth Y-O-Y - 48% growth in primary from the distributors with 145% growth in data revenue - Topper in r-offer category since the inception of the program, first ZSM to touch 25% r-offer throughput

Conceptualize & execute business plan of an alternate distribution model, optimizing existing sales resource

- Drive insurance business in bancassurance model by providing sales and product support to our channel partner, Development Bank of Singapore - Providing support to around 30 relationship manager - Enhanced business by 83% vis-à-vis last year considering the tenure of sales stint for DBS, Delhi - Ranked 1st among st TM/AM category for the month of January ’12 pan India for overachieving my monthly target - Ranked 2nd amongst TM/AM category for Q-4’12 pan India in 15 M achievement category

To Formulate Go-To-Market Strategy for Aviva during the launch of new branches of IndusInd & Close tracking their performance with sales dashboards. Also end to end management of their Micro-Marketing program

Detailed critical evaluation and Need-Gap Analysis to identify improvements in the existing CRM Model of the organization & to re-design their corporate website

Majored in Marketing & Strategy

B.Tech in Electronics & Communication Engineering