angira lahiri

senior brand strategist

About

An outstanding professional with high degree of integrity & ethical commitment to self & workplace with proven expertise in the field of brand management,strategy,research & media planning. Top performer in academics & winner in various business case competitions. A self starter, hardworking & dependable individual. Have worked across B2B & B2C industries ranging from industrial machines to FMCG products.

Country

india

City

gurgaon

Industry

marketing and advertising

Skill

six sigma, project management, program management, customer service, product development, minitab, spss, marketing communications, social media marketing, keynote, dmaic, google adwords, google analytics, marketing, strategic marketing, brand management, market research, consumer insight generation, econometric modeling, search engine optimization, sales, advertising research, strategic communications, mobile marketing, search engine marketing, b2b marketing, content marketing, marketing strategy, team management, microsoft excel, sas, sales management, business development, social media, fast moving consumer goods, business strategy, e commerce, management, digital marketing, competitive analysis, statistical data analysis, analytics, business analysis, strategy, advertising

Experience

marketing manager

flourish purefoods pvt ltd

2017-5 - 2017-9 · 5 mos

strategist

ddb mudra group

2017-10 - Present · 9 yrs

senior brand strategist

dentsu webchutney

2019-8 - Present · 7 yrs 2 mos

summer intern

caprese at vip industries

2016-4 - 2016-6 · 3 mos

I was responsible for conducting pricing research & competitive benchmarking for the brand Caprese. I created a perceptual map after conducting primary & secondary consumer & brand research & then recommended changes to differentiation strategy of the brand. I devised the digital strategy for Fall-Winter collection 2016. I studied digital marketing campaigns of luxury & premium international brands since 2013-2016 & devised a value chain to increase the digital footprint of the brand. I derived insights from social media analytics & connected with social media influencers to showcase Caprese's products in their portfolio. Other than that I also contributed in the day to day activities of the brand.

manager

cummins inc.

2012-11 - 2015-4 · 2 yrs 6 mos

I used to work in the Power Generation Business Unit of Cummins India Ltd in the after market sales & service division. I was responsible for looking after export products in South-East Asia & Africa markets. I also worked as a service representative in product development team of CPCB II generator sets in India. I got trained in Six Sigma & was successful in completing a project which improved inventory efficiency in both India & Singapore Parts Distribution Centres. I have experience with sales forecast & operations analytics. I have an experience in working with various projects involving cross functional team from India & global. Due to my outstanding work in the Telecom generator set development project, I was given the Employee Recognition Award from the Global Telecom Leader in US. I constantly received high performance ratings over my tenure in Cummins. I have also received training in Project Management & a Minitab certification.