Angela Yap

Associate, Marketing @ Shopee

About

I believe meaningful marketing starts with understanding people, their needs, stories, and experiences. I’m passionate about blending creativity and data to build campaigns that don’t just perform, but truly connect through marketing storytelling that speaks to the human experience. With over 6 years of experience, I combine creative strategy and data-driven insights to develop impactful digital marketing, content, and e-commerce initiatives. I’ve led cross-functional teams and managed campaigns that optimize user experiences and drive meaningful engagement.

Country

City

Philippines

Industry

Marketing & Advertising

Skill

User Experience Testing, Landing Page Optimization, Data Analytics, Social Media, Data Analysis, User Acceptance Testing, Google Analytics, Display Advertising, Google Ads campaigns, AI automation, Google Ads, Search Advertising, Marketing Strategy, Market Research, Digital Marketing, Inbound Marketing, Social Media Marketing, Search Engine Optimization (SEO), Video Post-Production, A/B Testing

Experience

Associate, Marketing

Shopee

2026-1 - Present · 9 mos

Mandaluyong

Senior Marketing Analyst

Shopee

2020-5 - 2023-9 · 3 yrs 5 mos

Taguig, National Capital Region, Philippines

-Led and mentored a 6-member Marketing Operations Livestream team, collaborating with cross-functional teams and external partners to deliver high-impact digital marketing campaigns aligned with business objectives. -Managed end-to-end campaign execution: in-app promotions, creative content production, voucher setup, UAT testing, and backend process optimization to improve operational efficiency and customer experience. -Delivered recurring bi-monthly and monthly marketing activations, resulting in sales growth and a significant boost in Average Daily Orders.

E-Commerce Officer

Dream Cruises

2017-11 - 2020-5 · 2 yrs 7 mos

Pasay, National Capital Region, Philippines

-Managed e-commerce content, booking engines, and product listings for Star Cruises and Dream Cruises, implementing UX/UI improvements that increased navigation ease and conversion rates. -Executed digital campaigns, landing pages, and promotional initiatives, including a birthday campaign that drove sales and cruise ship visits increase. -Oversaw email marketing campaigns via Mailchimp, improving engagement metrics through segmentation and personalized content. -Optimized product catalogs on Magento, ensuring accurate, high-quality listings that improved discoverability and booking rates.

E-Commerce Intern

Star Cruises

2017-1 - 2017-10 · 10 mos

Pasay, National Capital Region, Philippines

-Supported booking engine management, web promotions, and performed quality assurance testing to ensure seamless online transactions. -Assisted in social media engagement and represented the brand at travel expos, increasing brand awareness and customer inquiries. -Collaborated with Marketing and IT teams to optimize site features and support campaign rollouts.