Angela K.
Senior Director, AI GTM Transformation @ M-Files
About
Senior product marketing and GTM leader with 12+ years bringing technically complex AI and cloud-native products to market for enterprise and developer audiences. My career sits at the intersection of strategy, product, and market. I've built GTM functions from scratch, launched nascent product categories, evaluated M&A opportunities, led analyst relations, and partnered with C-level leadership on positioning and strategic roadmap. Most recently I led AI Observability and cloud-native GTM at Dynatrace — including LLM monitoring, distributed tracing across RAG pipelines, and agentic workflows — and before that drove a product line from $8M to $30M ARR at BitSight. Earlier in my career I covered enterprise technology markets as an analyst at IDC and supported PE investment decisions at Bain Capital. I'm technically credible enough to work directly with engineering teams, and commercially sharp enough to translate that into positioning that moves deals and builds markets. Based in Boston. Remote-friendly.
United States
Somerville
Computer Software
Strategy, Leadership, Event Planning, Research, Marketing, Customer Service, Data Analysis, Fundraising, Microsoft Office, Competitive Intelligence, Library Science, Library, Knowledge Management, Business Intelligence, Private Equity, Due Diligence, Management, Social Media
Experience
Senior Director, AI GTM Transformation
M-Files
Boston, MA
Senior Director Product Marketing
M-Files
Built custom OpenAI GPTs and autonomous agents for messaging governance and competitive intelligence — enabling a lean team to scale output 3x by adding functional capacity without adding headcount. Leading GTM strategy for AI-native document management platform including agentic AI, graph-based metadata, and governed RAG. Rebuilt and scaled product marketing function in PE-backed environment spanning platform PMM, industry solutions, partner marketing, sales enablement, and analyst relations — establishing GTM frameworks and repeatable launch playbooks that accelerated time-to-market. Partnering with C-suite on company repositioning, pricing strategy, strategic roadmap and narrative, and analyst relations (Gartner, Forrester).
Director of Product Marketing
Dynatrace
Led GTM strategy for high-growth product areas including AI Observability, Kubernetes, Developer Experience, and Platform Automation — driving solution launches that accelerated account expansion and unlocked new markets. Launched AI Observability solution positioning OpenTelemetry-based LLM monitoring, distributed tracing across RAG pipelines, and agentic workflow governance for enterprise GenAI deployments. Architected cross-functional GTM operating model aligning product, marketing, sales, and field teams on launch execution and competitive positioning. Partnered with senior leadership on strategic initiatives including M&A evaluation across observability, security, and AI markets.
Principal Product Marketing Manager
Dynatrace
Greater Boston
General Manager & VP, Opus Platform
TraceLink
Greater Boston
Reported to COO with end-to-end ownership of platform strategy, development, and commercialization for new API-first ecosystem; built financial model and led cross-functional execution against annual growth targets. Designed and launched ecosystem partner program including commercial packaging and integrated GTM strategy; secured 10 strategic partners and delivered platform's first external technology integrations.
Director, Corporate Strategy & Business Development
Bitsight
Boston, Massachusetts, United States
Supported annual strategic planning cycle including market sizing, competitive intelligence, and financial analysis across cybersecurity and risk analytics markets. Led OEM partnerships with AWS and Google Cloud generating $1.5M ACV; contributed to market expansion strategy during period that culminated in $250M Moody's investment and VisibleRisk acquisition.
Principal Product Marketing Manager
Bitsight
Boston, Massachusetts
Led category creation in the cybersecurity ratings market and for Security Performance Management, evolving nascent capabilities into a full product area with multiple products and a defined market. Established annual business plan, financial model, and growth forecast for SPM in partnership with finance and executive leadership.
Sr. Product Marketing Manager
Bitsight
Greater Boston Area
Grew Security Performance Management from $8M to $30M ARR in two years, scaling customer base from 800 to 1,500+.
Senior Research Analyst (Legal, Risk, & Compliance Software)
IDC
Boston, Massachusetts
Built and managed $500K research practice covering cybersecurity and GRC markets; published 25+ reports annually with 200% YoY growth in report usage.
Research Analyst, TMT
Bain Capital
Boston
Provided market research and competitive intelligence on TMT (tech, media, and telecom) sectors to support PE investment decisions.
Media Research Manager
MullenLowe U.S.
Greater Boston Area
Graduate Student
Simmons University
Coordinated Degrees: Masters in Library and Information Science; MBA
Education
Boston College Carroll School of Management
Simmons University
University of Georgia - Terry College of Business
Business Marketing
Angela K.'s Contact Information
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