Andriani Pratama Putri

Developing product marketing strategy and responsible for creating and implementing comprehensive product marketing strategies. Defining product positioning and messaging that effectively differentiates our products in the market, particularly during new product launches. Conduct in-depth analysis of competitor strategies to identify market opportunities and gaps to develop a robust product-market fit strategy that ensures the product’s competitive advantage and relevance to target audiences. Cross-functional Collaboration for Go-to-Market Strategy and collaborate closely with sales, marketing, and other relevant teams to design and execute a well-rounded go-to-market (GTM) strategy. Coordinating efforts across teams to ensure alignment on product positioning, target audience, and key messaging for successful market entry and sustained growth.

Developed channel marketing strategies and target to provide real-time market insights into channel marketing funnels and business KPIs. Planned and executed marketing promotions and product content such as product collateral, sales deployment materials, website content, and product training to deliver messaging for different stages of the buyer's journey. Analyzed market trends, consumer preferences, and competitor behavior to optimize marketing strategies in channel marketing funnels. Maintained and managed nation-wide DIY retailers online & offline customer/partner (over 100+ customer/partner) with channel sales team and merchandiser team to ensure product exposure and in-store brand visibility execution and monitoring. Worked and coordinated directly with regional & headquarter team and local cross-functional team including sales team, and product team to develop and execute comprehensive go-to-market plans for product launches and updates. Liaised between principal and agency/3rd party stakeholders to implemented related channel marketing execution.

Lead country/local marketing team members and established KPIs to achieve targets for each product segment (Computer Component and accessories) in both retail and enterprise purposes for direct report to regional & headquarter team. Planned & executed 360 degrees direction and marketing annual/quarterly budget plan for retail consumer, enterprise business integrated marketing plan, includes offline marketing campaign, digital & online e-commerce marketing campaign, go-to-market program, and PR/media/forum activities. Worked closely with regional and headquarter team, local cross-functional team for market share trend analysis, quarterly budgeting, and synchronize with all marketing and sales plan & target. Worked with marketing team to plan, execute and monitor both retail & enterprise marketing activities starting from channel program, marketing/sales program, offline & online campaign, PR/media activities, POSM/POP to boost sales and marketing target KPIs. Worked and liaised with IT ecosystem partner and distributor/DIY retailers (Intel, AMD, NVIDIA, Team Group, Kingston, WD, Corsair, key offline/online retailers, strategic alliances, agency/3rd party) for marketing go-to-market strategy co-op plan and execution.

Planned, monitored, and appraised food production process, food safety, and quality control from raw material to ready-to-consume product based on SOP. Managed production step process including ingredients specification, approved supplier list, product formulas, and product testing and packaging procedures. Lead and managed employees and intern on how to work based on standard operating procedures.

Managed company's social media account (Facebook, Instagram, Twitter) and websites. Created social media marketing and branding strategy plan to increase brand awareness. Managed customer care hotline responds to inquiries and problem with customer services

Worked with Digital Marketing Manager to refine social media strategy and digital marketing campaigns to create awareness for brand clients. Managed social media channels (Facebook, Twitter, Instagram, and YouTube). Responsible as ambassador and liaison for company with online community. Reported weekly feedback, metrics, and discussions related to track growth and success rates of online marketing campaigns.

Responsible for planning, creating, editing and publishing information on websites. Created material for publication on websites on companies’ internal intranets or on the public Internet. Utilized data and feedback from users to help evaluate and enhance the value of a set of written materials and websites.

Responsible for attracting candidates and matching them to temporary or permanent positions with client companies. Built relations with the recruiter and recruited to synchronize their needs and requirements.

Identified the client’s requirements and expectations for each event. Liaised with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order. Managed all aspects of the the event planning process. Worked with subcontractors, venue identification, menu development, printing and design of materials and budget tracking.

Liaised between the company or agency and the client to meet the client’s need for information, support, assistance, reports and training. Assisted the company understand the customer’s needs, expectations or difficulties.

Managed, built and organized the campaign work as well as work intensively with the organization and team to reach fullest potential, leadership development and winning strategic issue campaigns at the local, state and federal levels.

International Master Program in International Communication Studies (IMICS)