Andy Chadbourne, FCIM

SGC Marketing is a vehicle that allows me to provide marketing & commercial-based consulting to various companies. My clients are typically at the stage where they are looking to grow their business but they can’t justify investing the time, energy or cost into recruiting a C-level or Director-level colleague and the risk that involves. Instead, they gain access to over 20 years of marketing experience, but typically on a one day per-week basis.

As a member of The Marketing Centre, I work for ambitious, forward-thinking companies who have a need for senior-level, strategic marketing, but without the cost, risk and distraction of full-time recruitment. Our model allows us to embed ourselves in your business and work on-site with your team, but typically only one day per week. This gives us the ability to become a valued member of your team and to implement and lead a strategic marketing plan aligned perfectly to the growth ambitions of your company. It's a model that has been proven for over 10 years. If you are interested to know more, please email me using andy.chadbourne@themarketingcentre.com or give me a call on 07956 783 143.

Guest lecturer at the prestigious University of Manchester on their Centre for Doctoral Training (CDT) course. For the last 2 years I have prepared and delivered a comprehensive course covering practical market research, creating a professional image and introductory marketing to final year PhD students.

Short-term project implementing a commercial marketing strategy designed to allow the Centre to engage with SME’s around the North West. An incredibly fast turnaround of results was required to demonstrate immediate progress and leave the team in a strong position to meet their future metrics.

Joining the company in early 2018 on a consultative capacity, I was responsible for the creation of a new sales, marketing and product strategy to support an accelerated growth plan for the company. This included the formation of a new internal teams, repositioning the product set, implementing a price increase strategy, establishing a strong partner programme and re-positioning of the FLG brand and messaging in anticipation of a forthcoming exit.

Bibliotheca is the world’s largest company dedicated to the deployment of technology into public and academic libraries. I led a global team of 20 people, covering all aspects of internal and external marketing, brand strategy, SEO and digital, market analysis, sales development, product management and product positioning. Operating from 11 different offices around the world, my primary role was to lead the team in defining and aligning the global marketing and communication strategy. As a senior Director of the company, and member of the global Executive team, I additionally provided guidance to the Board around brand and product positioning strategies.

Following the equity-backed formation of the Bibliotheca Group, I was responsible for the development and execution of the global marketing strategy, including defining the new company brand, culture, product direction, partnership programme and recruiting a new marketing team to operate across Europe, North America and Australasia. The role required extensive travel and a heavy degree of interaction direct with customers.