Andrreu Suarez

Supporting the launch and growth of Goldwin’s New York retail presence, helping bring the brand’s philosophy of refined technical apparel and minimalist design to the U.S. market. • Support daily store operations and team leadership to ensure a high standard of customer experience and operational excellence • Drive sales performance through client relationship building, product education, and thoughtful service • Assist in developing the Goldwin community in New York through in-store events, activations, and partnerships • Collaborate with store leadership and global teams to maintain alignment with brand standards and visual presentation • Contribute to store-level SNS initiatives by supporting content creation and storytelling that reflects Goldwin’s identity and values • Help communicate operational insights and feedback between the New York store and headquarters in Japan Focused on delivering a disciplined retail experience that reflects Goldwin’s heritage in craftsmanship, performance, and thoughtful design.

As Photo Director at AoD Magazine, I lead the creative vision and visual direction across print, digital, and social platforms. My role bridges photography, art direction, and editorial storytelling — shaping how AoD captures fashion, culture, and emerging voices within New York and beyond. Key responsibilities include: • Overseeing all photographic direction for editorial features, cover stories, and brand collaborations • Developing and executing visual narratives that align with AoD’s themes and creative identity • Managing and collaborating with photographers, stylists, designers, and visual artists to bring concepts to life • Curating and maintaining the AoD Talent Board, a network of models and creatives representing the magazine’s aesthetic • Leading photo production from concept to final layout — including casting, location scouting, and image selection • Collaborating closely with the Editor-in-Chief and creative team to ensure cohesive storytelling across all platforms • Overseeing retouching, color direction, and visual consistency for print and digital publication • Scouting and championing emerging talent within the NYC creative scene Through a cinematic and culturally driven visual approach, I aim to define AoD’s photographic voice — creating imagery that blurs the line between editorial fashion and cultural documentation while elevating both new and established creatives.

Professional photographer specializing in fashion, portrait, and lifestyle content with a cinematic, film-inspired style. Key Responsibilities & Achievements: Directed and photographed editorial and branded content for apparel, fragrance, and swimwear brands Exhibited fine art photography internationally, including two solo exhibitions in Russia Produced campaign work for social and digital use, including viral TikTok content with over 500K views Managed all aspects of production: casting, styling, lighting, direction, and retouching Regularly collaborate with models, creative teams, and stylists on portfolio work and brand campaigns Skilled in Adobe Lightroom, Photoshop, Capture One, and cinematic storytelling techniques

Launched and led an independent lifestyle brand rooted in Puerto Rican identity and NYC street culture, offering limited-run apparel and headwear collections. Key Responsibilities & Achievements: Designed and developed product capsules from concept to production, focusing on storytelling through design Released seasonal drops of headwear, tees, and accessories, selling online and at NYC pop-ups Oversaw all aspects of the brand: e-commerce, design, marketing, fulfillment, and customer service Directed and shot campaign visuals, collaborating with stylists, models, and brand partners Partnered with lifestyle brands like Casalú on capsule product collaborations Built the brand’s presence on TikTok and Instagram with authentic, culturally resonant content

Elevated the customer experience and team performance in a high-traffic SoHo flagship for a lifestyle brand blending surf culture with luxury streetwear. Key Responsibilities & Achievements: Lead daily store operations, including team scheduling, product flow, and visual merchandising Partner directly with HQ on seasonal floorsets, new product launches, and brand storytelling Coach and develop sales associates, resulting in higher team conversion rates and client retention Execute in-store activations and creative collaborations to deepen customer engagement Recognized for strong leadership, attention to detail, and ability to drive daily KPIs

Led sales and operations for a global luxury streetwear label, maintaining elite service standards in one of NYC’s busiest flagship locations. Key Responsibilities & Achievements: Drove over $2 million in personal sales while managing daily floor leadership Delivered VIP service to celebrity clients, stylists, and high-profile shoppers Directed visual merchandising based on global brand directives and seasonal narratives Supported exclusive product drops and launch events, helping boost weekly sell-through rates Mentored new hires on brand values, styling, and clienteling best practices

Helped establish Daily Paper’s retail footprint in NYC, bringing brand storytelling and cultural relevance to the retail floor. Key Responsibilities & Achievements: Increased store revenue by 15% through coaching, upselling strategies, and improved team coordination Led styling, visual refreshes, and weekly floorsets aligned with creative campaigns Trained team on product knowledge and customer service, improving Google and Yelp reviews Played a key role in community events and product release rollouts

As Assistant Store Manager for The Arrivals NYC seasonal pop up, I helped lead the launch and daily operations of a high profile, limited run retail experience in New York City. I supported an 8 person team in a fast paced, time sensitive environment, driving sales performance and operational excellence from opening through close. Key responsibilities and impact include • Supporting the full launch and build out of the pop up, including store setup, merchandising, and operational readiness • Leading and developing an 8 person team to deliver consistent service standards across a multi month season • Driving sales performance through floor leadership, staffing optimization, and real time coaching • Acting as manager on duty, handling scheduling, payroll support, cash management, and customer escalations • Executing visual merchandising updates and maintaining brand presentation throughout the season • Monitoring daily sales, staffing needs, and inventory flow in a high volume, short term retail format • Supporting end of season close out, including inventory reconciliation and operational wrap up This role strengthened my ability to scale teams quickly, lead under tight timelines, and deliver results in a high visibility, experiential retail environment.

As a Sales Lead at Ted Baker, I play a key role in driving daily sales performance while delivering a luxury, service driven customer experience that reflects the brand’s identity and standards. I support store leadership by leading the sales floor, mentoring associates, and ensuring operational excellence during peak and off peak hours. Key responsibilities and impact include • Driving personal and team sales through clienteling, styling, and relationship building • Leading by example on the floor to motivate associates and improve conversion and average order value • Supporting onboarding and training of new hires with a focus on product knowledge and service standards • Acting as manager on duty when required, handling floor leadership, cash management, and customer resolution • Maintaining visual standards, merchandising execution, and back of house organization • Using KPIs and daily reporting to identify opportunities and improve team performance This role strengthened my leadership, communication, and business acumen within a premium retail environment, while allowing me to contribute directly to both sales growth and team development.

As a Supervisor at rag & bone, I supported store leadership in driving sales performance, team development, and daily operations within a high volume, premium retail environment. I balanced hands on floor leadership with operational responsibilities to ensure an elevated customer experience and consistent execution of brand standards. Key responsibilities and impact include • Leading the sales floor during peak business hours to drive conversion, units per transaction, and average order value • Coaching and developing associates through real time feedback, role modeling, and daily touch bases • Supporting hiring, onboarding, and training of new team members • Acting as manager on duty, handling cash management, scheduling support, and customer escalations • Driving clienteling initiatives and building long term relationships with repeat customers • Executing visual merchandising updates and maintaining brand presentation standards • Tracking KPIs and contributing to action plans to improve store performance This role strengthened my leadership, people management, and operational decision making within a fast paced, fashion forward retail environment.