Andy Boldy
Vice President of Sales, US
About
Director of Sales | EMBA | CPG Expert Director of Sales @ SunOpta | Key Account Management, CRM, Sales Operations Leading Healthy Beverage and Snack Sales for East Region at SunOpta As the Director of Sales at SunOpta, I am responsible for maintaining and growing the Healthy Beverage and Snack business for all accounts in the East region, including Trader Joe's, Kroger, Wegman's, and BJ's. I manage a $40 million business through a cross-functional team that includes brokers, category managers, marketing specialists, and operations staff. I have over 24 years of experience in the CPG industry, with a focus on private label and organic products. I have a proven track record of securing new customers, expanding existing accounts, and launching innovative products in the market. I have an Executive Masters of Business Administration (EMBA) degree from Baldwin-Wallace College, which has sharpened my management skills and motivated me to pursue executive leadership. I am passionate about delivering high-quality products and services that meet the needs and preferences of today's health-conscious consumers.
United States
Strongsville
Consumer Goods
Brand Development, Capacity Utilization, Strategic Partnerships, Customer Relationship Management (CRM), Cross-Functional Team Building, Strategic Thinking, Collaborative Leadership, Territory Management, Communication, Interpersonal Skills, Team Building, Sales and Marketing, Negotiation, Business Development, Team Leadership, Business Strategy, Trade Marketing, Shopper Marketing, National Accounts, Key Account Development
Experience

Vice President of Sales, US
Matosantos International Corp
Cleveland, Ohio, United States
In my role at Matosantos International Corp, I successfully led the national expansion of the Total Frozen Food Business, achieving remarkable growth and strengthening market relationships. By fostering collaboration within the sales and broker teams, I enhanced our presence with major retailers and regional chains, resulting in over 15% growth with key clients. My strategic initiatives not only drove revenue but also improved overall team performance.

Director of Sales
Eden Prairie, Minnesota, United States
Responsibilities included maintaining the Healthy Beverage and Snack business for all accounts in the East including Trader Joe’s, Kroger, Wegman’s, & BJ’s to name a few. Managed a $40MM business through a cross-functional team including brokers. • Secured $2.5MM New BJ’s broth business • Secured Trader Joe’s $5MM Broth, $2MM Frozen Chia Bowl, and doubled the size of the non-dairy business to $17.5MM • Secured Kroger $3.5MM Creamer and $1.5MM Fruit Snack business

Account Executive
Eden Prairie, Minnesota, United States
Responsibilities include maintaining the Healthy Beverage and Snack business for Walmart, Sam’s Club, and Kroger. Managed a $7.5MM business through a cross-functional team, which increased to a $11.5MM business with these customers by January 2018. Promoted to Director of Sales. • Maintained and grew the $2MM Sam’s Club National Member’s Mark Private Brand NFC OJ business • Maintained and grew the $2MM Walmart National Parent’s Choice Private Brand Baby Food Pouch business • Maintained and grew the $3.5MM Kroger National Simple Truth Private Brand Baby Food Pouch business • Secured $1.5MM Sam’s Club Shelf Stable Member’s Mark Organic Lemonade business starting in May 2017 • Secured $2.5MM Walmart Great Value Premium Broth and Sam’s Choice Non-Dairy Almond & Coconut Milk business starting in July 2017

Vice President of National Accounts & Business Development
CitruSource, LLC
Laguna Beach, California, United States
Prior to the acquisition of CitruSource by SunOpta in March 2015, CitruSource was a leading provider of Citrus products, most notably (NFC) Not from Concentrate Orange Juice to the private label retail market. Responsible for maintaining all current national customer relationships as well as securing new customers. Additional responsibilities included building a team of agencies or handling myself the day to day operations with all customers. • Secured Daymon Worldwide as private label partner and obtained Dollar General as customer for all Market & Plus Stores • Secured Sam’s Club National business on Daily Chef NFC OJ & 4 months program on Lemonade starting April 1st 2015 • Secured Walmart 3 West DC’s business on Great Value No Pulp, High Pulp, & Calcium Vitamin D NFC OJ starting May 1st 2015 • Secured ALDI West business on Natures Nectar No Pulp, High Pulp, & Calcium Vitamin D NFC OJ starting October 1st 2015

National Account Manager - Team Lead
White Plains, New York, United States
Managed the Walmart & Sam’s Club business which is now the largest volume account for HUSA. Managed a Customer Development Manager & Pricing Analyst who handles the day-to-day requests from these customers. Utilized a team of 15 Key Account Managers (KAMs) to effectively execute all account specific plans, programs, & strategies through HUSA field sales and the distributor network keeping alignment with the HUSA Off-Premise retail objectives. • Increased the business to the preferred position of the #3 beer supplier for Walmart & Sam’s Club • All the HUSA items are totally Vendor Managed (VM). VM is a privilege and honor given to select companies, which has helped grow our mutual business through effectively managing the pricing, margins, & item setup process for all stores. • Achieved volume growth in 2007 +20%, 2008 +13%, 2009 +3%, 2010 +8%, and 2011 +12.7% for the total Walmart & Sam’s Club business.

National Club & Mass Channel Manager
White Plains, New York, United States
Managed the entire Club (Costco, Sam’s Club, & BJ’s) and Mass (Walmart, Target, & Kmart) channel business for HUSA. Indirectly managed a team of 5 Regional Account Managers (RAMs) who handled all these account call points except for the Walmart & Sam’s business, which I personally managed for the company. • Obtained the Walmart Supplier of the year award for the 2006 fiscal year ending Jan 2007. • Developed and communicated the Club & Mass channels strategy to all four Regional Sales Leadership teams, which positioned HUSA for growth of +20% in 2006 and beyond.

National Accounts On-Premise Manager
InBev USA
Norwalk, Connecticut, United States
Further developed my skills in the On-Premise side of the business managing national accounts like Marriott, HMS Host, Interstate Hotels, Delaware North, Ritz Carlton, Uno Chicago Grill, & others that are headquartered in the Northeast & Mid-Atlantic areas. Effectively communicate all account specific plans, programs, & strategies to InBev field sales and distributors keeping alignment with the on-premise objectives. • Secured Beck’s Premier Light & Stella Artois distribution in over 300 Marriott locations that are part of the Gold Standard program while obtaining two incremental promotions on Beck’s & Bass compared to nothing in 2004. • Secured mandatory Stella Artois draught ditribution in all 215 Uno Chicago Grill locations making this the largest Stella Artois account in the company. • Obtained a mandatory Stella Artois draught and Beck’s bottle placement at over 140 Interstate Hotels while maintaining our distribution on Bass during a major consolidation of brands for this chain.

National Account Director Central Division Blue Belt
InBev USA
Norwalk, Connecticut, United States
Directed and motivated one National Account Manager and four Key Account Managers in Ohio & Michigan to manage a complex portfolio of products in two very fragmented states. Conduct meetings, work-withs, & monthly conference calls to ensure current processes and systems are being used to effectively communicate all retailer specific plans, programs, & strategies to InBev field sales and distributors keeping alignment with the Off-Premise retail objectives. • Achieved 9% growth on the total InBev portfolio to close-out the 2004 business during a very difficult transition period for the company.

Interim VP National Accounts Beck's North America
InBev USA
Norwalk, Connecticut, United States
Managed and motivated three Key Account Directors, a Category Development Manager, and three Key Account Managers in the Central Division to stay focused during a difficult time of change and uncertainty. Ensured current processes and systems were being used to effectively communicate all retailer specific plans, programs, & strategies to Beck’s North America field sales and distributors keeping alignment with retail objectives. Present, secure, & communicate all Walmart and Sam’s Club National programs to field sales to ensure retail execution. • Maintained current Beck’s loose pack distribution in Sam’s Club during a very difficult rebate situation through effectively negotiating with National Buyer a Self-Adhesive rebate produced specifically for Sam’s Club securing over 25,000 cases from June 2004 through July 2004

Key Account Director
InBev USA
Norwalk, Connecticut, United States
Effectively managed three Key Account Managers and all the Chain activity in the Central Division to achieve growth after a two year declining business. Assisted the Vice President National Accounts create, implement, & manage new systems and processes for recording and communicating all chain activity. Assisted the Category Development Manager create and implement various DataAlchemy presentations for field sales containing a Fact-based selling approach. Helped train the Key Accounts Directors, Managers, and the Distributor Management Team in the Central and South Divisions on the effective use of DataAlchemy and Nielsen data. • Successfully motivated and coached the Central Key Account Managers on how to effectively assess their business, identify opportunities, & develop plans to grow their business using only a limited amount of resources, which resulted in over 9.4% growth of the Central Division • Secured over 12,000 additional Beck’s loose pack cases from the end of March 2004 through the end of May 2004 by effectively swapping out 5 liter keg business in OH, MI, IN, & IL • Assisted the Key Account Manager for Costco securing 4,500 cases for June and July 2004 during a very difficult Michigan distributor out-of-stock situation, which occurred at the beginning of June 2004

National Account Manager
Stamford, Connecticut, United States
Managed Winn Dixie, Kroger Atlanta, Kroger Southwest, and Kroger Mid-Atlantic national accounts. Determined customer strategies and needs to provide Guinness USA a basis for developing value-added programs, competitive sales programs, and category management plans. Ensured effective communication of all retailer specific plans, programs, and strategies to Guinness USA field sales & distributors keeping alignment with retail objectives. • Successfully transitioned each account from past management while growing the total business 8% during the key Holiday period of November, December, & January 2004 compared to 2003

Category Manager
Stamford, Connecticut, United States
Managed and developed the Category Development Specialist based in Michigan. Managed all the Category Management activity for the Central Region. Created fact based selling presentations for Region Chain Director and Region Chain Managers utilizing IRI, Nielsen, Spectra, DataAlchemy, & ProSpace. Assisted in all the Category Management and Fact-based Selling training of the Field Sales Team. • Successfully coached and transitioned the Southeast & Northeast Category Development Managers on current tools and projects • Assisted the Category Management Manager by playing a lead role among the Category Management Team regarding future direction, tools, training, & other strategic decisions

Regional Chain Sales Manager
Stamford, Connecticut, United States
Managed all off-premise chain activity in Ohio and Michigan. Determined customer strategies and needs to provide a basis for developing value-added information, competitive sales programs, and category management plans. Ensured effective communication of trade channels and retailer specific plans & strategies to field business units and other internal and external groups, to ensure alignment with retail objectives. • Achieved over a 30% sales increase ($11.0MM-1999 vs. $8.5MM-1998) in off-premise chains by using a category management approach and motivating the distributor sales force to focus on the Guinness brands • Achieved over a 25% sales increase ($8.5MM-1998 vs. $6.8MM-1997) in off-premise chains through closely monitoring strong distribution and merchandising goals with the distributors • Effectively used IRI and Spectra Marketing data to demonstrate industry expertise and leadership, fostering a GBIC competitive advantage

Regional Development Manager
Englewood Cliffs, New Jersey, United States
Managed broker retail operations for the Pittsburgh, PA and Cleveland, OH markets by overseeing goal development, execution, tracking, and evaluation. Monitored retail store conditions through audits and training of broker supervisors to ensure Lipton standards are being achieved and maintained. • Achieved a 4.3% sales increase in six months ($80.1MM-1997 vs. $76.8MM-1996) by motivating the broker to focus on the Lipton brands and accomplish our goals • Pittsburgh broker nominated for Broker of the Year Award for the entire country

Retail Unit Sales Manager
Englewood Cliffs, New Jersey, United States
Managed twenty-one Sales Merchandisers covering all the retail stores in the Pittsburgh, PA Market. Coordinated all personnel functions such as evaluations, motivation, coaching, and training. Monitored retail store conditions through audits and training of retail sales force to ensure Lipton standards were being achieved and maintained. • Achieved a 39.1% sales increase ($36.3MM-1996 vs. $26.1MM–1995) by de-loading warehouse inventory and improving execution of special packs and shippers at retail • Named the best retail unit in the Natural Brew powdered tea launch, with 98%-authorized distribution in four weeks

Sales Analyst
Englewood Cliffs, New Jersey, United States
Efficiently used Apollo and Spaceman Space Management software to develop plan-o-grams, reports, and Category reviews for Walmart $26.0MM-1995, Sam’s Club $61.7MM-1995 and the Chicago market accounts totaling $55.7MM-1995 (Jewel, Dominicks, Cub, Omni, and Eagle). Measured promotional effectiveness for the accounts based in the Central Region Markets, all markets in Central USA. • Achieved preferred supplier status with Walmart due to an Efficient Assortment and SKU Optimization Category Management presentation, which allowed Lipton to participate in the Modular (plan-o-gram) creation for the first time • Awarded Category Captain positions at Jewel and Dominics in the Tea, Prepared Dinner, Rice, and Sweetener categories through detailed Category Management reviews containing consumer panel and purchase information • Developed advertising, promotional and budget tracking systems for the Central Region Office, which were implemented by the entire Central Region sales force

District Sales Administrator
Englewood Cliffs, New Jersey, United States
Supported District Sales Manager in all phases of data collection, analysis, and report generation for the Columbus District markets (Cincinnati, Columbus, Louisville, Cleveland, and Pittsburgh). Liaison between district office and sales field regarding meetings, sales reports, budgets, and all other types of tracking and monitoring systems. • Developed district’s order and budget tracking systems, which were supported by the entire Columbus District sales force

Direct Account Representative
Englewood Cliffs, New Jersey, United States
Managed several direct accounts and maintained a territory of 65 – 70 stores in the Pittsburgh Market containing the Southwestern PA and Northern West Virginia areas. Created, presented, negotiated, and monitored all Lipton’s programs to increase distribution, maintain correct pricing, and to ensure proper merchandising in the retail stores. • Awarded in 1992 Sales Representative of the Year for the Columbus District • Expanded West Virginia territory by over 75% through effective and aggressive presentation and merchandising techniques
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