Anirudh Lamba

Head of Marketing and Partnerships @ Zoomcar

About

Driving growth, brand, and partnerships at Zoomcar with a sharp focus on tech, data, and user experience.

Country

India

City

Mumbai

Industry

Internet

Skill

Crisis Communications, Microsoft PowerPoint, Automotive, Vehicles, Automobile, Dealer Management, Kaizen, Automotive Aftermarket, Marketing, Marketing Communications, Product Marketing, Product Management, NPI Management, Product Managers, Team Management, Channel Sales, Product Lifecycle Management, Business Strategy, Business Development, Manufacturing

Experience

Head of Marketing and Partnerships

Zoomcar

2025-5 - Present · 1 yr 5 mos

Driving marketplace growth through community building and new-age channels.

Director - Supply Growth and Strategic Partnerships

Zoomcar

2022-9 - 2025-5 · 2 yrs 9 mos

Bengaluru, Karnataka, India

Leading partnership business by forging partnerships and alliances across demand, supply and business ecosystems.

Associate Director - Growth & Operations

Zoomcar

2021-4 - 2022-8 · 1 yr 5 mos

Mumbai, Maharashtra, India

Created cross partnership ecosystems for driving business growth and lead B2B business creation.

Lead Consultant - Automotive & Retail

Delna Avari & Consultants

2019-5 - 2021-4 · 2 yrs

Mumbai, Maharashtra, India

Provided consultancy in Sales, Branding and Marketing from a range of small entrepreneurs to fortune 500 companies.

Category Head - Kitchen Appliances and Dishwashers

BSH Home Appliances Group

2017-4 - 2019-5 · 2 yrs 2 mos

Mumbai, Maharashtra, India

Led the Kitchen Appliances and Dish-care category creation and growth in India through Innovative Key Account and e-commerce partnerships.

Deputy General Manager Marketing

Tata Motors

2012-6 - 2017-4 · 4 yrs 11 mos

Mumbai, Maharashtra, India

Led the Brand, Digital and marketing communication for Tata Passenger Cars Business segment in Hatchback and Sedan category launching key products like Tiago Tigor, Zest and Indigo.

Product Manager - Cars (International Business)

Tata Motors

2010-8 - 2012-5 · 1 yr 10 mos

Mumbai, Maharashtra, India

Managed the passenger vehicle (Cars) product portfolio for Tata Motors International business in Bangladesh, South Africa and Turkey.

Customer Service Manager

Tata Motors

2007-7 - 2010-7 · 3 yrs 1 mo

New Delhi Area, India

Led Dealer profitability channel through service-marketing initiatives. Augmented the dealer level business turnover by insurance tie-ups, network support, increasing bay productivity and multi-channel spare parts sales strategy.