Angela Lu

Creator Outreach & Partnerships @ Twitch

About

A creative strategist and marketing professional who loves pop culture, music and all things entertainment. Currently on the Creator Partnerships at Twitch where I onboard creators and develop strategies to drive growth and help them monetize their presence on the platform. Previously, I led global marketing campaigns, managed creator partnerships, developed social media strategies and supported paid ads efforts across music and tech. I love working with a variety of talents (creators, artists, celebrities) and brands to build their global presence through the art of marketing. As an advocate for amplifying AAPI representation in the creative industry, I am part of a nonprofit organization called Asian American Collective where we focus on building a strong community through professional events and mentoring opportunities. If you also love K-Pop music, let's connect!

Country

United States

City

Irvine

Industry

Entertainment

Skill

TikTok Live, Consumer Marketing, Creator Partnerships, Influencer Relations, Paid Social Media Advertising, Influencer Outreach, Media Outreach, Brand Strategy, Marketing Strategy, Client Relations, International Marketing, Music Industry, Media Relations, Media Strategy, Brand Management, Social Media, Influencer Marketing, Content Marketing, Branding, Project Management

Experience

Creator Outreach & Partnerships

Twitch

2026-1 - Present · 9 mos

Marketing and Creator Partnerships Manager

Plutus Labs

2025 - 2025

- Spearheading creator partnerships to boost brand visibility, drive app downloads and save partnership costs by negotiating contracts and nurturing long-term relationships - Building brand engagement by developing creative content on TikTok and IG, and community engagement on X - Collaborating with external agencies to execute paid ad campaigns and develop UGC content

Marketing Project Manager

East Goes Global

2022-6 - 2024-12 · 2 yrs 7 mos

- Grew Adam Lambert’s international social presence from 0 to 2.5M followers in 3 months that led to various brand partner opportunities (YSL, Kiehl's, L’oreal) and music festival invitations - Spearheaded the development and execution of a digital marketing campaign for Sabrina Carpenter, and increased her international following by 40% - Identified and partnered with music influencers for Em Beihold’s song release, resulting in a 10% increase in engagement rates on her social media channels - Initiated and managed a video collaboration between Sunkis and Lyn Lapid that received 3x the engagement on Lyn’s social media channels - Analyze campaign findings to improve future strategy and collaborate with cross-functional partners, ensuring alignment with client objectives and seamless project execution Past roster: Adam Lambert, Chris James, Lyn Lapid, keshi, Sabrina Carpenter, Shawn Mendes,Jeremy Zucker, Em Beihold, UMI, Stephanie Poetri, Suede.

Marketing Manager

Boosterize

2024-6 - 2024-9 · 4 mos

Los Angeles, California, United States

Led the marketing team to identify and secure partnerships with influencers for brand clients • Maintained a list of 60+ influencers by recruiting new influencers for the company portfolio and establish long term relationships with them • Designed and executed social media content strategy for 5 TikTok Accounts and 1 Instagram account • Supported TikTok live stream sessions and analyzed social media content to provide recommendations for future strategies

Marketing Coordinator

518

2021-1 - 2022-3 · 1 yr 3 mos

Los Angeles, California, United States

Roster: Almost Monday, Max Leone, Miquela, OneRepublic, Tiesto, KSHMR, and ZEDD

Marketing Intern

88RISING

2019-9 - 2019-12 · 4 mos

Greater Los Angeles Area

A music record label founded by Sean Miyashiro with a mission to promote Asian artists and culture to the western countries. With artists such as Higher Brothers, Rich Brian, and Joji, 88 Rising continues to pave a way for the next generations of Asian creatives.