Angela C.

◆ Oversee Cooler Master’s component product lines — including cases, power supplies, and thermal solutions — with full responsibility for pricing strategy, product forecasting, margin and P&L control, business strategy, business development, and inventory management. ◆ Drive end-to-end sales performance across all channels — from distribution and online retail to system integrators — covering projects, tenders, and B2B/VAR business. Proactively develop new customer partnerships to expand revenue and capture greater market share. ◆ Collaborate with the local marketing team on quarterly MDF planning, boosting product visibility and brand awareness through online campaigns and offline events. ◆ Delivered 276% year-over-year revenue growth in 2023, winning the PRC Award – Components Vendor of the Year (2024).

◆ Allocate and control quarterly MDF into local channel marketing, digital marketing, O2O events, and social media to maximize ROI. ◆ Manage and optimize Google ads strategy on Search, GDN, and Trueview as well as social media (FB/IG) ads detailing to keywords, audiences, extension set up to maximize campaign objective and align with GTM plan within campaign budget and time period. ◆ Manage and maintain local official webpage including modify HTML coding, and content / banner / video subtitle editing. ◆ Develop and define media, KOL, influencer, YouTuber, and regional partners to align with product and campaign engagement and reach out to target audiences. ◆ Coordinate with local marketing team to ensure local campaigns and digital ads are following business direction and campaign objective across collaborated media, KOL, and platform. ◆ Work closely with regional PM, MKT and designers on product bundling, POSM support, and promotion execution to leverage sell out performance, and to increase brand awareness, and product visibility. ◆ Implement brand strategic partnerships with Intel, NVIDIA, and AMD.

◆ Managing Amazon product strategy, including ensuring healthy product supply, product rotation, quarterly product plans and peak season promotions. Creating the AMS strategy to manage Amazon marketing campaigns Inc. bidding strategy and key word search to increase product and promotion visibility. ◆ Applying business strategies across both online and offline accounts for KEY Retail / E-tail including AO, Selfridges, Harrods, Scan, Overclockers, Buy IT, Ebuyer, and others. With all accounts, part of my responsibility would be to coordinate with the marketing teams to execute successful campaigns with eye-catching digital banners to leverage sell out performance. ◆ Developing VAR's and B2B businesses to maximize growth and market share in all key segments. ◆ Managing leads and opportunities by having close relationships with distribution partners.

◆ Develop potential disty, retailers both online and offline, and VAR; maintain relationship with disty, retailer (APR/ AAR), and VAR, monitor stock rotation (sell in/ through/ out), and ensure smooth communication to build long term relationship with all business partners. ◆ Achieved 113% of sales growth rate, doubled the revenue of Southeastern Asia in 2016, and developed 50+% new territory over previous year. ◆ Give product training and demonstrate product functions to build brand awareness and highlight product features. ◆ Skill in positioning brand, creating pricing and margins strategy from cost to MSRP. Possess comprehensive knowledge on user behaviors, product applications, and market trends. ◆ Coordinate with product manager, visual and industrial design team, marketing team, and IT departments to gain insights on business trends. ◆ Successfully plan and execute INDIEGOGO campaign new product launch in 2017 and held Brand Press Conference in Philippines 2017. ◆ Monitor, plan and conduct online and offline marketing exposure, promotion, and campaign including directing local marketing campaigns, executing channels and marketing strategy, and managing social media, press, and relevant media exposure. ◆ Direct and implement industry functions, association events, conferences, press, and exhibitions. Collect and analyze feedback, user experience, and latest tips, and provide insights to improve product quality in order to fulfill market demand.

Maximize revenue by Account Penetration, Project Win, and Program implements. -- Account Penetration -- ◆ Managing System Integrators/Dealers at the same time by providing solution in order to fulfill their requirements ◆ Dealer Program/ Distributor Program implementation - Set Sales Game Plan by Customer Segments ◆ Price set up & structure management ◆ Channel Margin Management -- Project Win -- ◆ Base on customer requirement and budget limitation to offer unified solution ◆ Co-work with disty and SI to close the project 85% B to B, and 15% B to C business. ◆ Negotiating with customer in order for Win-Win Margin -- Program Implementations -- ◆ Discover potential distributors and system integrator, and managing relationships and partnership throughout cash, product, Info, and Tech flows ◆ Channel Management Program (Co-op, Rebate, Spiffs or Incentive Programs) ◆ Cold Calling Strategy enhancement by sharing with the group and learn by good examples

Participating in entertainment industry, music, movies, television series, commercials, hosted variety shows, concerts, road shows, and radio programs. 演出經歷 (Reference)： ◆ 2003 -【 天天七party】 (主持 - 黃子佼) - 【戀愛夏令營】 (主持- 黃子佼) ◆ 2004 - 【亞洲娛樂派】 外景主持人 - 小S牛仔褲廣告 ◆ 2005 - Yummy- 首張同名專輯 - Yummy- 男丁格爾電視劇原聲帶 - 參與戴佩妮-愛瘋了 專輯合聲 ◆ 2006 - 【百戰大勝利】 (主持- 吳宗憲) - 受國防部邀請拍攝【莒光園地】 【TVBS-G-華語金曲榜】 主持 【我猜我猜我猜猜猜】外景主持 ◆ 2007 電影 【夏天的尾巴】 飾演樂團鼓手一角 電台 網路電台YES007”搖滾樂”節目主持人 精靈兒童劇團長期合作演員、操偶者、 主持人、配唱以及活動執行者 ◆ 2008 【八大偶像劇-霹靂MIT】飾沈修君一角 Simple Life 簡單生活節媒體接待人員 ◆ 2009 7-ELEVEN超商形象- Open 小醬 專輯配唱、聲優 並長期擔任各大校園活動、演唱會主持人 (後期陸續以個人接案進行各大活動）

◆ Presidential Award 2010 ◆ Presidential Award 2011 ◆ Best Actress Award 2012 ◆ Best Pronunciation Award 2012 ◆ First Place of International Industry-academic Cooperation Forum 2013 ◆ Outstanding Performance of Self-learning Program 2013 ◆ Ms. Schaefer Scholarship 2014