Anggelia Indah Berliana

Head of E-commerce (Marketing & Customer Experience, multi roles capacity) @ PT. KURNIA CIPTAMODA GEMILANG

About

Customer and growth focused leader with over 8+ years of experience driving brand, customer, and revenue strategy across multi brands in mother and baby, beauty, fmcg, and fashion. Proven in leading end to end marketing and customer growth agenda, covering brand building, e-commerce omnichannel strategy, customer lifecycle, and commercial performance. Strong track record in PnL ownership, scaling sustainable growth, optimizing marketing efficiency, and building integrated marketing, digital, and CRM teams. Regularly partnering with board level stakeholders and principals while managing multibillion IDR marketing investments across leading fashion brands including Charles and Keith, Pedro, Pomelo, Armani Exchange, and EA7. Recognized as Top 10 Ecommerce Leader of the Year 2024 by Clap4Brands and selected as Judge for Marketing Interactive Asia Ecommerce Awards 2025 Singapore.

Country

Indonesia

City

Jakarta

Industry

Apparel & Fashion

Skill

Negotiation, Retail Buying, E-commerce Optimization, Brand Management, Team Leadership, E-Commerce, Digital Marketing, Affiliate Marketing, Microsoft Office, Research, Project Management, Teaching, Report Writing, Merchandising, Teamwork, Inventory Management, E-commerce, Analytical Skills, Leadership, Time Management

Experience

Head of E-commerce (Marketing & Customer Experience, multi roles capacity)

PT. KURNIA CIPTAMODA GEMILANG

2023-1 - Present · 3 yrs 9 mos

Jakarta Metropolitan Area

- Lead end to end ecommerce and customer P&L covering traffic, conversion, customer experience, and revenue performance, partnering closely with GM, Board of Directors, and HQ principals. - Partnered cross functionally with product, retail, and operations to design and execute seamless omnichannel customer journey. - Lead and build corporate Digital Marketing, and Customer Relationship Management - Led customer centric 360 degree full funnel marketing strategy from awareness to conversion, driving acquisition efficiency, customer experience excellence, and lifetime value growth. - Managed multi billion IDR marketing investment across brands and improved contribution margin through media efficiency and channel mix optimization.

Online Category Executive

CT Corp Digital

2021-9 - 2023-1 · 1 yr 5 mos

Jakarta Selatan, Jakarta, Indonesia

- Handle beauty, health & pharmacy: acquisition, launch planning, and collaboration with other business unit inside CT Corp ecosystem - Create trading strategy and manage monthly/daily campaign plan within or cross category - Do user acceptance test and help offline to online transformation with Grabmart

Assistant Merchandiser

JD.ID

2018-4 - 2021-9 · 3 yrs 6 mos

Jakarta Selatan, Jakarta, Indonesia

- Handle Fast Moving Consumer Goods brands: Danone(Nutricia & Sarihusada), Wyeth (S26), Abbott, Nestle, Vidoran, Interbat, Indofood (Sun & Promina) - Collaborate with suppliers or brands to implement promotional and marketing events - Coordinate, develop and engage suppliers or brands in having Join Business Planning to increase higher participation on JD.ID's program - Analyze competitor situation (price and promotion) - Manage budget for brand visibility - Manage monthly promotion and its exposure on JD.ID's channels - Make forecast per brand per quarter based on trading term to manage stock availability - Working closely with finance (to monitor monthly rebate and back margin), marketing (to collaborate with JD.ID's campaign), and IT.

Research Team Leader Tanoto Student Research Award 2017

University of Indonesia

2017-5 - 2017-12 · 8 mos

Leading research activity, managing team member assignment, monitoring experiment and progress report, managing and monitoring budget usage, becoming international conference author and presenter.

Research Assistant

Kementerian Kelautan dan Perikanan Republik Indonesia

2016-8 - 2016-9 · 2 mos

Balai Besar Pengujian Penerapan Hasil Perikanan

Running technical experiment, collecting data, presenting progress report, budget usage, and final report, and becoming national scientific meeting presenter.