Andy Orton

• Day-to-day contact for clients • Managed the planning, execution, reporting and billing of campaigns • Supervised and managed an Associate Media Planner and Corporate Trainee • Lead monthly meetings for department Media Planners • Oversaw the Quad/Periscope Media internship program

• Clients include Minnesota Lottery, Sport Clips, Intuit, Michelina's, American Heart Association, Rural King, Michaels, Forest Carbon Works, UnitedHealthcare Medicare and Retirement, UnitedHealth Group OptumRx, UnitedHealth Group WellMed • Planned and executed multi-channel local and national media campaigns • Managed billing and invoice reconciliation for digital and traditional media tactics • Tracked budget pacing and performance based on campaign KPIs • Executed mid-campaign optimizations to achieve effective reach/frequency levels and exceed campaign KPIs • Presented mid-campaign, quarterly, and annual recap reports to clients • Worked with Account, Project Management, and Production departments to ensure timely asset delivery to media vendors • Wrote POVs and price evaluations on media tactics for clients • Planned campaign-specific and general brand social media campaigns • Analyzed and compiled media consumption research for new business pitches

• Managed recruitment for the judging panel • Point of contact for information and inquiries regarding judging and nominees • Recruited 12 judges with an emphasis on equal representation across the industry

• Managed and executed multi-million dollar media campaigns for a national healthcare client • Increased efficiencies in pacing and reporting by creating standardized performance-measurement documents for all clients and campaigns • Analyzed campaign performance and recommended optimizations to achieve our client's KPIs • Brainstormed media tactics based on YouGov, GfK MRI and PRIME lingo data • Presented media campaign proposals to clients • Executed traditional and digital trafficking across all clients • Streamlined record-keeping process for all print buys using an updated organization system • Conducted industry research on media trends and recommendations for agency and clients • Built relationships with media vendors that helped our clients achieve their business objectives • Acquired certifications in digital media platforms

• Planned media campaign for integrated intern project for our Minnesota Lottery client • Presented to CMO of the Minnesota Lottery as well as Periscope Executive Board • Established relationships with local and national vendors through RFP process and informational meetings • Assisted in the creation of flowcharts and buy authorizations for clients • Created and updated pacing system to track performance and budgets of digital media tactics for all campaigns • Managed record-keeping process for all print buys through Spectra OX buy maintenance system

• Led acquisition of 3 clients • Led weekly agency meetings and oversaw 3 departments • Created new agency department - Digital Strategy • Managed relations between faculty, students, and professionals • Planned 2 professional events for members (agency tours and resume/portfolio reviews) • Managed $800 club budget • Managed recruitment for the club

• Primary contact for students, faculty, and other advertising professionals • Coordinated guest speakers and panels • Coordinated events for the club

• Assisted in negotiations and recruitment of clients for the agency • Maintained relationships with current clients

• Wrote weekly articles for the Drake University student-run newspaper • Articles included sports recaps and fantasy football columns

• Executed Paid Search campaigns through Google Ads and Bing Ads • Analyzed and reported on campaigns using Datorama data reporting platform • Created media plans for year-long campaigns with budgets of $15,000-$2,000,000 • Negotiated media pricing with vendors and reps • Utilized Media Management Software (Advantage) • Brainstormed effective media tactics with lead creatives • Created SWOT analysis of agency competitors • Compiled and analyzed Email marketing data

• Managed all social media accounts and website • Recorded minutes for Executive Council meetings, chapter meetings, and advisory council meetings • Created marketing material for the fraternity • Managed alumni relations

• Managed the Facebook account for Safecut Knife business startup under Ground Break Marketing • Implemented marketing program that increased traffic to the official website and Facebook page • Increased awareness about the brand and its benefits in an engaging way

Graduation Date: May 2019