Pauline Ang

- Developed and led full-scale strategic branding, packaging, corporate identity projects in food & beverage, consumer electronics and lifestyle brands. - Specialize in packaging design, corporate identity, brand story-telling. Responsible for design strategy and concept development, art direction of photography, illustration, lettering, client presentations, research and competitive audits. - Led, designed and managed DDW’s in-house online marketing strategy and website redesign. Managed social media; created and executed SEO strategy; managed and developed DDW’s blog and email campaigns. Extensive knowledge of HTML, CSS, Wordpress and Drupal. Clients include: Anheuser-Busch In-Bev, Sprint, Annie's, Campbell Soup Company, Pepperidge Farm, Ito-En, Supervalu Packaging Design Awards: Campbell's Go Soup, Sprint Samsung Reclaim, Sprint Samsung Epic

Involved in all phases of print, packaging and branding projects including naming, graphic design and presentation. Clients including Dole, Kashi, HK Anderson Pretzels, La Cocina, Stretch Island Fruit Co, Fruitabu, P.F. Chang’s, Planned Parenthood and Caesars Palace. Responsible for art direction of photography, illustration, lettering. Launched full scale product lines from design concepts to managing production process.

Managed in-house design team including graphic designer and webmaster. Responsible for planning and creating dynamic material for corporate web site, collateral, print advertising, corporate e-mail communications and trade show graphics. Coordinated lead generation campaigns. involved in strategic decisions, programming and production process of web site’s content and design.