Anh Linh Nguyen

- Acted as a brand representative connecting Samsung with 5,000+ university students, delivering 10+ on-campus & online activations to strengthen Gen Z engagement. - Produced 50+ UGC videos and 100+ outcomes, while collaborating with 40+ creators to execute content campaigns and enhance brand storytelling across social platforms. - Participated in 6+ product launches, brand workshops, and training sessions, translating key product features and marketing insights to student audiences; additionally joined 2 major global events: Galaxy Unpacked Z Fold 7 & Z Flip 7 and Galaxy S26 Launch, engaging with top-tier KOLs and influencers at international-level brand activations.

- Planned and executed KOC affiliate booking campaigns and TikTok–Shopee Megalivestreams; managed 100+ KOC affiliate, with +40% MoM revenue growth. - Successfully organized two Megalivestreams for the 20/10 collection and led collaborations with 5+ top-tier KOLs/KOCs, coordinated co-branding partnerships with 5+ brands such as Coolmate, LyLy Eyewear, and Odin... - Contributed creative concepts and campaign ideas for the Autumn/Winter, Vietnamese Women’s Day (October 20th) and Lunar New Year collections.

- Planned and executed communication strategies for 5+ major projects (including webinars, workshops, private events, and a national competition), aligning messaging, channels, and content formats with each project’s objectives. - Managed social media content production at a cadence of 3 posts/week, maintaining an average 3,000 - 4,000 reach per post, while driving consistent engagement through platform-native formats. - Co-organized the national competition Hành Trình Kinh Doanh 2023, achieving 1.3M+ impressions and attracting 1,200 teams from 100+ universities nationwide, contributing to strong brand visibility and community engagement.

Graduated with Excellence