Aneliza Jones, MBA

Served also as a primary caretaker for my father after his life-altering stroke (August 2023 through June 2025) – completed comprehensive caregiver training and advanced speech pathology courses. Provide marketing consulting and strategic advisory for a startup national SaaS company in home services, an international SaaS company in transportation, a humanitarian and Multiple Sclerosis nonprofit, a skincare and health supplement business, a real estate developer, an international pharmacy and private label manufacturer, a startup coaching and counseling practice, a diamond jewelry retailer and e-commerce company, a research peptide startup, and a multi-specialty clinic dedicated to preventive care. Focus on marketing audits, overall marketing and communications strategy, MarTech stack (marketing automation & AI) implementation, branding, full-funnel campaigns, social media, SEO, content creation, email campaigns, affiliate marketing, paid campaigns (Google Ads and Meta ads), client journeys and buyer persona definition, Shopify e-commerce platform development & optimization, media buying, and business operations. • Increased qualified lead generation by 26% and contributed to a 9% increase in monthly recurring revenue (MRR) through a targeted multi-channel digital campaign for transportation software company in 3 months. • Generated 1,831 new sales-qualified leads (SQLs) within 2 months through a comprehensive content marketing and paid advertising strategy (Google and Meta), directly impacting sales pipeline growth for pharmacy and private label manufacturer. • Reduced customer acquisition cost (CAC) by 7% in first month, while maintaining lead volume through optimizing paid search and social media campaigns for diamond jewelry retailer.

Vice President of Marketing and Communications for the leading infectious disease molecular laboratory in the U.S. (healthcare industry) Assumed role of first-ever VP of MARCOM and led all aspects of B2B/B2C digital and traditional marketing, product strategy, internal and external communications, advertising, and business development. Built MARCOM department from ground up, established and promoted the brand, and accelerated sales growth. Hands-on, servant leader to a team of five employees, managing an annual marketing budget of over $3.5 million. • Through good stewardship, reduced budget spend by 30-40% and restricted agency use to special projects only, saving the organization $180K+ in first 6M. • Elevated sales via impactful digital campaigns resulting in the growth of ophthalmology 2X and respiratory increasing 32%. • Created and implemented Voice of Customer program, including Net Promoter Score, to increase client retention and client referrals – 17% increase in client retention in first 60 days. • Positioned MARCOM as Business Partner to all departments, e.g., supporting R&D with research, HR with employer branding and DE&I; Revenue Cycle with improved patient bill designs; Payor Relations with insurance proposals; Sales with podcast and enablement tools; Compliance with campaigns and led PRC (Promotional Review Committee) process, etc. • Engineered a sophisticated marketing ecosystem with Pardot marketing automation, SproutSocial, SalesForce, SharePoint, and fax system for ROI calculation of campaigns and trade shows across nine target markets including urology, dermatology, pediatrics, women’s health, urgent care.

President & Principal Marketing Consultant Launched an entrepreneurial venture, serving as the owner and leader of the strategic consulting and advisory company focused on global marketing strategies and enhancing client results through consumer behavioral analysis and innovative go-to-market initiatives. Delivered national and international strategic marketing, communications, advertising, and product management services, along with intercultural business and language solutions. Leveraged expertise to serve clients in both B2C and B2B across diverse industries, including nutritional products and supplements, fitness, online retail, real estate development, entertainment, information technology, and non-profit.

Vice President of Marketing, Communications, and Product Management for one of the largest independent anatomic and molecular laboratories in the U.S. (healthcare industry) Reporting to CEO then CCO, led all aspects of B2B/B2C digital and traditional marketing, product strategy, internal and external communications, advertising, and growth strategy. Built the MARCOM department from ground up, enabling product portfolio expansion, launching digital pathology, and driving sales. • Hands-on, servant leader to a team of two MARCOM employees, three Product Managers, three freelancers, and managing an annual marketing budget of over $2 million. • Devised and executed a branding and revenue-generating GTM strategy across multiple lines of business, including oncology/hematopathology, dermatopathology, urologic, gastrointestinal, and breast pathology, molecular (COVID-19) pathology, and neuropathology (Therapath), with revenue upticks by ~15%-25%. • Cost savings measures resulted in over $1.3 million savings in trade shows and events in one year (25 trade shows). • Increased neuropathology website organic searches by 85% in first 3M post launch. • Focused on MQL and SQL targets with drip and nurture campaigns for seven lines of business. • Engaged customers and enhanced user experience with mobile app functionality and app go-to-market strategy.

Head of Marketing and Communications for global leader in high-technology engineering, design, and construction for life sciences and chemicals, advanced technology facilities / semiconductors (Intel, Micron), data centers (Google, Facebook), energy / solar power (Tesla) Appointed to an intense dual role after 8-months tenure, serving as Head of Global Marketing - Life Sciences and Chemicals operating from Germany, while also functioning as Americas MARCOM Director. Reporting directly to CEO, led all aspects of B2B digital and traditional marketing, growth strategy, advertising, communications/PR, content creation. Built the Americas department from ground up, helped manage the inside sales team, cast strategic vision, and led market expansion. • Managed team of two direct reports, five freelancers, eight corporate global employees and annual marketing budget of over $2.5 million. • Planned and executed a US-targeted life sciences (biotechnology, pharmaceutical, laboratories, biopharmaceutical, medical devices) digital campaign/go-to-market strategy resulting in 950 sales leads and over 100 confirmed client LOIs within the first month; engaging with high-profile global companies such as Pfizer, Roche, Sanofi, Novartis. • Completely rebranded the company and project sites within 6M. • Formulated a comprehensive online reputation management plan, increasing positive reviews by 30% in 3M. • Created and delivered content across five digital channels, elevating brand awareness and client engagement. • Planned and executed 35 events/trade shows annually, including a Make-A-Wish Golf Tournament raising over $185,000. • Created a robust library of sales enablement tools and designed new Corporate Social Responsibility, Health and Wellness, Crisis Communication, Safety and Environment Plans engaging all departments. • Increased demand indicated by: email engagement and open rates increased by 235%, direct web traffic by 146%, social traffic by 178% in one quarter.

Vice President of Marketing and Advertising for vertically integrated healthcare system in multi-site setting (urgent care, surgical hospital, emergency, imaging, specialties – spine, dermatology, nutrition, aesthetics, hormone therapy, etc.) Triple-headed role (also managed Patient Care Services and Physician Liaisons) Reporting directly to CEO, brought in to develop marketing department from ground up and lead all aspects of B2C/B2B digital and traditional marketing, growth strategy, advertising, and communications/PR. • Hired, led, developed team of 30+ employees (8 working from Puerto Rico) and managed digital marketing budget of $3 million per year and total marketing budget of over $9 million per year. • Created and implemented an innovative omnichannel marketing strategy that provided patients with a seamless and integrated experience. Managed three Google Ads accounts, implemented SalesForce CRM system and automated patient touch points with Pardot marketing automation system while creating content for eight new websites and increasing organic searches (SEO) by over 2,400% within a year. • Delivered 400% growth in physician referrals within 1Y, through robust marketing plans for 13 brands, demand generation strategies, and processes to increase conversions by 230% in 6M. • Promoted products and services through targeted social media campaigns, using Hootsuite, SocialDrift, Canva, saving the company over $1.5 million in agency fees in first 12 months. • Established doctors as thought leaders in their specialty fields by publishing original content, producing more than 500 original thought leadership blogs, articles, success stories and videos.

Head of MARCOM as Marketing Manager for the premier expert in anatomic pathology, esoteric testing, and clinical pathology (healthcare industry) Reporting to CCO, created marketing department from ground up, crafted strategic initiatives, managed all aspects of B2B/B2C digital and traditional marketing, strategy, communications, content creation, market research. • Managed team of two direct reports, three freelancers, and agency relationship. As CRM system admin, eliminated need for supporting position saving min. $60,000 per year. • Patient social media campaign increased social engagement by 80% in 6M. • Redesigned physician satisfaction survey increasing response rate by 30% in first 12 months. • Designed and developed new phone application, completely rebranded the entire organization within 6M, and promoted 14 brands (dermatopathology, molecular diagnostics, women’s health, GI, etc.) through various tactics, thus showing exceptional ability to manage all aspects of campaigns/events from ideation to completion and beyond.

Head of MARCOM as Director of Marketing for a boutique advertising agency, mainly focused on financial services and nonprofit industries Reporting directly to CEO, led all aspects of digital and traditional marketing, strategy, advertising, communications /PR, and content creation. • Managed team of eight employees and all aspects of internal and external/client marketing and advertising campaigns (concept, strategy, execution and assessment); most recent financial services campaign resulted in 2,000 sales leads which produced over $1 billion in sales in eight months, and 1 million targeted impressions in 90 days. • Provided direct strategic marketing counsel and created customer-centric value propositions, product proposals, business cases, and digital marketing strategies for Annexus, largest fixed indexed annuity firm in the US, and Aviva, second-largest insurance company in the world. • As Reporting Specialist for the company and clients, provided valuable insights resulting from industry, economic and competition research, demographic analyses, product comparisons, and surveys. • As Copywriter and Editor for internal and clients, prepared over 500 pieces of eblasts, articles, newsletters, blog and social media posts, brochures and direct mail pieces, sales and event presentations.

Marketing Manager Capacity as Sr Strategic Marketing Analyst for the top three largest national homebuilder (construction and land development industry) Reporting directly to Division President as Sr Strategic Marketing Analyst, managed B2C digital and traditional marketing, strategy, market research, forecasting, and regional branding & communications. • Created seven corporate CFO-approved marketing, branding, and feasibility plans resulting in construction of seven new active communities generating over $750,000 in monthly revenue. • First analyst nationwide to train and fully transition all sales force to a new competitor tracking tool, complete assigned area quantitative and qualitative market research, and prepare area strategy plan saving the company more than $575,000 in consulting fees. • Single-handedly created and managed the annual Operating Strategic Plan with focus on forecasting, product, new revenue opportunities, target consumer groups and submarkets.

Marketing Manager Capacity as Sr Market Development Analyst for the number one helicopter manufacturer in the world (aerospace and defense industry) servicing the emergency medical services, VIP/corporate, oil and gas, tourism, utility, and law enforcement industries Reporting to VP of Sales, Marketing and Customer Support as Sr Market Development Analyst, oversaw all B2C and B2B digital and traditional marketing, strategy, market research, advertising, communications, social media, content creation, market expansion. • Global liaison (with 23 subsidiaries), creating 300+ multinational marketing strategies and plans. • Acted in Marketing Manager capacity for team of six employees, efficiently delegating responsibilities, monitoring and reviewing work, reporting to VP on budget, projects and results. • Introduced social media to the organization and saved company more than $275,000 in up-to-date market research just in the first 12 months. • Contributed to creation of executive "2020 strategic vision plan" and directly assisted the CEO in confidential analyses of potential mergers & acquisitions, and market strategies. • Emergency medical services market segment specialist, in charge of direct promotion through presentations, press releases, articles, trade show and events participation, grass roots marketing, digital ads, etc. Clients included: Mayo Clinic, Memorial Hermann, Cook Children’s.