Aniruddha D.

Own full P&L for ecommerce channel across India, Middle East & Asia, accountable for topline, EBITDA delivery across beauty platforms, marketplaces and quick commerce. - Lead a 11‑member team spanning Key Account Management, Performance Marketing, Content, Supply Chain and Finance, aligning all functions to aggressive growth and profitability targets. - Scaled ecommerce revenue 4X in 2.5 years - overal CAGR of XX%, taking the channel to ~XX%+ contribution to Streax & Streax Pro, with strong XX% EBITDA delivery through portfolio and mix optimisation. - Built and managed deep partnerships with top platforms, securing mid-to-long term Joint Business Plans & win-win commercial alignments - Designed and executed an online‑first, channel‑specific portfolio that now contributes ~60% of ecommerce revenue, improving margins, driving complementary busienss and reducing reliance on discount‑led growth - Achieved tROAS benchmarks of ~XX on core & ~X on new launches thro' collaboration with internal & agency teams - Drove category‑leading market share in quick commerce for Hair Colour and Hair Serum through price‑pack architecture, competitive pricing, availability in priority cities and systematic organic/inorganic keyword ranking - Launched key innovations including Heat Protect Spray (No. 1 seller on Amazon within five months) & premium Gel Hair Colour with strong share gains at a significantly higher price point versus the existing portfolio - Doubled beauty platform business despite overall platform stagnation by focusing on premium category development, result‑linked visibility investments and disciplined fundamental measurement

Hired the team & set up the e-Commerce structure while driving the long term strategy for the channel within Pidilite. Working with internal stakeholders, external enabling agencies, GTM experts, tech analytics & platform customer partners to build the eCommerce roadmap. Channel strategy & execution accountability for eCommerce across Divisions and Categories: - Content & Merchandising - Account Management - Performance Marketing - Operations - New initiatives and alliances

Leading the GTM and in market launch of brands from Coty's global color cosmetics portfolio in India. Working with both online and offline partners to introduce, build & grow global make up brands in India. Brands launched in India: Rimmel, Sally Hansen & Max Factor.

Business Manager for India, Bangladesh, Nepal & Sri Lanka: Managing relationships with our exclusive distributor partners in the Indian sub-continent. Focused on making decisions that are right for the business to drive sustainable growth in the region. - Drive commercially responsible investment choices and product launches - Bring global best execution practices to the region - Responsible for top line, bottom line and cash targets eCommerce Lead for India: Leading the launch of Global cosmetics brands from the Coty stable in India through direct strategic partnerships with e-tail platforms. Categories: Fragrance: Adidas, Jovan, Nautica, David Beckham & Colour Cosmetics: Rimmel, Sally Hansen

Part of the new Consumer Beauty team in India. Managing business in India, Nepal, Sri Lanka and Bangladesh with the help of our regional partners. Brands handled: Rimmel, Sally Hansen, Adidas (Bodycare), Playboy (Bodycare), Nautica (Fragrance) & David Beckham (Fragrance).

Managed the Professional Beauty (Wella ex-P&G) business in Gujarat with the help of a team of my 7 member team. Stabilized the region - involved in recruitment, coverage plan & in market execution of initiatives. Grew KA by 35% vs same period LY.

Working in sales with the Salon Professional Business of P&G - Wella. Brands under the umbrella of the division are Wella, SP, Nioxin & Sebastian. The salon professional division will be transitioning to beauty conglomerate Coty by end of 2016.

Regional Category Management for Women's Fashion Category, Kids Fashion, Accessories & Sunglasses. Led a 11 member team of young, smart & motivated Key Account Managers across Bangalore, Hyderabad and Chennai. KRAs included: GMV, NPS, Ad Revenue, SD+ salience, Assortment, Promotions, Pricing. Negotiation and onboarding of national/regional brands such as Titan, Pothys, Soch Studio, Nestle, Rayban & ITC

Area: Bangalore & Karnataka Distributor management, sales force management & CFA co-ordination Modern Trade and General Trade team in charge Expanded distribution in Bangalore, Mysore, Manipal and Mangalore Negotiation of TOT & listing with regional chains such as Jubilant, Foodworld, Auchan, Spencer's & Nilgiris Managed a team of 3 TSEs, 2 TME & 21 salesmen - Growth of 33% in 2014 vs 2013 - Given Above and Beyond the Call of Duty national award

Cross functional stints in Marketing, Sales, Planning and Projects.

Worked on a live project for the Kitchen Appliance category. Deliverable: To develop a Go To Channel Strategy for Whirlpool to enter the Built In - Kitchen Appliance Market in Bangalore. - Understand Current Market - Competitor Analysis - Channel Mapping - Customer Buying Behaviour - Recommendations Was a finalist in the Best Summer Intern Competition in the Young Leaders Program at Whirlpool. Presented recommendation to APAC leadership.

Petrochemical Industry (Polypropylene Plant). Worked as shift production manager with responsibility for supervision of team of experienced operators. Key Responsibilities: Shift production Training operators and other plant engineers on key safety and MSDS related issues. Coordinating with various other departments such as Mech. Ele, and Instru for carrying out maintenance and operational activities. Safe shut down and start up activity planning and implementation. Making and updating SOPs and SOCs. Part of Pre Start up Safety Review and Incident Investigation teams. Projects: Coordinated all activities from shut down to start up with various departments along with contractors and vendors. Part of cross functional commissioning team which implemented new chlorinator system in Cooling Tower.