Anirban Deb

Sales and Business Development Manager @ Sameta Metal Pro

About

Hi, I'm Anirban. I started on the production floor at Venkatesh Automobile in 2014. Back then, I was learning how things actually get made, understanding timelines, quality, and what it takes to deliver on a promise. That foundation changed everything for me. From the factory floor, I moved into Kennametal India as a Trainee in Sales and Application Engineering. That's where I realized something important: the best salespeople aren't slick talkers—they actually understand the product inside and out. I used my engineering background to explain to customers not just what we were selling, but why it mattered for their business. In 2017, I joined Sameta Metal Pro as a Sales Executive, and I've been here ever since. I got promoted to Sales Manager in 2019, and now I lead the entire sales operation. Here's what I've learned along the way: Over the last 10+ years, I've worked across the full journey of a product—from manufacturing to delivery to customer support. I now specialize in selling Dark Store Racks, Retail Display Products, Material Handling Equipment (MHE), and Consumer Sheet Metal items to businesses across India and globally. What I truly love about my job is the relationship-building part. I don't just take an order and move on. I visit customer sites, I understand their challenges, and I make sure they succeed. I've worked with businesses from small operations to large e-commerce companies, and each one has taught me something new. What I bring to my work: Added "Market Intelligence" – highlighting quick commerce discovery as proof Added "Strategic Partnership" strength Emphasized team mentoring capability Real Experience: I've been on both sides—I know what happens in production, what customers need, and how to bridge that gap. Problem Solving: Whether it's a delayed shipment, a pricing negotiation, or helping a client find the right product, I work through it. Long-Term Thinking: My clients aren't just one-time sales—many of them have worked with me for years because we've built trust. In 2023, I was honoured to receive the Best Employee Award at Sameta Metal Pro, which was a nice recognition of the work I put in every day.When I'm not managing sales or visiting client sites, I enjoy podcasts (I'm always learning), good movies and series, and cricket on weekends. I speak English, Bengali, Marathi, and Hindi, which has helped me work with clients and teams across different regions.

Country

India

City

Bengaluru

Industry

Mechanical Or Industrial Engineering

Skill

Dark store Racks, Team Leadership, Price Negotiation, E-commerce Sales, Payment Collection, Cross-team Collaboration, Product Launch Planning, Pricing Strategy, Quotations, Logistical Coordination, Business-to-Business (B2B), Sales Pipeline Management, Key Account Management, Negotiation & Closing, Customer Relationship Management (CRM), New Business Development, Business Development, Tech Savy, Order Fulfillment, Action Planning

Experience

Sales and Business Development Manager

Sameta Metal Pro

2019-4 - Present · 7 yrs 6 mos

Bengaluru, Karnataka, India

Manage B2B sales for Dark Store Racks, Retail display products, Material Handling Equipment (MHE), and consumer sheet-metal items across Indian and international markets. Handle RFQs, pricing strategies, and complex negotiations to close profitable orders and exceed quarterly/annual targets. • Generate and qualify leads; conduct needs assessments with prospective clients • Prepare quotations, manage pricing revisions, and negotiate commercial terms to improve margins • Close high-value orders and manage post-sale execution with cross-functional teams • Oversee Pan-India logistics operations, coordinating dispatches and ensuring on-time, undamaged deliveries • Build and maintain strong relationships with key accounts through regular site visits and loyalty programs • List and optimize products on e-commerce platforms (Flipkart, Amazon, etc.) to drive online sales • Visit customer sites to provide technical training, troubleshoot issues, and implement solutions • Track sales metrics, forecast pipelines, and report KPIs to senior management • Collaborate with product development teams to identify market gaps and launch new products • Handle payment collection and credit management to maintain healthy cash flow

Sales Executive

Sameta Metal Pro

2017-9 - 2019-4 · 1 yr 8 mos

Bengaluru, Karnataka, India

Supported senior sales team in lead generation and order closure for B2B clients. Assisted with quotations, pricing follow-ups, and payment collections to support company revenue targets. • Identified and qualified new business opportunities in untapped markets • Prepared technical quotations and managed pricing revisions with clients • Coordinated with production and logistics teams to ensure timely order fulfillment • Assisted in customer relationship management and follow-up communications • Supported payment collection and basic financial reconciliation

Trainee in Sales And Application Engineer

kennametal India Pvt Ltd

2015-8 - 2017-9 · 2 yrs 2 mos

Pune Area, India

Supported sales and application engineering teams for cutting tools and industrial products. Conducted product demonstrations, field trials, and technical support at customer sites. • Assisted in identifying and qualifying customer requirements and technical specifications • Conducted product demonstrations and comparative trials with competing tools • Provided basic technical troubleshooting and on-site application support • Supported quotation preparation and sales follow-up activities • Built foundational knowledge of industrial cutting tools, material properties, and machining processes

Production Engineer

venkatesh automobile pvt ltd

2014-7 - 2015-7 · 1 yr 1 mo

Pune Area, India

Monitored daily production activities, ensured adherence to quality standards, and managed delivery schedules. Coordinated with quality and logistics teams to meet production timelines. • Tracked production progress against daily targets and schedules • Identified and escalated quality issues and production bottlenecks • Coordinated with quality assurance to maintain product standards • Supported logistics planning to ensure on-time shipments