Andy Fong

Leading Semiconductor Industry Simulation GTM at Siemens Digital Industries Software • Driving go-to-market (GTM) strategy and execution for the Semiconductor industry simulation portfolio. • Leading synergy initiatives between Siemens EDA and Smart Infrastructure (SI) to deliver integrated solutions — including the Total Siemens Data Center initiative, bridging digital twin and next-generation simulation. • Collaborating across global and cross-functional teams to implement strategic plans that align with evolving market demands and customer innovation goals.

• Drove performance improvement in the Electronics & Semiconductor portfolio by enhancing decision-making processes across Originations and Account Management. • Collaborated with country leaders, senior executives, local teams, and partners to streamline workflows and execute strategic initiatives aligned with country-specific objectives. • Focused on key EDA & Simulation areas—including 3DIC, Power Module Simulation, and Test methodologies—while fostering a collaborative, influence-driven culture across the APAC team, resulting in increased upselling and cross-selling opportunities.

• Managed key channel accounts and worked closely with local partners to deliver best-in-class service across the industry. • Designed and implemented a successful incentive program across the PacRim region, improving daily sales performance by 10% for both internal teams and partners. • Built long-term strategic relationships with key channel customers, including GMs, CEOs, buyers, product managers, and end users. • Expanded market share and brand awareness in the Electronics & Semiconductor and Data Center segments from 5% to 30% within three years. • Honored with the MG Club Award for exceptional performance in FY16 and FY18. • Played a key role during Siemens’ acquisition of Mentor Graphics in 2018, ensuring seamless partner engagement and sustained business momentum.

• Held full budgetary and P&L responsibility for operations exceeding US$2 million across Singapore, Southeast Asia, and Hong Kong. • Reported directly to Flomerics UK, managing all core functions including operations, sales & marketing, administration, and finance. • Successfully led the regional transition during and after Mentor Graphics’ acquisition of Flomerics Inc. in 2008.