Andrew Nixon-King

Formulated and executed commercial development, marketing, and digital strategies/plans to support clients solve issues, maximize growth, and improve performance. Defined programme/project requirements and executed plans and programmes for clients within prescribed timeframes and budgets including preparing detailed business case proposals, feasibility studies, funding applications, marketing strategies and plans. Monitored all strategic project/programme management development activity, including evaluation to assess program strengths and identify areas for improvement. • Formulating and executing commercial development, marketing, communication, digital and other management strategies and plans to help clients solve issues, create value, maximize growth and improve performance. • Preparing detailed business case proposals, feasibility studies, funding applications, defining programme and project requirements and executing plans and programmes for clients within prescribed timeframes and budgets. • Creating detailed reports with research findings and analysis to inform client strategies, programmes and plans. • Formulation, delivery and monitoring of all strategic project and programme management development activity, including evaluation methods to assess program strengths and identify areas for improvement. • Developing, executing and adjusting digital and marketing transformation plans and campaigns as necessary to ensure effective return on investment. • Providing guidance in various spheres of business, including corporate strategy, business transformation, and digital transformation and innovation capabilities. • Meeting with clients and their stakeholders to make communication easy and transparent regarding business opportunities, programme and project issues and decisions on services and products.

Developed and executed the marketing and commercial development strategy, plan, and processes to achieve competitive advantage and increased value. Directed a team of 30 members across marketing, product development, and property and legal to ensure optimal operational workflow. Devised and deployed the marketing communications strategy for key stakeholders including staff and users. Crafted and delivered the research programme, property development, brand development strategy, customer experience programme, and digital marketing transformation. Designed and led central/integrated product development plan across regions and our property estate. • Directed transformative programmes comprising of digital transformation, asset management, brand development, people and talent, investment/income opportunities, business development, and research and analytics. • Devised organisations first research and brand strategy to define and articulate brand thereby bringing clarity to its function and future internally and amongst our stakeholders and users. • Developed the first 5 years marketing strategy and plan to identify, anticipate and target key stakeholders and users to deliver on the brand essence as Creative and Collaborative Custodian of the inland waterways. • Led delivery of marketing campaigns to support brand/marketing strategy, including Brand Awareness, Barrow Blueway, and Staycations to achieve increased visitors to waterways of 3.5 million. • Spearheaded development opportunities for our organisation’s £1 billion property portfolio and responsible for all property activities including first registrations and property encroachments. • Led in the delivery of various policies including media, social media, property registration/encroachment, houseboats, and property disposal through engagement with ministers, senior officials, and other key stakeholders.

Led delivery of the organisations global marketing plans, campaigns and special projects. Set direction and led development of customer relationships management across all functions including development of customer experience programme to improve satisfaction, brand loyalty and increased revenue. Identified short/long-term scheduling, budget, and resource needs, including administering annual marketing budgets, P&L projections and other financial considerations. Led a small marketing team of five and managed multiple external marketing agencies and specialist consultants. • Developed and shaped marketing strategies and export plans based on research/analysis of market trends, demographics, pricing schedules, and competitor products. • Realigned marketing focus towards opportunities in the soccer, education, cricket, athletics, and dance markets to increase market share by almost 20% by researching and identifying sports market size, value, future potential, market share, and brand saliency indicators. • Led in development of all creatives and media buying and planning activity whilst tracking and managing the success of all campaigns and initiatives that supported revenue generation globally. • Maximized profits and market share in collaboration with sales, product development and operations departments to develop new pricing and proposition strategies to achieve a 15% sales revenue uplift. • Provided actionable insights through the development of the organisations first customer experience programme thereby identifying enablers and removing barriers to increase NPS by 10%+ points. • Developed the online and physical retail channel strategy and using geodemographic, economic heat mapping and additionality analysis of the existing O’Neills and Independent retailer network to deliver actionable opportunities.

Strategized the organisations commercial, digital, marketing and business development plans. Defined and delivered strategic transformational programmes including budget and plans for project delivery. Managed, developed, and lead a small team of six business analysts and marketing professionals. Ensured transparency of project issues and decisions on services through effective communication with stakeholders. Led the transition programme from Quinn Insurance to Liberty Insurance, including full rebrand, communications plan, product development, contact centre and online upgrades and employee engagement projects. • Led the transition programme from Quinn Insurance to Liberty Insurance, including full rebrand, communications plan, product development, contact centre and online upgrade and employee engagement and sales initiatives. • Created campaign and lead management programme to bring in new qualified leads whilst optimising up-sell and cross-sell opportunities highlighting a potential opportunity of several million. • Developed and executed the retention programme using segmentation, propensity, and value modelling and treatment strategies to boost retention rates and revenue by +10% in key segments. • Developed and lead in delivery of the channel strategy, incorporating online, contact centre and broker channels extension, conflict management, differential pricing, communications, product propositions and economics. • Delivered significant new levels of insights and initiatives to business performance to identify opportunities within the Marketing and Sales funnel to grow revenues by up to +20%. • Designed the organisations corporate social responsibility and public relations strategy/plan to promote brand image.