Angela Diaz Ramirez

Lead global marketing and commercial initiatives across LATAM, Spain and Portugal, aligning go-to-market execution with regional sales objectives. Drive pipeline generation and opportunity acceleration through international roadshows, executive events and strategic field marketing initiatives. Managed the Executive Tech Summit in Portugal, a high-level event with global impact, focused on technology, SaaS and executive decision-makers. Coordinated commercial and partner-facing materials (playbooks, sales decks, one-pagers), ensuring consistent messaging across regions and partners. Collaborated cross-functionally with Sales, Customer Success, Support, Finance and Marketing to deliver revenue-focused projects. Supported and structured the top partner strategy across key regions, strengthening reseller and integrator ecosystems. Ensured alignment, communication and execution across field teams and regional stakeholders. Developed deep expertise in LATAM and Iberian markets, with a strong focus on partners, event-driven growth and customer experience (CX).

Defined and executed the regional B2B SaaS marketing strategy for Existing Business, New Business and Partner channels across Latin America. Designed and delivered event-driven go-to-market initiatives, generating new business opportunities, partner engagement and customer loyalty, with conversion rates above 20%. Owned marketing and sales budget planning, ensuring efficient execution, ROI control and cost optimisation. Led field and event marketing programs across multiple LATAM countries, supporting pipeline creation and deal acceleration. Worked closely with regional sales and inside sales teams to prioritise target accounts, follow up opportunities and support commercial closures. Executed ABM strategies tailored to BPO, SBM and enterprise SaaS target accounts. Coordinated global marketing actions between Spain, Portugal and LATAM, collaborating with product, content and design teams. Built strategic alliances with industry associations to drive brand positioning and joint business generation initiatives. Managed PR, communications and digital campaigns (email marketing, LinkedIn and social media), adapting content to local markets. Conducted competitive intelligence and market analysis, identifying key accounts, regional opportunities and competitive positioning.

Brand positioning for the WAY and IBR Latam brands in Argentina, Chile, Peru and Colombia. Consolidation of the brand at LATAM level. - Brand launch via Streaming talk show format with more than 2000 people connected. https://youtu.be/WuZbOxna6xc Generation of opportunities for the different countries where we are present. Focused strategies for the generation of opportunities and commercial closures.

Planning and execute the marketing plan for the countries WDM PUMPS Mexico, Guatemala, Panama, Brazil, Peru, Chile and Argentina. Launch WDM in Ecuador. Execution of strategies for the business lines distribution, export and construction and industry. Generation of events for commercial closings, fairs with more than 200 mts. Market penetration and loyalty strategies. Digital marketing plan, PR, management of agencies, suppliers and work team. Implementation of innovation strategies for customer service CHAT BOT.

Launch of new services and product testing through Desing Thinking methodology. Structuring, updating and execution of the marketing plan and commercial plan that allows a more recognised brand positioning in different sectors, through relational marketing. Positioning of the Outsourcing S.A. brand through social networks as a channel of communication and exposure of the brand that generates traffic to the published content and improves the reputation of the brand on the web. Conceptualisation of the brand through the company's graphic material, generating brand alignment. Accompanying the creation and development of the internal communications strategy, contributing to the fulfilment of the model created. Advising and accompanying in the generation of endomarketing; developing the company's internal strategy towards collaborators. Administration of social networks, websites and monitoring of metrics. Writing and editing digital and printed content. Creation of internal and external communication campaigns. Brand architecture. Budget management. Technical media (audiovisual) and use of new technologies. Organisation of institutional events. Redesign of website, portfolio, videos and audiovisual material of the brand and services.

Identify, plan and design internal and external advertising design strategies. Management of social networks and digital strategies, Corporate and digital brand management. Design, execution and planning of events for clients. Design of corporate pieces for external clients. Receiving and channelling graphic requests for internal and external clients. Maintain good management of corporate manuals. Coordinate and design different printed and digital graphic material. Coordinate and supervise external suppliers. Support in the construction of the communications programme and strategies for the company. Management of the loyalty and marketing programme. Supporting the commercial area in the design of proposals for current and potential clients.

Management of new potential clients - Tender support and management of tender platform. - Design of operational models for proposals. - Achievement of LEADS. - Support to the commercial area. - Design and execution of KAM programme for key accounts for Outsourcing S.A.

design of advertising pieces, pieces for social networks, management of newsletters and internal communications, photographic support for events, design of pieces for support, commercial presentations, videos, among others.

Production of brochures, simulacra and publicity, web page design, event management. Assistant: coordinator of ICFES simulations.

Graphic Designer: Advertising, brochures, booklets, branding and marketing and marketing, sale of tourist services. Guide: outings coordinator, guiding.

Temporary events work Graphic Designer Corporate Identity Manual. Sports club image design.

Customer service, allocation of appointments and products.