Angela Tangas

Responsible for all aspects of commercial and business development, including the management of key external partner relations including: Microsoft, Apple, Yelp, Google, Yahoo. Highlights: Responsible for setting strategic direction, growth and management of the Sensis API, Australia’s most comprehensive source of Australian Business Listing information. Development and implementation of a new commercial framework, leveraging additional Sensis data assets to create a compelling and competitive offering generating new distribution and revenue channels, whilst increasing usage and customer return on investment. Development of delivery of a scalable, industry leading social product offering, providing new content and revenue streams, underpinned by delivery of a new operating model leveraging new SAAS technologies, improving business process and creating a capability for rapid product development and iteration. Review and recommendations for refinement of Operational Service Models to drive process efficiencies, cost reduction and improved customer experience. Developing and implementing a triangulated cross functional operating model across Go to Market (incl, Pricing and Marketing), Product and Sales improving process efficiencies, speed to market and campaign performance. Providing strategic direction and guidance on appropriate Go to Market implementation approach (campaigns, product packaging constructs, customer communication approach/contact campaign plan etc.). Development of a Demand Generation Campaign model, integrating Marketing Automation technology to drive improved customer insights, conversion, C-SAT and reduced churn.

Focused on rapid digital product innovation, development and delivery by identifying new areas of opportunity (including partnerships) to continue to evolve the Sensis digital product portfolio, leveraging new processes and technology to drive and deliver new customer and revenue channels. End to end go to market strategy development and implementation (channel identification, product lifecycle management and product profitability).

Independent authority and responsibility for developing and executing 12 monthly strategic campaign blue prints aligned to channel and department business plans. Responsible for developing, delivering and managing all Acquisition sales campaign strategies supported by Marketing and Product groups to deliver optimized sales revenue, yield uplift and customer volumes. Strong relationship management balancing business strategy and delivery of cross functional business unit objectives.