Anil Moolchandani

Develop and execute a multi-year product roadmap for the NAND flash-based SSD product line focused on the personal computing segment. Manage the full product lifecycle, from definition to execution, including launches and sunsetting. Increased market share 2X over five years. Collaborate with cross-functional teams in engineering, operations, sales, and finance to ensure product delivery aligns with customer needs. Partner with the engineering team on silicon and system design, reviewing and aligning features, power, performance, and cost to customer needs. Create MRD/PRD documents and prioritize features based on customer feedback to guide product development. Lead business planning efforts such as market sizing (TAM, SAM, SOM), competitive analysis, pricing, product positioning, and go-to-market (GTM) execution. Managed the RFx process to address customer inquiries. Develop key marketing collateral, including white papers, technical briefs, competitive analysis, and positioning. Conducted quarterly business reviews (QBRs) and technical reviews (QTRs) with customers. Presented and demonstrated products at analyst day and major industry events. Led growth strategy by expanding into new markets, including gaming consoles, industrial computing, and automotive, driving key design wins in high-margin segments. Increased console gaming market share to 35%. Drove the success of WD_Black SSD, making it the #1 consumer gaming SSD, with exabyte shipments growing 20x over five years

As the core team leader of the Client and Enterprise/Datacenter team, provide day-to-day decision making and leadership for product development. Lead product development from concept through various stages of development, validation to product launch. Responsible for strategic planning and execution of multiple wide-ranging engineering programs concurrently. Collaborate with cross-functional team leaders across engineering, product management, operations, and finance to resolve challenges and launch products at scale that are the industry first. Develop KPI metrics and conduct periodic program reviews to assess major blocking issues, risks, and provide recommendations for improvements based on those metrics. Report on metrics and provide action plans to executive leadership team. Financial analysis of programs and tracking of program costs. Developed cost models for projects, analyzed trends and assessed risk and opportunities to improve costs for new or early-stage product development. Hire, mentor, scale technical program management team.

Responsible for portfolio and program management of storage devices targeting PC and Enterprise/Datacenter segments generating more than a billion dollars in annual revenue. Drove execution of NPI programs from initial concept through the complete product lifecycle. Ensured program targets and milestones were met while maintaining quality and ensuring budgets were not exceeded. Provided business insights and strategically revamped product roadmap in collaboration with product management and engineering considering the competitive positioning of products. Led development of PC and datacenter storage programs, as part of this initiative, developed and maintained strategic partnerships with external vendors and internal teams. Improved planning processes and project execution resulting in 3x revenue growth over a three-year duration in a highly competitive market segment.

Directed program execution to meet performance targets and project milestones, while maintaining quality and cost targets. Provided regular communication on program status and key metrics to executive staff and cross-functional teams. Developed and maintained strategic partnerships with system, silicon, software and ODM partners. These partnerships enabled SanDisk to develop and commercialize custom SSD solutions for client storage and hyperscale markets.

Oversaw day-to-day operations of worldwide design engineering teams of over 50 full-time engineers and contractors spread across US, Israel and India. Responsible for successful and timely tapeout of 30 silicon devices at multiple silicon fabs and process technologies. Responsible for Synthesis, DFT, IP integration, Analog integration, Physical implementation and tapeout activities. Started design team in India to meet the growing needs of engineering organization. Hired and trained high-quality talent in India. Led a team that spearheaded development of custom silicon. As part of this initiative, developed the design infrastructure, RTL2GDS flow, CAD and design tool flow to support next-generation designs. Developed test silicon to validate performance, power and area metrics from technology transitions and selection of fab vendor and process node. Collaborated with procurement and legal teams to negotiate enterprise level design tools and IP contracts with EDA software providers; this resulted in win-win commercial relationships that saved SanDisk Corporation several million dollars annually. Evaluated external vendors’ capabilities to make informed decisions on vendor selection. Partnered with EDA and IP vendors to develop key features in their offerings to meet engineering needs.

Championed new design ideas to reduce power consumption of mobile storage solutions by 60 percent, resulting in a six-fold increase in product line revenue and improving battery life for mobile products using SanDisk Corporation solutions. Initiated integration of acquired team in Israel, resulting in a common design flow and tools being used across sites. The resulting efficiencies ensured efficient utilization of engineering resources across sites and reduced annual CAPEX spending by 10 percent.

Internalized design activity, started an engineering design team in the US, hired and mentored the team. Grew the team to over 10 engineers in two years. Contributed to cross functional team efforts on product cost reduction, this resulted in a 10 percent cost reduction on products that shipped over 100 million units annually.

Led outsourcing of designs to third-party service providers. Responsible for vendor selection. Worked with legal and procurement teams to structure contracts. Managed internal engineering teams deliveries and receivables. Met project milestones while staying within budget. Responsible for design for SanDisk Corporation’s flash memory controllers. These controllers went into mass volume production and were extensively used across product lines comprising over eighty percent of SanDisk’s revenues.

Received Synopsys Outstanding Contribution Award for FY2004. This award is given to the Applications Consultant who has made a significant contribution to customer success and financial success of Synopsys. As part of the Sales team, grew install base of products in existing accounts by demonstrating value of the solution over competition. Developed a campaign to displace competition in account base, rolled out the campaign and won several multi-million dollar deals, over three year period grew revenue five-fold. Major design wins achieved at Apple Computers, Nvidia, Sun Microsystems, Redback Networks, ATI, HP and SanDisk Corporation.

Co-founded a networking startup focused on converged broadband equipment. Raised seed and Series A & B rounds of funding from leading Venture Capital firms and strategic investors. Collaborated on system architecture details and engineering leader of FPGA and ASIC development.