Angelita Oliveira

● Managing the strategic portfolio of industrial accounts, conducting long-term relationship building, expanding the company’s presence within key customers and identifying synergies for commercial expansion; ● Implementing complete joint business plans, including goal setting, portfolio negotiation, pricing strategies, needs mapping and building sustainable growth initiatives for both parties; ● Analyzing commercial performance, operational indicators, market trends and industrial consumption behavior, using data to guide strategic decision-making, identify gaps and direct short-, medium- and long-term actions; ● Acting consultatively with major players in the food industry, proposing solutions aligned with each customer’s specific needs, identifying opportunities for innovation, process optimization and improvement of financial and operational results. Main clients: Cacau Show, Dunkin Donuts, Panco, Lindt, OGGI Sorvetes, Bacio di Latte, Melhor Bocado, Krispy Kreme. Main results: (1) Implementing Taylor Made products, generating cost reduction and margin improvement of 12% through customized solutions for each customer. (2) Conducting high-impact negotiations with buyers, resulting in significant advances in commercial conditions and increased competitiveness. (3) Operating in an integrated manner with R&D and technical specialists, ensuring texture, flavor and performance adjustments, in addition to opening new customers and expanding the commercial base.

● Leading national retail operations, coordinating commercial teams, promoters and technical staff distributed across regions, ensuring strategic alignment, execution standardization and high field performance; ● Implementing ideal execution strategies, increasing sell out, managing pricing, optimizing mix and expanding the portfolio across the main retail chains, strengthening brand presence and accelerating growth in target categories; ● Attending, negotiating and managing major strategic key accounts such as Carrefour, GPA, Sam’s Club, St. Marché and other national and regional chains, ensuring high-quality relationship management and maximizing commercial opportunities; ● Building joint business plans with key customers, integrating commercial planning, promotional activities, sell-out goals, SKU expansion, investments and loyalty initiatives, focusing on growth and results; ● Directing goals, tracking KPIs, analyzing profitability and continuously evaluating retail operations performance, ensuring data-driven decisions and fast course corrections to improve results. Main clients: GPA, Carrefour, Sam’s Club, St. Marché. Main results: (1) Developing strategies that are increasing margin by 15% to 18%, with the implementation of productivity projects, loss reduction, process standardization and increased turnover, strengthening sell-out. (2) Conducting tasting campaigns, bakery team training and visibility actions generating immediate growth of up to 20% in focus product lines.

● Managing the strategic portfolio of key retail accounts, conducting high-level relationship building, tactical alignments and structured initiatives to expand brand presence in the main players of the channel; ● Developing and executing integrated commercial actions, including portfolio negotiation, definition of commercial conditions, promotional planning and sell in and sell out initiatives to boost sales and brand visibility; ● Monitoring account performance in detail, analyzing key indicators, evaluating category results, identifying opportunities and implementing targeted strategies to increase market share and profitability; ● Leading growth projects in the retail channel, including commercial activations, SKU expansion, positioning adjustments, construction of joint business plans (JBPs) and actions to strengthen brand presence at the point of sale. Main clients: Master, GPA, Barbosa, Prezunic, Sonda, Grupo Mateus. Main results: (1) Reducing out-of-stocks by up to 20% through demand alignment with Supply Chain and forecast improvement. (2) Expanding brand presence to new regions, increasing commercial coverage and business opportunities.

● Managing the strategic portfolio of regional chains and distributors, conducting commercial relationships, strengthening partnerships, expanding reach and ensuring consistent market share growth and customer base expansion; ● Developing and implementing promotional actions for sell in and sell out, structuring campaigns, negotiating counterparts, directing trade marketing materials and strengthening brand presence at the point of sale and in the indirect channel; ● Providing continuous support and guidance to local teams, with field visits, performance tracking, strategic directions and alignment of commercial priorities, promoting continuous improvement of results; ● Identifying, analyzing and prospecting opportunities in strategic channels, evaluating market potential, commercial viability, risks and attractiveness for new business expansion; ● Monitoring commercial indicators and executing structured action plans to leverage results, recover affected regions, strengthen market presence and ensure efficiency in commercial operations. Main clients: GPA, Carrefour. Main results: (1) Driving sell-in and sell-out in GPA bakeries, achieving annual growth between 10% and 15% in focus lines. (2) Strengthening Christmas seasonal campaigns, increasing visibility, engagement and commercial performance.

● Operating in the service and management of key accounts in the fast-food segment, conducting growth strategies for local and national chains, ensuring alignment with commercial goals, volume expansion and strengthening long-term partnerships; ● Conducting short-, medium- and long-term commercial planning, with structured contribution margin management, feasibility analysis, goal setting, forecast building and continuous monitoring of the financial performance of the accounts; ● Negotiating portfolio, commercial conditions, promotional plans and strategic actions, ensuring balance between competitiveness, profitability and growth objectives of the client networks; ● Monitoring commercial and operational indicators, performance analysis, consumption behavior, seasonality and identifying opportunities to expand mix, penetration and increase share within key accounts; ● Implementing initiatives focused on loyalty, volume growth and strengthening brand presence in the managed networks, including execution improvements, campaigns, commercial activations and joint marketing actions. Main clients: Burger King, Giraffas, Vivenda do Camarão, Patroni Pizza. Main results: (1) Increasing revenue between 20% and 35% annually, driven by opening new customers. (2) Consistent expansion of the product mix, strengthening presence in the main channels.

● Operating in the pull channel (direct service), conducting visits to restaurants, snack bars and bakeries, building consultative relationships, expanding the customer base and strengthening brand presence at consumption points; ● Creating, defining and implementing contact and service strategies, including routing, technical product demonstrations, commercial presentations and operational support to partners, ensuring a consistent and professional experience; ● Continuously monitoring the market, competitor behavior and industry trends, identifying opportunities, analyzing regional gaps and directing strategic actions for increased penetration and competitive differentiation; ● Monitoring distributor sales and analyzing regional market share, evaluating commercial performance, expansion potential, operational challenges and supporting field team development; ● Planning and executing promotional actions for sell in and sell out, structuring campaigns, negotiations and joint initiatives to boost volume, increase visibility and strengthen commercial execution. Main clients: Restaurants and bakeries. Main results: Participation in a strategic project for defining best practices for the Pull channel service model, contributing field insights, process systematization and operational standardization, resulting in acting as a trainer and later relocation from RJ to SP as recognition for performance.