andrew ng

VP Communications (May 2011 - Dec 2011) Ambassador (Sep 2010 - Mar 2011) Overhauled the marketing communication strategy and managed all aspects of internal and public facing communications, including defining a multi-year strategy for increasing engagement and growth in enterprise and entrepreneurship across the University of Dundee and the University of Abertay Dundee. Doubled engagement in entrepreneurship activities.

Worked on market penetration for the launch of the Lumia (Nokia) range of Windows 7 smartphones and Office 365. Increased 'favourability' of Windows 7 in the student demographic by over 40% and preference for Windows 7 by 18%, as part of Microsoft’s second highest performing student-focused marketing campaign globally (2011 - 2012). Worked on the launch of Windows 8 and Windows Phone 8, including the UK student tour, increasing perception that 'Windows 8 is innovative' by 30%. Managed marketing activity reaching approximately 35,000 people over two years, covering multiple channels including sponsorship and partnership activity, and social media. Coordinated our involvement in the finals of the Scottish Universities Middleweight Boxing Championship (2012) and managed localised social media campaigns, exploring how Microsoft products can be used to empower more fun and productive lifestyles. Recognised as one of the three highest performing Ambassadors in the UK (2013) and as 'Best Team Player' (2014).

Worked across strategy, technology, marketing communications, and digital with companies including Hewlett Packard, Intel, Microsoft, and Verisign. Defined go-to-market strategy for the launch of products and services across the technology, hospitality, and media sectors. delivered marketing strategy and projects, ranging from startups to £1m+ global marketing campaigns. Nominated for a Young Scot Enterprise Award (2009).

Working across business, technology, and strategy consulting in the financial services sector. Delivered target operating model (TOM) design and implementation on a multi-year enterprise architecture technology programme for a global retail bank, defining processes, financial models, governance, and artefacts, to create a number of centres of excellence (CoEs) and handover to target-state BAU. Stood-up a PMO for a £20m+ transformation programme at a global retail bank, including building and managing a complex delivery plan with multiple stakeholders and significant dependencies across workstreams. Led two CSR initiatives, including design and implementation of near real-time data capture for performance metrics as part of a global fundraising challenge across 20+ countries. Shaped university engagement across Scotland to build Capco's profile and increase applications to the Associate Talent Programme (ATP), to coincide with the opening of a new Edinburgh office.

Year 3 dissertation: Robert Venturi and the Sainsbury Wing. Year 4 design research unit: Playfair in context (William Playfair and the Scottish Enlightenment) Design Projects: Community building for the Tayside Foundation for the Conservation of Resource, located in the historically important Blackness Industrial Estate in Dundee. Archive building for Richard Demarco located in Roseangle, Dundee. Mosque located in central Aberdeen. Member of the Dundee University Student Union Societies Council 2010 / 2011.

Research focus: architecture and the city, urbanism. Thesis: architecture and the digital context, architecture and order. Design: architectural systems for the urban block - an analytical study to create a system, through enumerating key sets of data, for designing hyper-rational and adaptable urban blocks. Activities and Societies: Association of Dundee Architecture Students, Tennis Club