Angelique LI 🔜 ChinaJoy

- Led global business development and market expansion initiatives, with a focus on AdTech and mobile growth solutions - Spearheaded market entry and operational setup in the Greater China Region and Vietnam, establishing key local partnerships - Drove user acquisition and growth marketing strategies for mobile games, optimizing for ROAS and retention performance - Built strategic partnerships and developed new business pipelines to drive revenue and product adoption across regions

- Led a D2C team (Ops + Front-End) to execute digital sales initiatives - Developed full-funnel online strategies (upsell, cross-sell, pre/post-purchase) - Managed $12M P&L, achieving 20% YoY growth and $2.2M BFCM revenue - Planned and launched campaigns from brief to analysis - Improved CRO, AOV, retention, and site performance via A/B testing - Drove GTM strategies for Pivo hardware and software products - Led launch of pivo.ai — 80+ pages in 2 months (UX, wireframes, dev coordination) - Owned email/SMS marketing, driving $45K monthly revenue - Proficient in Figma; working knowledge of HTML, CSS, JS

- Managed global media monitoring and SaaS platforms, ensuring smooth operations and high client satisfaction - Supported APAC clients with expert troubleshooting and guidance on Meltwater best practices - Facilitated communication between technical and account teams to streamline issue resolution - Helped clients build media analysis reports and newsletters, delivering actionable insights and value-added services

- Resolved offline compensation disputes and online platform security issues via Zendesk, consistently receiving top NPS scores; awarded "Best Employee of the Year" (2016) - Promoted to QA within 8 months; led quality monitoring, data analysis, and workflow improvements to ensure consistent team excellence - Conducted QA seminars and coaching sessions, boosting team performance and customer satisfaction - Maintained #1 UBASE Quality ranking among all third-party partners

- Coordinated operations and communication across depots, suppliers, terminals, and forwarders to ensure smooth logistics workflows - Consistently earned high customer evaluations for service quality and responsiveness - Recognized by department VP and manager for exceptional performance; personally recommended to other companies upon departure

- Enhanced company visibility through strategic use of media platforms - Identified and nurtured potential property listings and client leads - Initiated collaboration discussions with major real estate firms - Resolved diverse client issues, maintaining high satisfaction levels - Delivered exceptional service in co-working spaces, earning client praise - Personally invited by the General Manager to join the Real Estate license program in recognition of outstanding performance