Angela Yanes

Overseeing the Technical Program Management and Product Operations for our biggest eBay organizations, including Shipping, Advertising, Financial Services, Search, Risk, Compliance, End-to-End Regulatory, Monetization, B2C/Stores, Marketing Technology, Product Knowledge and Memory.

As a dynamic leader in Operations and Program Management, I spearhead multiple teams at the heart of our Advertising organization, driving monumental advances through strategic and technical excellence: 1. Program Management: I lead a team of Sr. Program Managers, central to our Ads, Recommendations, Stores, Social, and Search Ads initiatives. Through my direction, our teams consistently achieve high revenue targets by innovating product and technical enhancements and activating market strategies. My oversight extends to major stakeholders including Product, Engineering, Go-to-market, Design, Product Marketing, Analytics, Legal, and beyond, encompassing pivotal parts of our organization such as Buyer, Seller, Search and Payments teams. 2. Tech Operations: Focused on tech process improvements, I direct initiatives that enhance our operational tools and automate processes via AI integrations and tool management, utilizing platforms like Airtable, Jellyfish, Glean, Jira, Canva, and others, thereby ensuring streamlined and efficient workflows. 3. Business Operations: I manage strategists and project managers to achieve business goals, handling annual planning and budget strategies, crucial for operational expansion and headcount growth. Our stakeholders include Finance, HR, and business executives. 4. Culture Programs: I lead a team focused on creating culture initiatives to enhance employee satisfaction, involving HR and team leaders to minimize attrition and boost talent development. 5. Chief of Staff: I serve as the direct chief of staff to our Senior Vice President, developing organizational strategies presented to the Board of Directors and representing executive leadership in C-suite forums, cementing actionable plans and vision for long-term success. I have been honored with the 'Critical Talent' award for three consecutive years, a distinction reserved for less than 1% of the organization, recognizing exceptional contributions and impact.

I joined Netflix with the mission to establish and lead a program management function from scratch. I was pivotal in transforming Netflix's TVUI program, the largest platform, by introducing groundbreaking artifacts, forums, and toolkits. This resulted in creating the platform's first roadmap and a prioritization workflow that improved resource and capacity planning across cross-functional teams. Expanding my role from local team support in California to global leadership, I ensured comprehensive support for cross-functional teams worldwide. My initiatives boosted information sharing, alignment, collaboration, and learning within the organization. Aligning the team with business goals and member needs, I helped define the product's vision and strategy. I managed a diverse cross-functional team including Product, Design, Engineers, Marketing, PR/Communications, Customer Support, Operations, Legal, and more. During COVID-19, I focused on the program's health, prioritizing critical business work and maintaining transparency and support across teams. This leadership ensured continued success and efficient workflows. I managed oversight of 89 projects, including 32 simultaneously at various stages, leading pivotal endeavors to success. My efforts were crucial in addressing complex challenges and driving ambitious initiatives to completion.

Executive Leadership in Global Product Strategy: As a senior leader, spearheaded global innovation strategies to redefine the Ads product in Google Search, transforming Google’s largest revenue channel through strategic leadership via 150 product features and settings, crucially contributing to Google's financial success. Major Project Launches and Revenue Transformation: Orchestrated and executed five significant projects leading to billions in global revenue growth. This period saw the complete overhaul of the Google Ads interface, a milestone recognized by our VP as one of the most complex and impactful projects in his career. Enhanced customer-centric strategies catalyzed 450 product improvements in under two years, fostering increased efficiency through new engineering workflows, and initiated a product migration that saved $4 billion. Customer Satisfaction and Retention: Led initiatives to achieve a record 80% adoption, setting unparalleled team collaboration speeds, resulting in a +37% increase in customer satisfaction and reduced churn. Featured in Search Engine Land. Cross-Functional Leadership and Product Visioning: Directed a diverse team encompassing product managers, engineers, designers, operations, marketing, legal, sales, support, consumer insights, vendors, and local markets. Drove product definition, strategy, and long-term vision, determining which markets and advertiser segments to target, how best to approach them, and the reasons for doing so. Research-Driven Product Development: Led user research, usability studies, and data-driven experiments to underpin product direction, identify risks, and implement solutions. Initiated multiple workflows and roadmaps identifying critical paths to success and influenced stakeholders towards prioritized project execution. Recognition and Awards: Garnered recognition with 70 awards for leadership, collaboration, and problem-solving, including two platinum awards for outstanding program management.

- Achieved +15% customer satisfaction, -6% consults to external teams, +7% response rate, positioning the team on target for the first time in 2 years, which led to promotion to manager of a team of 10. - Managed, coached and mentored 10 people, improved team collaboration and morale, improving the team’s rating from 52% to 76%. Recognized by senior directors, which led to another promotion and relocation to California.

Part of an internal rotation of 3 months. - Analyzed historical data and customer feedback to understand underlying problems with the product. Ran a user study and created a project plan to identify the critical path to reduce “useless contacts”. - Drove a reduction in 15% contact rate by collaborating cross-functionally with Marketing, Help Center, Editorial and Engineers to implement suggested solutions.

Part of an internal rotation of 3 months. - Used basic SQL, Excel advanced formulas and macros to analyze revenue opportunities in Google Ads exports. - Translated the data into a global strategy to increase revenue by 10% and presented analysis/proposal to senior execs. - Created a template to be used globally by sales, later converted into a dashboard still used to date.

- Carried out market research, competitor analysis and international marketing plans for 100 Spanish hotels, as well as implemented both online (SEM, SEO, Social Media) and point-of-purchase (in-room material, leaflets, hotel activities) strategies. - Led the first-ever social media initiative in the company, generating +5% revenue, and developed Facebook fan pages using self-taught fbml code.

- Analyzed complex investment banking strategies in the securities department and provided expert advice on custody and funds services as well as tax benefits and agreements for three multi-million dollar clients. - Represented the French and Belgian markets in global conversations. - Led and implemented the change of a document platform that was hurting Deutsche Bank’s customer perception and satisfaction for over two years. Liaised with 5 teams located in different countries and obtained approval to implement my suggested project with a 100% customer satisfaction obtained.

- Translation (English - Spanish) of the HSE (health, safety and environment) manuals. - Responsible for the correct understanding and adaptation into Spain of the international and global concepts developed by the Corporate Office.

- Private English and Spanish teacher for beginners and intermediates.

Full scholarship to a highly selective program (7% acceptance rate, average GMAT scores 700+). Innovative curriculum with proven results on par with Wharton, Harvard, and Stanford

International Business degree in Birmingham, UK, held half in English and half in French. This 4-year degree included a "sandwich year" in France, where I had to gain business work experience and write a business thesis in French, prior to my final year and final dissertation back in the UK.