angela affinita

Sole creative producer, built an on-air production team to bring creative development and delivery in house for the first time at Disneymedia+. Introduced creatively-led pitching strategy to the ad sales team resulting in significant successes, winning clients who had long-term partnerships with competitor media owners. Forged new internal relationships across Disney's huge line of businesses such as studios marketing, franchise management, retail marketing, parks & cruises and many more. Worked primarily across UK campaigns, creating standout campaigns drawing attention from across EMEA/Australia regions to gain additional media investment. Clients include Duracell, Subway, Amazon, LEGO, Hasbro, Samsung, Nintendo, Tesco, Weetabix, Asda.

Produced advertising and sponsorship campaigns for internal and external clients such as Sony Entertainment, Argos, Weetabix, Boots, Clarks, Mattel Developed advertiser funded production ideas for pro-social international partnerships and retail campaigns for Nickelodeon Consumer Products and Business Development as part of broader marketing strategy.

Built and maintained client relationships within the broadcasting industry and working with Board Directors on new business strategy. Clients included BBC, Virgin Media, Turner Broadcasting, ITV, Zodiak International, Nickelodeon and Aardman Productions. Account managed all in-house production and external suppliers, across promos, sponsorship bumpers, animation for titles and programme content, commercials, advertiser microsites, print production. Responsible for freelance talent management, studio workflow and maintaining profit margins on production budgets.

Launched creative agency Amarillo Wing under the Amarillo brand. Raised the company profile, oversaw all trade marketing, PR and sales presentations. Responsible for building and maintaining all client relationships for Amarillo Wing. Produced branded video content for online and DM, increasing average client spend by 2000% over 12 months. Recruited new creative talent, including directors, composers and designers to build content portfolio. Ran free evening creative workshop events where I mentored junior creative freelancers.

Managed creative studio of writers, producers, directors, animators and web designers. Responsible for leading the creative development and delivery of advertising, sponsorship and promotional campaigns across TV, iTV, web and print. Developed print campaign strategy for Turner trade marketing. Clients included Adidas, Mattel, Hasbro, Nintendo, Colgate, Woolworths, Kellogg, LEGO and Warner Bros.

Responsible for creative strategy across promotional partnerships and media partnerships with Disney's wide range of content and franchises including Disney's Studios, Pixar, Marvel & Lucasfilm. Running the award-winning in-house team of Creatives, Producers, Designers, Production Managers and a pool of freelance talent. We develop and produce all commercial sponsorship and promotion campaigns across Disney's UK and EMEA. Working on creative for partnerships across all lines of TWDC business for a truly integrated offering. From amplifying opportunities for Disney Consumer Products, supporting Shopper Marketing, to forging Media Firsts with Disney's entertainment channels. Leading successful and innovative campaigns with clients such as LEGO, Mattel, P&G, Boots, O2, Kerry Foods, Danone, Specsavers, Kellogg's, Tesco, Asda, Amazon, Hasbro and Samsung. Key member of The Walt Disney Company Creative Hub, driving creative strategy across company-wide initiatives.