Andrei V.

- Owning the creation and iteration of video and static ad creatives, using a strictly data-driven approach; - Writing clear, structured briefs for motion designers, graphic designers, and content creators (concept, copy, structure, references, assets); - Reviewing and approving final advertising creatives and UGC content to ensure quality and performance standards; - Adapting creatives for different platforms, formats, and audience segments; - Researching and analyzing creative strategies within the niche, including competitor analysis using relevant tools; - Continuously developing and testing creative hypotheses, monitoring trends, and applying best practices; - Analyzing campaign performance together with the UA Manager, drawing clear conclusions, and implementing improvements based on marketing and business metrics; - Collaborating daily with the marketing team to review acquisition results, share insights, and propose new ideas, tools, and approaches.

- Turning trends and insights into creative ideas and adapting them to the Health & Fitness sector. - Coordinating the entire creative process, from concept to test launch in advertising accounts. - Formulating hypotheses, writing scripts and storyboards. - Setting tasks for designers, controlling the quality of implementation and deadlines. - Using AI to speed up production. - Collaborating with the UA team: planning tests, analyzing results, iterations.

- Generating ideas for UA Ad Creatives (Videos | Playables | Static Banners) in line with advertising strategy and market trends; - Managing production teams consisting of artists and motion designers; - Tracking trends in mobile advertising market; - Find and analyze competitors; - Analyzing the performance of advertising, marketing and UA companies; - Long-term and short-term planning of creative strategies and directions; - Formation of Storyboards and briefs.

- Tracking trends in mobile advertising market; - Find and analyze competitors; - Generation of ideas for advertising creatives; - Setting technical specifications for designers and bringing the task to full readiness of marketing creative; - Interaction with UA / marketing / design departments; - Analysis of the primary metrics of creatives and generation of following ideas based on the analysis; - Long-term and short-term planning of creative strategies and directions.

- Formation of a top-level vision of the development of advertising creatives; - Generation of ideas and writing concepts for creatives; - Quality control of the implementation of creatives; - Analysis of the results of creatives; - Participation in the professional development of the team.

Production of ADs for mobile games, bringing them from concept to finished product.

Maintaining social networks, filling the site with content, setting up targeted advertising, setting up electronic displays, developing and implementing marketing campaigns on the Internet, sending SMS, performing other orders.

Managing marketing projects, working with influencers, organizing marketing events.

Marketing