Ángela M.

I provide advisory and operational support to small businesses, focusing on process optimization, administrative and procurement management, and strategic business development. I drive continuous process improvement by optimizing workflows and organizational practices across all areas. Through small, incremental improvements, I increase efficiency, reduce costs, and minimize errors, ensuring that processes are aligned with overall business objectives. Key Achievements: · Optimize internal procedures for billing, administration, supplier payments, client payment follow-up, and procurement processes through effective use of the ERP, improving efficiency, information traceability, and reducing errors. · Train teams in annual budget preparation and cost analysis, identifying key areas to optimize expenses. · Develop and implement a business development plan to increase sales and drive growth. · Optimize internal and external communication with suppliers, as well as contract preparation, ensuring more agile and controlled processes.

Responsible for driving business development and growth, leading a commercial team of 3 and coordinating across departments to maximize operational efficiency. Managed the sales pipeline, oversaw pricing strategies and contracts, and coordinated the outsourcing of digital marketing, ensuring alignment with corporate objectives. Key Achievements: · Implemented CRM improvements to enhance data quality, customer portfolio management, and sales pipeline tracking. · Outsourced marketing management to a specialized agency, collaboratively defining a strategic plan to improve brand positioning, social media presence, and digital campaigns.

Led the company’s end-to-end setup in coordination with General Management, defining structure, resources, processes, and operational model. Managed strategic expansion projects across Spain and Equatorial Guinea (B2B and B2C), leading national and international commercial teams and coordinating cross-functional operations, warehouse, and administration to drive business growth and operational efficiency. Key Achievements: · Coordinated the opening and full launch of the commercial office in Equatorial Guinea, managing human and material resources. · Successfully developed and launched the company’s own maritime consolidation service and vehicle consolidation service, improving operational efficiency and reducing costs. · Played an active role in planning and designing the corporate ERP and CRM systems, contributing key requirements from commercial and logistics operations. · Standardized interdepartmental internal processes (commercial, administration, operations, and warehouse), significantly improving internal efficiency. · Coordinated the integration of three nationally acquired companies, including office and system adaptation, training and onboarding of transferred staff, and consolidation of the client portfolio while ensuring continuity of service.

Branch Manager Support at Hellmann Worldwide Logistics, providing direct support to Branch Management and the CEO in the operational and commercial management of the Madrid branch. Coordinated the commercial team, collaborated closely with operations and administration, and contributed to the acquisition and management of key strategic accounts, optimizing processes and enhancing the branch’s efficiency and competitiveness. Key Achievements: · Designed and developed Excel tools to automate client offer calculations, reducing response times and errors despite ERP limitations. · Reviewed and updated sales tariffs with Air and Ocean Product Managers, improving commercial competitiveness in key regions. · Implemented a client classification system based on revenue, profitability, operational workload, and commercial productivity, facilitating strategic decisions on account continuity. · Developed SOPs for key accounts and complex projects, standardizing processes and ensuring service quality. · Designed and implemented an internal employee engagement survey in collaboration with Management, identifying areas for improvement and strengthening team cohesion.

Commercial Executive specializing in international logistics, strategic client acquisition, and portfolio management. Executed sales strategies focused on revenue growth, pricing, and offer negotiation, collaborating closely with operations and administration to ensure efficient and competitive service. Key Achievements: · Redesigned the sales pipeline, creating a visual, intuitive, and functional version that improved internal use and opportunity tracking. · Achieved commercial targets set. · Actively participated in the national continuous improvement project “CIP,” optimizing the internal CRM in collaboration with the IT team. · Developed a standardized document with client-specific contractual terms, enhancing legal security and commercial transparency.

Head of Procurement, Logistics, and Commercial Management, overseeing national and international purchasing, stock control, transportation, and distribution, as well as installation and commissioning of hospitality equipment. Led the commercial team and managed strategic key accounts, implementing efficient processes, pricing strategies, and digital marketing initiatives to drive business growth. Key Achievements: · Optimized operational margins by renegotiating transportation rates and supplier contracts. · Launched a proprietary online brand, leading the website development and positioning strategy in collaboration with an external marketing agency. · Created a structured sales pipeline and redesigned purchasing and transportation tracking processes, improving shipment control and order traceability. · Managed the end-to-end replacement of machinery for multinational restaurant chains nationwide, overseeing purchasing, import, delivery, installation, and client training.