Andy Shuman

Oversee commerce driving strategies and how we bring programs to life across digital channels. - Responsible for the delivery of online sales & profit through digital business programs and operational excellence - Responsible for the delivery of profit to the Digital P&L - Responsible for implementing customer journey best practices across all channels - Responsible for setting the strategy and initiatives that drive all categories & brands across the digital business to meet plans

Manage eCommerce strategy and oversee prioritization and tactical execution for digital programs including brand campaigns, footwear launches, seasonal campaigns, and promotions.

I currently work with Brand Managers, Personalization, Digital Experience, Merchandising, and Digital Marketing teams cross-functionally to assist in the development of digital campaigns with a focus on website content and operations. I work on the business team to develop and enhance the customer's journey on www.finishline.com from a content perspective. From managing promos and producing site campaigns to strategically aligning on the architecture of the website content, I am responsible for increasing site engagement, conversion and creating an overall exceptional experience. Whether a consumer lands on finishline.com from opening an email, or clicking a paid media ad, the optimal experience is crucial. My role is to create the optimal site experience - across desktop and mobile.

Assist Digital Brand Managers in developing and producing all collateral for web marketing initiatives. Involved in every step of the process from idea generation to planning/asset creation, and through execution.

BlueSky is a highly focused team of professionals working in the Technology Consulting industry where we provide highly technical eCommerce solutions for large companies. Working with IBM WebSphere Commerce, an industry leading eCommerce platform, BlueSky creates eCommerce websites for B2B and B2C retailers, manufacturers, & distributors. BlueSky has a great workplace and culture which makes everyone motivated to work hard and have fun while focusing on the job at hand. We're a very diverse group of professionals that are driven by technology, our family oriented culture has led us to recently be named the 13th Best Place to Work in Indiana by the Indiana Chamber of Commerce.

BlueSky is a highly-focussed, top-tier IBM business partner and software reseller that helps companies with the implementation of their e-commerce project initiatives based on the market-leading platform of IBM WebSphere Commerce.