Angela Hein
General Manager, U.S. Market @ ANDEAN VALLEY CORPORATION
About
With 15+ years of experience in leading teams and driving growth in the fast-paced CPG industry, I’ve built a career scaling brands, launching innovative products, and delivering results. I’ve successfully led cross-functional teams through periods of rapid growth, navigating dynamic environments while maintaining focus on both strategic vision and operational excellence. Known for my ability to balance creative thinking with meticulous execution, I thrive in roles that demand both big-picture strategy and hands-on problem-solving. As a calm and compassionate leader, I prioritize empowering my teams, fostering collaboration, and mentoring individuals to achieve their full potential. I’m passionate about building impactful brands and driving measurable success through thoughtful leadership and data-driven decision-making.
United States
Austin
Computer Software
Executive Leadership, Retail Sales, Product Development, Sales Operations, Media Relations, Social Media, Social Media Marketing, Event Management, Public Relations, Press Releases, Marketing Communications, Marketing, New Business Development, Public Speaking, Sales, Social Networking, Marketing Strategy, Online Marketing, Advertising, Publicity
Experience

Principal CPG Consultant & Startup Advisor
Austin, Texas Area
We have consulted and advised dozens of early-stage startup brands from day zero to national distribution in key accounts. For some brands we've stepped in as extensions of the team in fractional executive sales, marketing, R&D, and operations roles, including taking on the challenge of pioneering new brands into retail. For other brands, we've been retained in the capacity as an on-call advisor to guide them through questions and concerns that arise in their business. My team and I are passionate about sharing the knowledge we've acquired as former founders and CPG executives leading and launching high-growth startups. Brands we've worked with: - Head & Heal - Hart House by Kevin Hart - Electra Beverages (As Seen on Shark Tank) - Begin Health - Sea Monsters - Seasoned Straws - BrainJuice - The Bahamas Rum Cake Factory - Maja Foods - and dozens more! Consulting Services: - Fractional Sales & Strategy - Go-to-Market Strategy & Execution - Product Development & Formulation - Regulatory & Co-Manufacturing Negotiations - Operations & Supply Chain - International Ingredients Sourcing - Finance & Fundraising

Co-Founder
Austin, Texas Area
Formulated this supplement line on my kitchen counter. Supported by influencer love and our eComm business, we bootstrapped the brand to over 2,000 doors, including national distribution in Sprouts, Vitamin Shoppe, and numerous indie retailers before selling my interest in the company to my co-founder.

EVP, Sales, Marketing & Innovation
Austin, Texas Metropolitan Area
Led sales, marketing, and R&D teams for this rapidly-growing startup. Oversaw sales from Whole Foods to Walmart, and all retailers in between. My initiatives and new product launches drove 4x company growth during my tenure. Led commercialization of over 25 skus. Managed cross-functional teams of 65+ employees.

Group Manager, Marketing & PR
Torrance, California, United States
Led marketing and PR efforts for a number of startup tech companies and indie cable TV networks. With minimal budgets, we executed on big ideas and drove awareness within both trade and consumer audiences.

Campaign Associate, Retail
Fort Lauderdale, Florida, United States
Raised millions of dollars for United Way through public speaking. Would make up to 4 presentations daily to groups ranging from 4 - 200 potential donors. Led new initiatives such as developing the organization's first online auction.
Angela Hein's Contact Information
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