Angela Edwards

Lead the creative direction for all branding and marketing, driving strategic initiatives that elevate the brand across digital, print, and experiential platforms. Spearhead the conceptualization and execution of brand campaigns, from initial ideation to production, ensuring consumer-centric storytelling that increases brand engagement and market presence. Collaborate with teams across design, product development, e-commerce, marketing, social media, and retail, driving the alignment of creative vision with business objectives and ensuring the brand narrative is consistent across all touchpoints, from digital content to in-person activations. Work with vendors and external agencies to ensure cohesive brand messaging and high-quality execution across all projects. Manage a team of designers, providing guidance to craft impactful, visually engaging content that will increase brand visibility and audience interaction.

Designed visually compelling materials for print, web, and social media, including brochures, logos, advertisements, and packaging. Worked closely with the marketing team to align visuals with campaign messaging and brand identity.

Arts & Craft Co. is a creative collective providing art direction, graphic design and branding services for businesses big and small across all industries, including: Caruso Affiliated, D’Amelio Footwear, Hedley & Bennett, South Coast Plaza, Wurstkuche, Velvet by Graham & Spencer

Collaborated with internal marketing team on photoshoots, image editing and collateral creation.

Responsible for creative direction and marketing strategies. Collaborated directly with Founder and CEO to create compelling campaigns that resonated with the customer and increased brand awareness.

Worked directly with Marketing Director to create seasonal campaigns.Designed materials for print, web, and social media. Image retouching and editing.

Served as sole graphic designer company. Collaborated with President and Department Heads to create compelling ad campaigns, taking from concept through to final products (lookbooks, advertisements, postcards, flyers, etc.). Developed brand identities: designing logo, insole, shoe box, tissue paper, product card and bags. Implements social media initiatives to engage the community keeping the brand relevant and on-trend.

Worked extensively with international and west coast accounts, including majors, distributors and specialty stores to ensure a healthy and successful relationship to grow the business. Responsible for all PR and marketing, creating press kits, trend reports and style packages to send out to existing and prospective accounts, stylists, licensees and publications to keep them in the loop with everything going on at ABS. Designed booth layout, signage and attended tradeshows (Coterie, Magic, LA Market). Coordinated trunk shows, fashion shows and events to promote brand awareness. Designed brand identity and created linesheet, trend boards and tech packages for Prive line.

Responsible for overall branding and marketing for the re-launch of the company. Developed and designed overall layout concept for website, as well as, creating each individual page of site. Collaborated with owners for signage and promotional print documents, brochures and catalogs.