Ane Debald

→ Development of creative campaign concepts for clients' retention marketing calendars → Copywriting, proofing, and scheduling of email marketing campaigns → Execution of data-driven email and SMS strategies for DTC and e-commerce clients → Collaboration with the in-house design team to ensure the campaign and flow vision comes to life → In-depth understanding of U.S. consumer behavior to tailor campaigns effectively → Automation/flow logic setup, pop-up creation, and app integrations

→ Development and execution of CRM strategies, including engagement, conversion, and reactivation; → Responsible for managing user and business data, creating reports to assist internal stakeholders in decision-making, while continuously analyzing to optimize CRM strategies; → Creation of personalized journeys and experiences based on user profiles and behavioral data; → Monitoring demand generation quality, identifying opportunities to enhance MQL qualification and improve conversion throughout user journey; → Execution of key projects, such as B2B Costumer Journey, Lead Scoring and Client Score; → Co-creation and collaboration with Sales, Operations, and Product teams to execute strategic initiatives.

→ Strategy and execution of acquisition campaigns; → Digital product launches, ensuring synergy between data, marketing, and sales teams; → Copywriting for ads, landing pages, and multichannel content journeys (email, WhatsApp, and SMS); → Automation, segmentation, and management of CRM tools (RD Station, Insider, and MailChimp); → Launch of new products; → Analysis of results and key metrics for digital marketing campaigns.

→ Planning and execution of inbound and CRM campaigns; → Briefing and distribution of tasks across channels and creative teams; → Support and review of blog articles, rich content, and communication flows (PT/EN/ES); → Development of engagement, retention, and upsell initiatives for the brand’s loyalty program; → Benchmarking and structuring of improvements across customer touchpoints.

→ Mapping of micro-influencers aligned with the company’s brands; → Prospection and contract negotiation with new partners; → Measurement of engagement, reach, and credibility of influencer profiles; → Farming and planning of acceleration initiatives for the creator portfolio; → Monitoring and management of collaborative campaigns.

→ Customer support via email and chat, with expertise in Zendesk and Jira; → Financial operations analysis, user assistance, and resolution of critical cases related to Profit, an investment platform for the Brazilian stock market; → Ticket creation and follow-up with development, sales, and customer success teams; → Customer engagement initiatives and KPI monitoring (SLA, NPS, and AHT); → Support for the Help Center, including translation of guides and tutorials (PT/EN/ES).

→ Routine activities in software quality assurance and front-end development; → Validation processes, test planning, and other tasks related to the purchase journey and UX; → Participation in the ticketing systems team for major accounts, including Copa América, Sport Club Internacional, and Flamengo; → Bug fixing in web systems (CSS and HTML) and database queries (SQL).