Anindya Mukherjee
Deputy General Manager Marketing @ P. C. Chandra Jewellers
About
With a robust background in marketing and a strategic mindset honed at prestigious agencies, my career is marked by a dedication to elevating brands and crafting impactful marketing campaigns across markets like India, Bangladesh, Sri Lanka, SEA, South Africa and LATAM. At P. C. Chandra Jewellers, my team has successfully amplified brand presence, leveraging both traditional and digital platforms to engage diverse customer bases. Previously, as a Senior Account Director at J. Walter Thompson, I directed global campaigns for powerhouse brands across multiple continents, integrating customer marketing techniques that resonate with target audiences. Strategic thinking and UX research skills have been pivotal in developing journeys that capture and retain consumer interest, driving sustained growth.
India
Kolkata
Retail
NSO, Strategic Marketing Management, E-Commerce, New Market Expansion, Sales & Marketing, Business Strategy, User Experience (UX), Media Strategy, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Analytics, Media Buying, Social Media, Customer Marketing, Email Marketing, Brand Management, Advertising, Market Research, Marketing Strategy, Integrated Marketing
Experience
Deputy General Manager Marketing
P. C. Chandra Jewellers
Asst General Manager - Marketing
P. C. Chandra Jewellers
Kolkata Area, India
Senior Account Director
THOMPSON
Mumbai Area, India
Accounts Handled: Unilever (RIN, LUX, SUNSILK) - India II Thailand II Malaysia II Pakistan II Sri Lanka Bangladesh II South Africa II Brazil II Argentina II Pakistan
Brand Manager
ABP Group
Kolkata Area, India
Brand Portfolio: Women's Lifestyle Magazine (Sananda) & Children's Magazine (Anandamela) Region: India and Bangladesh
Group Brand Manager
Bates CHI&Partners
India
Account Portfolio: Category: Hair Products Brand: Marico - Parachute Coconut Hair Oil, Parachute Cooling Hair Oil, Parachute Beli Lite, Parachute Advansed, Hair code (hair dye) Region: South East Asia Category: Tobacco Brand: ITC Region: India Category: Plywood, Laminates and Veneers Brands: Century Ply Region: India Category: Dairy Products Brand: Mi Amore Ice cream Region: South Asia
Sr. Account Manager
THOMPSON
Mumbai Area, India
Account Handled: Radiant (RIN washing powder) - a Unilever brand Countries: India, Pakistan, Bangladesh, Sri Lanka, SEA, Africa and South America
Senior Account Executive
Ogilvy
Mumbai Area, India
Accounts Handled: Hutchison Telecom, Vodafone,3G Global services, Lux undergarments, Perfetti Centerfresh, Centerfruit, Alpenliebe lollypop
Education
Indian Institute of Management Raipur
Digital Marketing and Social Media Strategy
In Dept study of the Digital platform - SEO - SEM - Social Media Strategy - Mobile Marketing
AUDYOGIK SHIKSHAN MANDALS INSTITUTE OF INTERNATIONAL BUSINESS AND RESEARCH, PUNE
International Marketing
Savitribai Phule Pune University
Marketing
Calcutta University, Kolkata
Commerce and Business Administration
Anindya Mukherjee's Contact Information
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