Angela Davidson

Vice President of Merchandising, Shoes and Activewear @ Target

About

Successful retail executive with over 20 years of experience in broad range of businesses at Target. Results-driven, innovative team player with proven accomplishments in merchandising, product development, branding, marketing, strategy, leadership and team development. I am an authentic, bold and passionate leader who believes in creating a culture of empowerment. I am a curious learner and always ask "what's next," and "what if" to inspire big change and turn ideas into action that drive outstanding results. I am energized by focusing on the consumer's ever-changing wants, needs and values in order to deliver solutions and white space opportunities. My balance in bringing together the art and the science allow me to create a connection with the consumer and deliver objectives for the organization. AREAS OF EXPERTISE - Omni-channel strategy and innovation - Brand development and reinvention - Cross-functional team leadership - Product development - Financial Planning, P&L management - Creative vision - Trend forecasting - Global vendor and design partnerships - Motivational leadership and coaching - Business model development and process

Country

United States

City

Minneapolis

Industry

Retail

Skill

Merchandising, Inventory Control, Retail Buying, Inventory Management, Assortment, Category Management, Merchandising Strategies, Replenishment, Strategy Development, Cross-functional Team Leadership, Profit Maximization, Marketing Strategy, Trend Analysis, Product Development, Apparel, Fashion, Retail, Strategic Planning, Forecasting, Management

Experience

Vice President of Merchandising, Shoes and Activewear

Target

2023-5 - Present · 3 yrs 5 mos

Minneapolis, Minnesota, United States

Sr. Divisional Merchandising, Shoes and Activewear

Target

2021-10 - 2023-5 · 1 yr 8 mos

Minneapolis, Minnesota, United States

Sr. Divisional, Jewelry, Accessories and Shoes

Target

2021-2 - 2021-10 · 9 mos

Divisional Merchandise Manager, Newborn/Infant/Toddler Apparel

Target

2017-7 - 2021-1 · 3 yrs 7 mos

Minneapolis, MN

Lead a team of 30 in strategy, P&L and line development based in synthesis of market, guest, trend and competitive data. Increased market share over 144bp over 1 year in role.

Director, Girls Apparel

Target

2012-5 - 2017-6 · 5 yrs 2 mos

- Developed and launched new kids brand (Cat and Jack) from ideation to launch, including guest insights, brand values, aesthetic, omni- channel line plan, P&L projections and management, inventory planning, marketing, in-store and digital experience. - Develop business and merchandise multi channel strategies that drive profitable sales growth. - Lead broad cross-functional teams of buyers, analysts, design, sourcing and marketing to execute plans. - Drive P&L including planning and forecasting sales, margin, inventory and expenses. - Directly lead and develop a team of 20. - Analyze market trends and leverage guest insights to cultivate strong assortments and drive business growth. - Developed cross-company strategy and tactics to win at kid's as a signature area at Target. - Reinvented girls business, focusing on product aesthetic, promotions, pricing and inventory all with a guest-focused lens, business went from under-performing to gaining market share and beating sales plans. - Travel to identify trends including Europe, Asia and Australia.

Director - Newborn Infant Toddler

Target

2011-5 - 2012-5 · 1 yr 1 mo

- Developed business and merchandise strategies that drove profitable sales growth. - Led broad cross-functional teams of buyers, analysts, design, sourcing and marketing to execute plans. - Drove P&L including planning and forecasting sales, margin, inventory and expenses - Analyzed market trends and leveraged guest insights to cultivate strong assortments and drive business growth. - Reinvented boys business by taking a guest focused approach to identifying white space opportunities. Business went from underperforming to gaining market share and beating sales goals.

Senior Buyer - Ready to Wear - Sweaters and Swim

Target

2007-10 - 2011-4 · 3 yrs 7 mos

- Led cross functional team to deliver innovative, first-to-market swim trends, advancing Target's position as #1 market share 1100 bp over 3 years. - Developed test and react business model for both swim and sweaters, leading to improved sales and markdowns.

Strategic Inventory Planning Manager - Apparel and Accessories

Target

2006-1 - 2007-9 · 1 yr 9 mos

- Directly led and developed team of four people. - Developed company-wide strategies to support instocks and inventory planning. - Developed processes for key seasons (back-to-school, holiday) to improve forecasting, inventory flow and store workload.

Senior Business Analyst - Go International

Target

2005-6 - 2005-12 · 7 mos

- Planned and executed new brand launch and business model for "Go International," a brand focused on high-end designer partnerships - Led store-wide cross functional team to drive innovation in in-store merchandising and inventory flow. - Developed process to improve allocation based on store volume and reaction to new brand launch. - Received best company ever award for innovation and cross-functional partnership.

Business Analyst - Ready to Wear - Sweaters and Swim

Target

2003-8 - 2005-5 · 1 yr 10 mos

Target

- Planned and allocated inventory for +$300M business to stores nation-wide. - Partnered with buyer and vendors to plan and forecast inventory levels and drive turn and instocks above goal.