Angi Apostol

Marketing Campaign Manager – B2B Division & Retail Marketing Manager @ DIGI Romania

About

Senior Brand & Marketing Manager with 20+ years of experience building and growing brands in consumer-facing, highly competitive and regulated environments. I’ve led national brand portfolios and integrated campaigns across ATL, BTL, digital and retail, working closely with agencies and cross-functional teams to translate strategy into impactful brand stories and consistent brand experiences. My background spans brand development, consumer engagement and retail activation, with a strong focus on building long-term brand equity and delivering measurable business results. This is complemented by a formal education in visual arts, which supports strong visual judgment, creative and design thinking, and the ability to translate abstract ideas into clear, compelling brand expressions. Languages: English (professional working proficiency), French (advanced comprehension).

Country

Romania

City

Bucharest Metropolitan Area

Industry

Telecommunications

Skill

Positioning (Marketing), Product Communication, Product Marketing, Fast-Moving Consumer Goods (FMCG), Brand Management, Retail, Driving Results, Performance Analysis, Google Ads, Digital Campaigns, Advertising Campaigns, Data Analysis, Managing Agency Relationships, Analytics, Strategic Thinking, Project Management, Budget Management, Brand Strategy, Creative Problem Solving, Key Performance Indicators

Experience

Marketing Campaign Manager – B2B Division & Retail Marketing Manager

DIGI Romania

2021-1 - Present · 5 yrs 9 mos

▪ Translated brand strategy into engaging, multi-channel brand stories and campaigns with strong consumer relevance. ▪ Analyzed market and competitive dynamics to support brand and portfolio decisions • Developed and executed brand and communication strategies aligned with commercial and portfolio objectives ▪ Led integrated national and local campaigns across ATL, BTL, digital and retail environments ▪ Coordinated creative, media, production and research agencies, ensuring brand consistency and performance ▪ Managed marketing budgets, KPIs and campaign effectiveness tracking ▪ Oversaw consumer and client experience initiatives, including communication optimization and digital touch-points ▪ Contributed to new product and service launches and market development initiatives

Senior Brand Manager – Mobile Division

DIGI Romania

2014-9 - 2020-12 · 6 yrs 4 mos

Bucharest, Romania

▪ Owned brand strategy and positioning for a national consumer brand with over 3.5 million users ▪ Managed end-to-end marketing campaigns (ATL, BTL, digital, retail communication) ▪ Led agency coordination, events and promotional activation ▪ Initiated new communication projects and market expansion initiatives ▪ Managed supplier relationships and commercial negotiations

Brand Manager – B2B Division / DIGI 24 & Documentary Channels

DIGI Romania

2011-8 - 2014-9 · 3 yrs 2 mos

Bucharest, Romania

▪ Defined and implemented brand identity and communication strategies for multiple brands ▪ Managed advertising, sales campaigns and events ▪ Led internal and external communication projects ▪ Negotiated with agencies, production and research partners

Founder / Entrepreneur

Cultmix, Tailor made design products

2005-11 - 2011-8 · 5 yrs 10 mos

Bucharest, Romania

▪ Conceived and developed unique consumer products and promotional items ▪ Built brand positioning and market presence for an artistic lifestyle brand ▪ Managed product portfolio, retail distribution and client relationships ▪ Gained hands-on experience in consumer perception, brand storytelling and product value creation

Advertising Manager - Bucuresti Mall & Plaza Romania

Anchor Grup SA

2004-4 - 2005-11 · 1 yr 8 mos

Bucharest, Romania

▪ Part of a leading real estate developer, contributing to large-scale retail destinations and consumer-facing environments. ▪ Developed and implemented media and advertising strategies for large retail environments ▪ Managed ATL & BTL media planning and buying ▪ Coordinated mall events and loyalty programs ▪ Delivered performance reports, forecasts and competitive analyses

$TBWA\Worldwide$

Account Manager – Henkel Romania & Agrana Romania

TBWA\Worldwide

2002-5 - 2004-4 · 2 yrs

Bucharest, Romania

▪ TBWA is an international advertising agency, part of Omnicom Group, one of the world’s largest advertising holding companies ▪ Managed FMCG international client accounts and integrated communication campaigns ▪ Coordinated strategy, creative development, media and production ▪ Oversaw budgets and campaign performance ▪ Reported to regional headquarters on local brand activity

Sales & Client Service Director

Alto Advertising

2001-4 - 2002-4 · 1 yr 1 mo

▪ Developed and led a sales & client service strategy to grow the agency’s client portfolio ▪ Coordinated 360-degree communication campaigns: strategy, concept, creative, media, PR and execution ▪ Oversaw production processes and implementation quality

Marketing & PR Manager

Euromedia Group (part of EPAMEDIA – leading OOH group in CEE)

1999-9 - 2001-4 · 1 yr 8 mos

Marketing & PR leadership role within the largest outdoor advertising company in Romania, part of an international CEE group, with responsibility for corporate brand visibility and commercial support. ▪ Coordinated marketing and public relations strategy to support company image and business growth ▪ Developed marketing plans, budgets, evaluations and cost analyses ▪ Provided ongoing marketing support for the Sales department ▪ Led event planning, sponsorships and corporate visibility initiatives ▪ Managed media relations and press activities ▪ Built and maintained relationships with local authorities and public institutions