Andrey Kovalyov
Director of Business Area Automobile, Avito Auto @ Avito
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Russia
Computer Software
Business strategy, Project management, Business analytics, Digital marketing
Experience

Co-Founder
Moscow, Russia
Bolttu - B2B e-commerce of heavy machinery spare parts. We build customer centric online heavy machinery spare parts e-commerce solution We are experts in spare parts - everyday we work with hundreds of suppliers across to meet increasing clients needs. We know, how challenging process of choosing and purсhasing heavy machinery spare parts might look like. Our core goal is to create smooth, price and availability transparent purchase process, where every private construction machine owner, trading company or big fleet (mining, quarry or construction) company might choose the optimum spare parts. Optimum from price, availability, speed of delivery and reliability perspective. Let's make the heavy machinery spare parts market simple, transparent and more efficient!

Head of Ecommerce
Москва, Россия
Responsible for operational management of marketplace for used machines – heavyfair.com: • 4 regional offices • Product development: Web-site, CMS, App, Parser • Strategy, Marketing, Sales, HR, Budgeting, Finance control, Legal, PR Results: • Number of Demand leads increased by 42%, Supply leads increased by 142% • SEO traffic grew 8 times • Marketing costs reduced by 30% • Conversion rate (from lead to sale) increased by 0,36 % • Cost per sale decreased by 50% • Introduced a new positioning of the project and a new site (3rd place in the nomination “Best marketplace” from Tagline) • Implemented system of metrics: operational, financial, marketing • Introduced a new sales department motivation system • Implemented a planning system for the sales department

Business analyst, Department of Digital Transformation and E-Commerce
Москва, Россия
Responsible for: • Market analytics based on internal data, online data and personal meetings with market representatives • Creating end-to-end analytics report for 4 projects (from lead to sale) • Description of business processes interaction of cross-functional teams • Preparation of presentations for meetings of various levels • Development of a strategy for working with Avito • Participation in the development of strategy for marketplace Heavy Fair Results: • Created and implemented end-to-end analytics report for 4 projects (supply / demand sides) • Prepared an analytical justification for the launching of a new business • Described the business process of interaction of employees from different departments • Increased the conversion rate of ads on Avito 2 times (view - call) • Developed a strategy for network of inspectors in Russia: selection, training, attraction

Efficiency Project Manager
St. Petersburg, Russia
• Implemented and adapted the development of production processes in the shop, increasing its efficiency by 10% • Diagnosed and eliminated root causes of KPI failure by the shop floor. Which led to an increase in productivity by 5% • Increased the turnover of scrap metal stocks in the shop by 50%

Intern, Department of the Risk Assessment of Small Businesses
St. Petersburg, Russia
• Analyzed financial statements of companies: balance sheet, profit and loss statement, cash flow statement • Constructed the projected values of the balance sheet, the financial results report, the cash flow statement

Intern, Planning and budgeting
Gazpromneft Regional Sales
St. Petersburg, Russia
• Analyzed and evaluated 5 projects to optimize the supply chain Oil products. The result is a transition to a new supply chain • Prepared 5 consolidated statements for the meeting of senior managers based on data from the regions, reflecting key business indicators
Andrey Kovalyov's Contact Information
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