Angela G.
Head of Marketing (15-month contract) @ ANZIIF
About
I’m a Marketing and Growth Leader driving commercial performance, transformation and customer strategy across ANZ and Asia.In my current role as Head of Marketing at ANZIIF, I’ve delivered double-digit membership growth, led a full marketing and content transformation, and strengthened acquisition, engagement and retention at scale across a complex, multi-market organisation.With 15+ years’ experience, I bring a strong commercial lens to marketing — combining brand, content and customer strategy to drive measurable business outcomes. My background spans financial services, membership and corporate environments, with a consistent focus on growth, performance and long-term value creation.Key impact:Delivered +27% membership growth through lifecycle marketing transformationLed end-to-end brand, digital and content transformation across ANZ & AsiaManaged $1.2M+ marketing investment focused on ROI and conversionBuilt strategic partnerships and engagement programs driving revenue and audience growthI’m known for building high-performing teams, influencing at executive and Board level, and translating strategy into practical, scalable outcomes.I’m now seeking senior leadership opportunities where I can drive broader commercial growth, customer strategy and transformation.
Australia
Greater Melbourne Area
Computer Software
Business Strategy, Growth Strategies, Customer Experience, Strategic Marketing, Stakeholder Engagement, Brand Strategy, Business-to-Business (B2B), Communication, Stakeholder Relations, Strategic Relationships, Membership Development, Value Propositions, Membership Relations, Member Retention, Social Media Measurement, Brand Awareness, Sales & Marketing, Marketing Operations, Media Strategy, Organic Search
Experience
Head of Marketing (15-month contract)
ANZIIF
Australia
Lead the marketing, brand, communications, and content strategy for ANZIIF — one of Asia Pacific’s leading insurance and financial services membership organisations. Responsible for driving membership growth, stakeholder engagement, sponsorship development, and positioning ANZIIF as an industry thought leader across Australia, New Zealand, and Southeast Asia. Key contributions: • Led development of a new Membership Value Proposition and go-to-market strategy • Designed and implemented a whole-of-organisation content and thought leadership strategy • Elevated brand positioning through integrated marketing and digital innovation • Delivered measurable improvements in member engagement, marketing automation, and reporting • Lead a high-performing marketing team aligned to business growth objectives
Member Board of Directors
The Yarraville Club
Yarraville, Victoria, Australia
Board Member of the Yarraville Club, providing governance oversight and driving marketing, revenue growth, asset management, and member experience initiatives to support the long-term sustainability, financial strength, and community impact of the Club.
President | Rotary Club of Williamstown
Rotary Club
Williamstown, VIC
Lead the strategic direction, governance, sponsorship development, and community impact of the Rotary Club of Williamstown. Chair Board meetings and oversee partnerships, fundraising, marketing, and member engagement initiatives. Drive the Club’s strategic planning and profile elevation to ensure long-term sustainability and measurable community outcomes. Key contributions: Secured major sponsorships and partnerships to support Rotary programs Enhanced governance and strategic planning to drive financial sustainability and community impact Led high-profile community service initiatives, elevating the Club’s reputation across the region Strengthened member engagement and growth through innovative programs and leadership
Marketing Manager - Membership & Programs
Transport Australia
Melbourne, Victoria, Australia
Contributing to the delivery of the RA Strategic Plan and long-term sustainability of RA by managing a range of membership activities. Specifically driving retention and growth of RA's membership base, manage and grow membership programs, develop sponsorship programs and support RA's policy plans and event offering. Managed large-scale membership and sponsorship programs, securing substantial corporate partnerships Drove measurable growth in audience engagement and revenue through multi-channel marketing. Contributed to Board reporting and development of long-term strategic plans
Manager, Marketing and Communications
Australian HR Institute (AHRI)
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sass & bide
Sydney, Australia
Angela G.'s Contact Information
Phone
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