Angela Liew

Lead the ecommerce business across Singapore, Malaysia, Hong Kong, and China, overseeing multi-channel strategies spanning marketplaces, live selling, and Shopify. Drive cross-functional alignment across sales, marketing, product, and operations to support sustainable international growth. Manage digital campaign planning, content strategy, and market localization to strengthen brand presence and online performance. Implement AI tools and workflow automation to support reporting, product planning, and creative development. Support expansion planning, pricing strategy, and inventory coordination in collaboration with regional and HQ teams.

Launched a new retail product line within a service-based company, developing 100+ SKUs from concept to shelf. Led ecommerce expansion via Shopee, Lazada, and TikTok Shop with tailored digital strategies. Achieved monthly sales of RM 1.5M while managing a cross-functional team of over 50 staff. Oversaw product development, inventory planning, supplier onboarding, and retail strategy. Collaborated with finance on stock planning, cost control, and P&L-driven decision-making.

Led B2B marketing projects across retail and experiential channels, with a focus on brand activation and POSM execution. Managed end-to-end project delivery, ensuring quality outcomes on time and within budget. Collaborated with clients to align creative proposals with brand objectives. Supervised cross-functional teams and vendors while mentoring junior staff to strengthen service quality and operational efficiency.

Managed end-to-end procurement for aircraft components, including external repair coordination and urgent AOG cases. Liaised with repair stations and engineering teams to resolve technical and documentation discrepancies. Oversaw warranty verification, repair cycle tracking, and delivery planning with logistics partners. Maintained process compliance and supported continuous improvement to enhance operational efficiency. Provided backup support, operational reports, and ensured clear communication with both internal teams and external partners.

Delivered customer service support via phone and email for international clients. Handled challenging calls professionally while maintaining a positive tone and service-oriented approach. Built rapport with diverse customers and applied effective communication techniques to resolve issues efficiently. Demonstrated strong listening, empathy, and commitment to service excellence.

Provided sales and logistics support for the Australia region, managing order processing, stock movement, and client coordination. Oversaw end-to-end shipment planning from Malaysia/China to Australia, including customs clearance and warehouse operations. Liaised with procurement and production teams to ensure timely and accurate order fulfillment. Monitored inventory levels and coordinated cost-efficient shipments while ensuring on-time delivery. Handled client communication, delivery tracking, and issue resolution across multiple platforms.

Public Relations (PR) is about managing communications, reputation, perceptions and relationships for organisation. It means attracting and retaining the support of customers, employees, investors, communities and other groups critical to a business’s success. We also trained on marketing and advertising skills.