Hien Tran (Andy)

As Director of Supply Chain Strategy at Duy Tan Recycling, I lead the transformation and optimization of the company’s end-to-end supply chain to support sustainable growth and circular economy goals. My role focuses on designing and implementing an integrated supply chain strategy, connecting collection stations, sorting and processing facilities, and primary recycling plants through a centralized Vendor Management System (VMS), collection management system (DMS), and data platform. I oversee supply planning, procurement coordination, logistics optimization, and strategic supplier development nationwide to ensure transparency, compliance, traceability, and efficiency across the plastics recycling value chain. I also collaborate with cross-functional teams to align operations with ESG goals, increase resource recovery, and drive measurable sustainability impact — reinforcing Duy Tan Recycling’s position as a regional leader in recycled plastics and circular supply chain innovation.

As a Strategy Consultant for NTP’s Sustainable Corporate Strategy Project, I led the design and implementation of a comprehensive strategic framework across four key phases: project initiation, strategic analysis, strategic design, and performance control. I coordinated cross-functional teams to define project objectives, analyze market and internal capabilities, and formulate the company’s long-term vision, mission, and strategic goals. Key outcomes included a complete corporate strategy framework, departmental action plans, and a KPI-based monitoring system to ensure alignment and sustainability. The project established the foundation for NTP’s long-term growth strategy, approved by the Board of Directors in 2025.

Export Strategy Consultant | Deloitte Consulting LLP – IPSC Project (Hong Ky Global Market Research & Go-to-Market Strategy). As a Export Strategy Consultant under Deloitte Consulting LLP, one of the world’s leading professional services firms, I contributed improving Private Sector Competitiveness (IPSC) project, providing strategic consulting support for Hong Ky Mechanical JSC — Vietnam’s leading manufacturer of welding equipment. I was responsible for leading the market research and go-to-global strategy development for Hong Ky’s expansion into the Indian market, including competitor analysis, market segmentation, and regulatory assessments (legal, tax, and customs). Collaborating with Deloitte’s IPSC team and Hong Ky’s leadership, I helped design a data-driven strategy framework and a 12-month execution roadmap to enhance export competitiveness and brand positioning in international markets. This engagement strengthened Deloitte’s mission to empower Vietnamese enterprises through sustainable, innovation-driven growth.

ESG Strategy Consultant | Thanh Thanh Nam Joint Stock Company (Member of TTC Group) As an ESG Strategy Consultant, I led the ESG assessment of Thanh Thanh Nam (TTN), a key subsidiary of TTC Group, one of Vietnam’s leading multi-industry corporations. The project focused on evaluating TTN’s Environmental, Social, and Governance (ESG) performance in the office leasing sector, identifying key strengths, gaps, and opportunities for improvement. I developed strategic directions and actionable solutions to embed ESG principles into the company’s long-term sustainable development strategy, fully aligned with GRI Standards. This initiative established a strong foundation for TTN’s sustainability roadmap, enhanced corporate transparency and stakeholder engagement, and reinforced the company’s position as a responsible and forward-looking member of Vietnam’s real estate sector.

Managed and optimized the supply chain of the company, ensuring sustainability and efficiency in the recycling industry. Developed and implemented a sustainable sourcing strategy to ensure a reliable flow of recycled materials. Optimized logistics operations, reducing transportation costs and improving delivery times. Led the digital transformation of the supply chain, integrating real-time tracking and data analytics for better decision-making. Coordinated with cross-functional teams to enhance inventory management and reduce waste. Built strong relationships with key suppliers and stakeholders, focusing on long-term partnerships to secure quality inputs and promote circular economy principles.

Led the restructuring of the company, transforming it from a traditional furniture manufacturer into a business focused on producing and trading recycled plastic products. Utilized strategic planning to align the company with global trends in environmental sustainability, positioning it to capitalize on the growing demand for eco-friendly products. Implemented brand development strategies to establish a new identity for the company’s recycled plastic products, both domestically and in international markets. Applied financial management skills to optimize costs, streamline operations, and ensure profitability during the transition period. Fostered international market expansion, leveraging existing resources and parent company networks to penetrate new markets and increase global presence.

Spearheaded the restructuring of the company, transforming it from a local business into a global supplier of PP woven packaging. Implemented operational optimization strategies to enable non-stop production, improving efficiency and minimizing downtime. Developed and executed an international expansion plan, establishing the company’s presence in key global markets. Applied process improvement techniques to streamline production workflows, increasing productivity while maintaining quality standards. Led supply chain management initiatives to secure reliable sourcing of raw materials and optimize logistics for better cost control and faster delivery times.

Participated in 6 restructuring projects, bringing extensive expertise in business turnaround strategies across various industries. Served as interim CEO for two major projects: Thien Y Packaging Co., Ltd. and New Pinetech Multimedia JSC, leading these companies through crucial restructuring phases. Applied strategic leadership to revitalize operations, improve sales performance, and reposition both companies for sustainable growth in competitive markets. Utilized financial analysis and operational management skills to identify inefficiencies and implement solutions that streamlined operations and improved profitability. Engaged in change management practices, driving cultural shifts within organizations to align teams with new business goals and operational improvements.

Led the restructuring of the company by developing and implementing comprehensive business strategies to shift its focus towards becoming a professional subcontractor for global advertising agencies. Created and executed IT product strategies that aligned with market demands and positioned the company as a leader in digital advertising solutions in Vietnam. Developed a robust business development plan to expand the company's client base, forming partnerships with major global advertising agencies. Applied leadership and change management skills to reorganize teams, streamline operations, and enhance overall efficiency within the company. Focused on strategic growth and scaling operations to meet the rising demand for digital advertising services, ensuring sustainable growth and long-term success.

Gained comprehensive experience across multiple departments, including Marketing, Export, Sales, and the Office of the President, contributing to strategic business operations and decision-making. As Marketing Manager, built, developed and executed market research, marketing strategies that enhanced brand visibility and positioned the company as a leader in the household plastics industry. As Export Manager, expanded the company's international footprint by building and managing export channels, establishing distribution operations in international markets, improving international sales performance. - As Deputy Sales Director, led sales strategy development and team management, driving revenue growth and optimizing sales operations for domestic markets. As President’s Assistant, supported C-level decision-making, assisting in the setup of operating systems and contributing to high-level business management, distribution restructuring and strategic development.