Angela Yang

Lead team to help partners to re-adjust strategy and execution after Covid period, how to sustain offline business under booming online ecosystem. Leverage the limited resource to boost wholesale store performance, successfully deliver the result in 2025, meet budget and gain flat L4L performance. Initiated new business model of wholesale industry, successfully maintain business scale in domestic. Have strong knowledge of commercials to drive brand sales and solid knowledge of retail operation, leverage KPI to help partners to increase productivity and retail excellent.

Responsible for the overall management of license resources distribution and their franchisee stores in domestic, to ensure the effective implementation of the plan with client’s quality and quantity increasing (offline \ online \ outlet \ travel retail); Figure out effective sale plan to support OP to achieve assigned target, with the evaluation of OI. Develop new category in unexplored network; Observe the pros\ cons from the market to adjust the solution to face the challenges.

Dedicated to Dior brand in Safilo group, responsible for both commercial and trade marketing. Balance the requirement from fashion house and the commercial demand from local, manage the selected distribution, rebuild brand image in decent environment to educate the market via invest seasonal animation & in-store trunk show with Dior eyewear premium franchisee. Focus on improving productivity instead of door extension to meet increasing commercial target. Guide dealer to make the product assortment which will be satisfied by diversified position and target customer of the location separately. Organize private trade show twice one year (from site check, venue design, venue set up, and product presentation to meet DIOR HQ standard).

Solid sales performance in boutique channel (eg Dior, Fendi, Gucci, GV, YSL, Celine, Hugo Boss, Jimmy Choo…); Extended eyewear category in Joyce BTQ and Lane Crawford etc.. Initiated new accessory boutique concept, engage Gucci eyewear with Gucci watch to present in the same brand store;

Develop the distribution in premium location nationwide (focus on the premium shopping mall / department store in tier 1-2 cities), extend brand exposure and enhance brand portfolio in selected doors, improve brand presentation with investing brand concept furniture.

Cooperate with wholesale partners, support them to implement brand strategy to meet brand expectation, and help them to run the business to hit commercial target. Prepare sales analysis report to top management in order to adjust the further action to face the challenges from the market and competitors.