Anggita Gracia Silaban

Brand: Lactogrow RTD & Nestle BATITA - Market & Consumer Research: Leveraged consumer insights to shape emotional brand narratives and enhance consumer connection. - Project Management: work closely with team to develop new products, renovate current products in order to have strong portfolio that relevant with consumers needs - Brand Communication: Crafted consistent and aspirational messaging tailored to target affordable segment consumers in competitive market. - On-Ground Activation: Planned, executed, and monitored Festival Anak Tangguh: a brand experience across locations, reaching 6,000+ consumers. - Digital & Social Media Campaigns: Designed innovative digital activations with key opinion leaders (KOLs), influencer partnerships, and immersive content to engage consumers. - Performance Analysis: Analyzed campaign results and sales data to assess effectiveness and impact on brand P&L. - Sales Collaboration & E-Commerce: Worked closely with the sales team on in-store activations, e-commerce bundling, and live shopping.

Launch: OREO PLAYPACK : BOARD GAME & UNO CARDS SPECIAL EDITION -Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities. - Lead innovation / activation projects deployment and the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy. - Monitor and evaluate brand performance to recommend and execute appropriate ways to increase brand equity. - Identifies solutions and make recommendations to improve effectiveness based on performance monitoring. - Work closely with agencies (Advertising, Market Research, PR, etc ) to execute flawless brand experiences across touch points. - Delivers specific brand projects as per brand plan, eg. Co-branding with major retailer. - Monitors budgets spend and provides timely communication to relevant stakeholders on overspend / cash availability. - Partner with different functions (Finance, R&D, Trade Marketing, Supply Chain, Plant Team, etc) for ongoing projects, competitors, budget phasing, media plan tracking.

Key Account Executive Planner April 2020 - April 2021: DFI Group (Giant & Hero) April 2021 - February 2022 : Hero, Ranch Market, Farmers Market, Ramayana March - Dec 2022: Alfamidi, Lawson, Circle K • Develop a business plan (perfect store building) under light trading term for the customers, and ensure the implementation at store level. • Make and follow annual agreements of retail customers in accordance with company goals, and ensure efficiency • Tracking of reconciliation/open account and payment, solve payment issue (i.e: Refund) • Build closed communication and coordination with KAM/KAE, Perfect Store, Trade Marketing, and Logistic team. • Maintain regular contact with the customers, i.e.: store team, DC team, and Distributor. • Take a tight control on the verification process of trade return from the stores and customer’s DCs. • Submit regular report as required on a accurate and timely manner.