Angel L.

MarketVue is a direct mail SaaS platform. - Partnered with C-level stakeholders (CEO, CTO, CMO, CRO) to define go-to-market strategies, conduct SWOT and ICP analyses, and validate product-market fit using NPS and cohort retention metrics. - Revamped websites and landing pages using Figma, Mouseflow, session replays, and funnel analysis; applied Agile methodology to launch A/B-tested improvements to UX, CTAs, and conversion flows. - Achieved a 500% increase in application signups through full-funnel campaigns across Google Ads, YouTube, Meta, LinkedIn, Instagram, and personalized ABM email drips. - Reduced Google Ads CAC by 50% and improved conversion rates by 400%; achieved 30% CTR through competitor comparison landing pages, geo-targeting, keyword insertion, and CPA optimization. - Grew organic traffic by 500% in three months by ranking hundreds of keywords via evergreen SEO content using SEMrush, Ahrefs, SimilarWeb, ScreamingFrog, and PageSpeed Insights. - Integrated ZoomInfo with HubSpot and ActiveCampaign to identify and retarget site visitors with MOF/BOF ads and email drips; leveraged advanced segmentation and industry-specific messaging. - Implemented Core Web Vitals optimization with devs, reducing main-thread blocking time and inlining critical JS/CSS for improved SEO and load speed. - Set up Google Tag Manager and GA4 with custom HTML tags and triggers to track conversions, attribution, and CTA interactions; applied Measurement Protocol for clean analytics. - Developed financial forecasts (ROAS, churn, CAC, CPA, risk & opportunities) and marketing performance dashboards. - Built a Python-based visualization using Matplotlib to analyze CPA trends by campaign/month; used SEN N-gram analysis to surface high-impact keyword combinations. - Identified and classified bot traffic using SQL, BigQuery ML, and GA4 to ensure clean campaign data. - Deployed dynamic, personalized drip campaigns using RFM segmentation and industry-specific landing pages.

DataVue is a FinTech company that uses tri-bureau credit data and Machine Learning to help lenders predict borrower propensity and optimize profitability. - Led targeted ABM strategy to reach financial services ICPs, partnering with Mortgage Bankers Association, industry conferences, and data brokers to engage in-market lenders. - Executed ABM drip campaigns with 35–40% open rates and 30% CTR. - Served as in-house “economist,” publishing thought leadership on macroeconomic trends (Fed cuts, foreclosure rates, tariffs, lending shifts) to move TOF audiences down the funnel and drive qualified interest. - Launched white papers and case studies (e.g., PrecisionPulse Triggers) alongside LinkedIn Ads and ABM content sequences. - Promoted webinars with mortgage marketing agencies to generate high-intent inbound leads. - Developed a cross-sell strategy to upsell MarketVue through DataVue insights, combining FinTech and MarTech solutions for lenders. - Recommended Salesforce CDP/CRM integrations to drive organic traffic, referrals, and improved identity resolution. - Led website/landing page UX improvements via Sigma and ActiveCampaign, prioritizing personalization, clarity, and speed. - Implemented CDP-powered audience resolution, identity matching, and real-time personalization using first-party cookies to future-proof ad targeting and customer experience.

OmTech is a leading player in the laser engraver industry, delivering CO2, fiber, and diode laser machines for both B2B and B2C markets. The company generates seven-figure revenues. - Led a global team of marketers and product managers, providing hands-on leadership, training, and performance reviews. - Drove full-funnel marketing strategies that delivered over 800% ROAS, boosted conversion rates by 200%+, and generated $1M+ in weekly sales during peak season. - Launched data-driven GTM strategies with timelines and benchmarks based on historical and competitive insights; implemented OKRs to ensure transparency and agility. - Built detailed KPI reports using metrics such as CLV, CAC, ROAS, CTR, and more; integrated Shopify with ERP to analyze true net margin and ROI. - Consolidated marketing data across channels into Looker Studio and Tableau for unified reporting and smarter decision-making. - Executed a multi-layered funnel strategy: optimized 500+ SEO keywords monthly, used PPC and webinars for mid-funnel, and drove bottom-funnel growth via community engagement and influencer marketing. - Redesigned website UX using Figma and partnered with developers to create high-converting, SEO-optimized landing pages. - Built a tiered affiliate program that drove 35% of revenue; increased KOL output by 80%, securing influencers generating $100K+ monthly sales. - Segmented KOLs by buyer persona for more targeted and effective outreach. - Developed a value matrix to refine positioning, address customer pain points, and tailor messaging for product-market fit. - Enhanced Google Ads performance with GTM, dynamic remarketing, call tracking, and multi-step form conversion tracking. - Created a pricing model using AOV, ROI, cost structures, and competitive analysis. - Partnered with Sales to secure B2B deals and co-branded campaigns with non-direct competitors. - Produced video marketing assets (product demos, KOL webinars, and live streams).

- Built and scaled a DTC rave fashion brand targeting music festival-goers, generating 6-figure gross sales with minimal capital. Became an authorized reseller of high-end, trademarked Playboy™ fashion products by partnering with Roma, a major wholesaler known for working with global brands. The brand’s website traffic ranked in the top 3% of Shopify stores launched that week. Attracted inbound interest from venture capitalists and received multiple Shopify Capital offers. - Managed full operations end-to-end: product sourcing, supplier and manufacturer negotiations, website development (Shopify), UX, social media, email automation, paid ads, and influencer partnerships. - Structured wholesale agreement with Roma to dropship premium Playboy™ apparel, allowing Grumps to offer the lowest-priced, high-quality Playboy™ pieces in the market. - Achieved conversion rates as high as 20–30% at launch through highly targeted Google and Meta ads, with CPCs as low as $0.30, then grew organically through SEO, affiliate marketing, CRM, and email drip automation. - Built a full-funnel marketing engine focused on cost-efficiency and long-term brand equity; leveraged behavioral email segmentation and automation to boost retention and repeat purchases. - Partnered with a Shark Tank-featured company selling high-fidelity earplugs and a VR concert startup to drive omnichannel awareness across the festival ecosystem. - Earned media coverage and backlinks from major publications including MarketWatch (WSJ), The Chronicle Journal, and We Rave You, helping the brand rank for hundreds of SEO keywords. - Drove high user engagement and viral traction during key launch windows through a combination of affiliate influencer content, festival-aligned promotions, and high-converting UX optimizations.

SaaS platform focused on performance-based lead generation in the insurance and financial services space. - Led full-funnel marketing strategy across SEO, Google Ads, email, and CRO—managing software engineers and designers to execute a site-wide redesign and CMS migration focused on technical SEO and conversion. - Boosted organic traffic by 50%+ QoQ and ranked for 90%+ new target keywords within two months by creating evergreen, SEO-driven content and implementing scalable local SEO strategies across insurance verticals. - Improved Core Web Vitals by 80% (CLS, LCP, FID) and resolved indexability issues via canonical tags, 301 redirects, and site architecture changes—leading to better engagement and higher Google rankings. - Collaborated with the VP of Sales to align SEO/content with revenue goals, co-developing E-E-A-T content with insurance partners and identifying opportunities that supported both demand gen and domain authority.

Corvus Robotics is a YCombinator and VC-backed Robotics startup, developing Corvus One, the world’s most sophisticated autonomous warehouse drones. Corvus Robotics sells logistics and disinfection robotics, AI software, and data-driven supply chain insights to companies and governments around the world. - Pitched autonomous drone solutions to supply chain leaders at Fortune 500 companies—including Ford, Amazon, and FedEx—highlighting how robotics and AI could eliminate inventory errors, reduce shrinkage, and optimize warehouse operations. - Created marketing collateral for PPC campaigns, email automation, and webinars to educate enterprise supply chain teams on AI-driven warehouse intelligence and robotic automation. - Helped organize webinars, startup pitch events, and Y Combinator tech conferences—collaborating with other YC-backed companies across engineering, product, and marketing to share research, distribution ideas, and go-to-market strategies. - Managed multichannel outreach through email drip campaigns, PPC ads, PipeDrive, and CRM platforms to nurture B2B leads across the sales funnel—from education to pilot program onboarding. - Leveraged tools like Crunchbase and AngelList to research and conduct due diligence on prospective angel investors, VCs, and strategic partners to support fundraising and early-stage growth efforts. - Supported sales, product, and technical teams in aligning market feedback with messaging, customer education, and enterprise use case development for warehouse automation and robotics AI.

-Wrote entertaining, informative, and SEO-driven articles related to hidden gems, restaurants & bars, targeting expats and young professionals. -Interviewed industry leaders, attended press conferences and grand opening events. Best Mezcal and Tequila Bar https://www.sassyhongkong.com/eat-drink-best-mezcal-tequila-bars-drinks/ Bucket List Adventures in Down Under https://www.sassyhongkong.com/travel-bucket-list-adventures-australia/ Best Datey Bars in Hong Kong https://www.sassyhongkong.com/eat-drink-bars-first-date-dating/

Inside Retail is a large retail and tech publisher in Australia, delivering trusted industry insights for over 40 years. - Organized and executed high-impact B2B conferences and startup pitch events, attracting hundreds of senior decision-makers from Fortune 500 retailers, eCommerce platforms, SaaS providers, and emerging tech sectors. - Curated event content and speaker lineups around cutting-edge topics such as AI, ML, AR/VR, omnichannel strategy, customer data, and the future of brick-and-mortar retail—positioning Inside Retail as a bridge between legacy retail and digital transformation. - Traveled on-site to manage logistics, client engagement, and high-touch execution, ensuring smooth experiences for C-suite participants and global tech partners. - Collaborated closely with the editorial team to align event themes with Inside Retail’s content strategy, amplifying audience reach and reinforcing thought leadership in tech-retail convergence. - Developed business proposals, sponsorship decks, and strategic pitch documents to secure key partnerships and attract top-tier brands in both retail and enterprise technology. - Contributed to ideation and solution design for event sponsors—helping connect global tech startups and SaaS providers with traditional retailers seeking to digitize the customer journey and modernize in-store experiences.

Localiiz is a leading digital lifestyle platform connecting brands with a highly engaged expat and local audience in Hong Kong. - Managed and mentored a team of 3 Business Development Interns, driving team performance, morale, and sales enablement. - Maintained consistent sales revenue while developing new online and offline marketing opportunities for both SMEs and global brands. - Created and executed editorial calendars and integrated marketing strategies to grow readership and advertiser ROI. - Built strategic partnerships with world-renowned events such as Le French May, Rugby Sevens, and Arnold Classic Asia, helping clients expand reach and capture qualified leads. - Planned and executed monthly cross-category events, including wine tastings, press conferences, carnivals, and the Wine & Dine Festival in collaboration with HKTDC, the Hong Kong Tourism Board, trade commissions, and developers. - Developed strong relationships with luxury retailers and 5-star hotels, co-hosting premium activations like the Top 10 Restaurant Awards (HOFEX & Wine & Spirits Fair) and private wine tastings at Lane Crawford, Hermès, Bulgari, St. Louis, and Frederique Constant. - Led digital marketing campaigns for SMEs, optimizing acquisition via Google Ads, SEO, and content marketing to drive targeted traffic and conversion. - Organized cross-marketing campaigns and fundraising events to boost brand engagement, increase email subscriptions, and showcase advertiser offerings. - Provided sales training, marketing support, and leadership to junior team members—promoting a collaborative, results-driven culture.