Angela Ho

> Managed the end-to-end product lifecycle for three major lines: premium robotic vacuums, personal care appliances (hair dryers, electric toothbrushes, shavers), and printing solutions (printers & photo paper). Led strategy and execution from launch planning through to end-of-life (EOL), ensuring seamless progression through each stage. - Coordinated with key country teams and ecosystem partners, facilitating the successful launch of over 5 cross-market projects and resolving regional operational and supply chain issues promptly. - Authored English product introduction materials for shavers and electric toothbrushes, supporting global marketing campaigns and sales enablement. - Conducted weekly product training sessions for over 10 GTM staff across regions, enhancing team product expertise and market responsiveness. - Monitored competitor activities on Amazon in Western Europe, tracking pricing, promotions, and stock availability to provide actionable insights for maintaining product competitiveness.

> Word-of-Mouth (WoM) Team - Managed a team of assistants, writers, and third-party agencies, ensuring smooth project execution, quality standards, and efficient teamwork. - Managed over 50 client projects annually, achieving 95% client satisfaction and 98% on-time delivery, enhancing project, time management, and WoM marketing skills. - Optimized WoM processes, reducing turnaround time by 20% and improving project efficiency by 25%, driving more effective client engagement and brand advocacy. > Developed and Executed Comprehensive Digital Marketing Strategies - Executed comprehensive digital marketing strategies with a USD 16,000 monthly budget, integrating SEM, social media, and influencer campaigns to achieve 8x ROAS and 25% conversion growth. - Led 360-degree marketing initiatives through over 30 influencer partnerships and agency management, resulting in a 30% increase in social media engagement. > Brand Crisis Management Initiatives (PR) - Developed and executed crisis communication strategies to address and mitigate negative brand sentiment across social media, ensuring timely, transparent messaging to stakeholders while monitoring social media channels for emerging issues. - Leveraged media relations to provide accurate information and updates, proactively responding to public sentiment and maintaining brand reputation during crises. - Conducted post-crisis analyses to assess the effectiveness of response strategies, identifying areas for improvement and establishing guidelines for future crisis management efforts. > Industries Served FMCG, Beauty, Food Delivery services, Automotive, Health and Medical, Maternal and infant care, Pet Supplies, Home goods, etc. > The role focused on project planning and management.

> E-Commerce Platform Operations & Strategy Execution - Executed e-commerce operations across platforms like Amazon (US), Momo (Taiwan), and Yahoo (Taiwan), contributing to an annual turnover of USD 410,000 by optimizing product listings and sales strategies and aligning with the marketing calendar to achieve sales targets. - Leveraged data analysis of sales performance metrics to implement targeted product enhancements, resulting in a 15% increase in conversion rates. - Maintained strong relationships with platform partners, ensuring smooth communication and collaboration to drive sales growth and optimize platform performance. > Influencer Collaboration and Brand Promotion
 - Coordinated an affiliate marketing program on social media with over 30 artists, developing and executing creative campaigns for seasonal promotions that resulted in a 25% increase in customer acquisition and brand visibility.
 - Cultivated long-term partnerships with key influencers, utilizing affiliate marketing tracking tools to optimize ROI, fostering sustained brand loyalty, and enhancing relationship-building and collaboration skills. > Social Media and Content Marketing - Created and optimized weekly digital content, increasing social media engagement by 30%. - Executed strategic giveaway campaigns on Facebook and Instagram, drawing nearly 1,000 participants, boosting fan engagement, and enhancing brand advocacy.

> Digital Communications & Social Media Management - Managed social media platforms (LINE@, Facebook) for over 500 members, increasing engagement by 40% through strategic content management and timely updates. - Optimized website content and SEO strategy, driving a 30% growth in organic traffic and improving search engine rankings, which resulted in greater brand visibility and user retention. > Media Relations & Publicity Management - Coordinated two major press conferences during COVID-19, securing extensive media coverage and enhancing the association's public visibility. Additionally, successfully managed crisis communications, ensuring consistent messaging and positive media relations.

Relevant Coursework: #Digital Marketing #Marketing strategy #Digital Start-Up #Branding #Data Analytics Skills Developed: Digital Start-Up: Simulated building a company from the ground up, including financial planning, human resources, and operational strategy, through team collaboration and conceptual design. Digital Marketing: Gained hands-on experience with Facebook customer profiling, enhancing my ability to tailor marketing strategies based on different stages of the customer journey. Data Analytics: Applied Tableau to conduct business analysis, extracting valuable insights for business reports. Dissertation: Applied SPSS to analyze data, enhancing the academic rigor of my dissertation through quantitative analysis.

Relevant Coursework: #German Translation #German Literature #German Writing #Cross-Cultural Communication Skills Developed: German Translation: Developed translation techniques between Chinese and German, enhancing bilingual communication skills. German Writing: Acquired German business and academic writing proficiency, improving written communication abilities. Cross-Cultural Communication: Enhanced cross-cultural communication skills, effectively bridging diverse cultures through language.