Angela Linares

- Work with clients and internal teams to develop strategic media campaigns that align to business objectives - Execute media plans and manage digital campaigns for a variety of clients across platforms including search, social, OTT, video, display, etc. -Improve campaign performance by implementing optimizations based on data analysis, research, and A/B testing - Report on campaign and site metrics through engaging presentations focused on key insights and recommendations aligned to the needs of each client - Manage media spend and vendor relationships

- Strategize, create, manage, and optimize our clients digital marketing mix through utilization of several media partners - Data reporting on a wide variety of both custom and predefined metrics in Google Analytics to ensure our marketing efforts are producing results aligned with each clients KPIs - Implementation of tags, variables, and triggers within Google Tag Manager to create success event tracking to measure how users are engaging from the site; especially through our paid media campaigns

- Helped create the digital foundation in search marketing for startup - Restructured client’s entire paid search account to improve performance and efficiency - Tested several search components to improve CTR, conversions, and CPA - Led weekly marketing meetings with client to report on account performance and goals - Optimized frequently based on collected data to meet client’s KPIs

- Optimized client search marketing goals by properly implementing SEM technics to structure campaigns that drove targeted traffic and conversions - Re-structured current campaigns to improve campaign efficiency and to ensure each ad group contained the most relevant keywords, ads, and budget for each specific product being marketed - Forecasted and monitored client media budgets to ensure budgets were on track to spend in full for both the month and quarter

Worked with SEM and SEO managers daily to learn and implement strategic search practices. Overview: - Optimized campaign structure in Adwords - Analyzation and reporting of PPC data - Keyword research - Geo-targeted SEO campaign research - Meta tagging

Contact female political leaders for comments and statements regarding women and the future of politics. Maintain constant communication with staff members to ensure all statements are included in upcoming book launching in fall; 51%: Women and the Future of Politics. Stimulate survey participation, voicing of opinions and friendly debate through various social media channels.

Assist customers; ensure satisfaction, create a personal and comfortable sales environment. Create relationships with customers; follow up with personalized merchandise recommendations. Surpassed annual year-end sales goal in both 2009 and 2010.

Developed efficient team project agendas that led to several successful online marketing launches. Managed budget tracking and reporting in Excel for a large portfolio of clients. Compiled a monthly competitor analysis for client on latest social, search, and website industry changes. Effectively problem solved to ensure client expectations were consistently met/exceeded.

Increased network awareness and site traffic through use of viral marketing. Executed several campaigns and contests for students and local residents.

Minor: Political Science