Andros T

• Led full P&L accountability for DTC Omni-channel operations across SEA markets ,driving operational excellence and revenue growth • Spearheaded end-to-end retail merchandising strategy, including OTB planning, assortment optimization, and demand forecasting . DTC business transformation from distribution to Own and Partnered Omni channel management • Developed and executed data-driven pricing strategies to maximize profitability while maintaining market competitiveness • Optimized distribution networks and partner store operations, ensuring brand consistency and performance metrics across all channels • Designed and implemented visual merchandising strategies to enhance brand storytelling and customer engagement • Established comprehensive customer service training programs, resulting in improved satisfaction scores and brand loyalty • Built and mentored high-performing teams through strategic recruitment and development initiatives • Managed E-commerce platforms and marketplace operations, focusing on UX optimization and conversion rate improvement • Leveraged analytics for strategic decision-making, resulting in operational efficiencies and measurable business growth

Sole contributor. Asia Pacific lead on Sun Rx lens - new business development on potential B2B and B2C sectors trade and marketing initiatives - demand generation lead and programs to Optical stores and local chain retailers. - training and education of SunRx products - inventory and demand planning

Strategic Business Transformation & Market Leadership Led comprehensive business transformation from wholesale distribution to omnichannel retail operations as Acting Country Head for premium sports and lifestyle brands (Munsingwear, Le Coq Sportif, Calvin Klein Golf, Arena). Key Responsibilities: • Directed P&L management and strategic growth initiatives across multiple revenue streams • Spearheaded retail operations spanning company-owned stores, franchise networks, and shop-in-shop concepts • Orchestrated end-to-end supply chain operations, including 3PL partnerships and inventory optimization • Managed wholesale distribution and B2B corporate partnerships • Led integrated marketing strategies and brand positioning initiatives • Developed and executed retail merchandising and visual presentation strategies • Established new store development programs and retail expansion • Oversaw financial planning, budgeting, and performance analytics Team Leadership: • Built and mentored a cross-functional team of 6 direct reports, driving operational excellence and business growth • Implemented performance management systems and development programs

Sole contributor Sales and Marketing Lead for Malaysia and Philippines towards consumer lifestyle audio brands of Denon, Marantz & Boston Acoustics. Consumer lifestyle lead for Singapore business development - penetrating new lifestyle headset, headphone and sporting music gear to IT electronics distribution and retailers. Brand and distributor management, Key Account.

Business injection on new category and transformation from Wholesale Distribution towards expansion of Retail DTC and Franchise store expansion. Manage a team of 4, leading Sales and Business development Head for Li Ning Sporting and lifestyle division out from China. . Oversee regional Partner DTC store and direct Retail Operations and business . Regional distribution management in countries of Malaysia, Indonesia, Philippines, Thailand and Vietnam. . Oversee Merchandising, Marketing, and VM function under Sporting Division.

New channel penetration and business development into white space and hypermarts. Manage a team of 3, Business and sales lead for Royal Sporting House sporting and lifestyle division. Managing over 15 brands consist of Reebok, Speedo, Vans, Ipanema, Rider, Nautica, Lacoste, Rockport, Merrell, Caterpillar etc. . Wholesale and Corporate development towards low-mid-and departmental store business. . Overall Singapore, Brunei and Vietnam distribution

Sun Microsystem : Retail POS, backend system solution for retail sector. Warehouse and inventory system for retail industry

Overall store P&L, people management and inventory